Funnel Builder Secrets Review (2026): A Year of ClickFunnels Plus Training for $1,970

Funnel Builder Secrets in One Minute

Funnel Builder Secrets (FBS) is Russell Brunson's flagship funnel-building bundle. Its order page includes 12 months of the ClickFunnels Scale plan plus training on building funnels, getting traffic and converting buyers, for $1,970. After the first year, it renews at $1,970 a year for ClickFunnels Scale, and you can cancel or change plans anytime.

Here's the key point: $1,970 is the same as a year of Scale on yearly billing. So if you were going to buy ClickFunnels Scale for a year anyway, FBS effectively adds the training on top. If you only need the Launch plan, it's a bigger step up.

What's Included

Listed values are ClickFunnels' own figures. The $2,364 for Scale equals 12 months at the monthly price of $197.

FBS bundle$1,970

Scale paid yearly$1,970

Scale paid monthly for 12 months$2,364

What the Training Covers

1. Funnel strategy: which funnel to build for your offer.
2. Building and launching funnels on ClickFunnels.
3. Traffic training through Traffic Secrets Access.
4. Ad and content templates in the Traffic Swipe File.
5. Converting leads in conversations through Conversation Domination.

The order page also mentions a certification option and a traffic community. Check the current checkout for exactly what's included.

How FBS Compares With Other Ways to Start

Who Funnel Builder Secrets Is For

FBS makes the most sense for people who are committed to ClickFunnels for at least a year and need the Scale plan, such as those running several offers or brands. Beginners who aren't sure yet should start with the free trial or the One Funnel Away Challenge.

Things to Check Before Buying

• Renewal: the bundle renews at $1,970 a year for ClickFunnels Scale.
• Refund terms: the order page shows a money-back guarantee for 30 days after the trial ends.
• Plan fit: make sure you need Scale rather than Launch.
• One per account: it can only be bought once per account.

Is Funnel Builder Secrets a Scam?

No. It's an official ClickFunnels product with clear pricing. Its value depends on whether you'd otherwise pay for a year of ClickFunnels Scale; if so, the training comes at no extra cost.

Pros and Cons

Who It Suits

Committed ClickFunnels users who want Scale for a year and structured training on funnels and traffic. You can see the current Funnel Builder Secrets offer here.

Start Your Free ClickFunnels Trial

If you're ready to build funnels with the best-known tool in the space, here's the easiest way to test it.

ClickFunnels gives you funnels, checkout with order bumps and upsells, email, courses and a store in one platform. Start with a 14-day free trial, and every plan is covered by a 30-day money-back guarantee.

Other Content Readers Compare

• FunnelFlix review: training included with ClickFunnels.
• Funnel Hacker's Cookbook review: a free book of funnel recipes.

Frequently Asked Questions

Our Verdict on Funnel Builder Secrets

Funnel Builder Secrets is good value if you'd buy a year of ClickFunnels Scale anyway, since the training is effectively included. Beginners should start with the free trial first. View the Funnel Builder Secrets offer.