Funnel Hacker's Cookbook Review (2026): 22 Free Funnel Recipes, Explained

The Funnel Hacker's Cookbook in One Minute

The Funnel Hacker's Cookbook is a free digital book from Russell Brunson and ClickFunnels. Its 255 pages present 22 sales funnels as "recipes": for each one, you get the purpose, the pages involved and how they connect. You enter your email to download it.

It's a practical reference for choosing the right funnel for your goal, whether that's collecting leads, selling a book, running a webinar or launching a product. It's also a lead magnet for ClickFunnels, so expect follow-up emails.

What's Inside

Each recipe shows a funnel as a series of pages, explains what each page does, and when to use it. Recipes are grouped by goal.

What "Funnel Hacking" Means

The book's title comes from a core idea in Russell Brunson's teaching: "funnel hacking", or studying the funnels that successful businesses in your market already use, then modeling their structure for your own offer. That means going through a competitor's funnel as a customer would, noting each page, offer and price, and using that as a starting point rather than guessing. The Cookbook gives you a shortcut by laying out common funnel structures in advance. It's about copying the shape of a funnel, not someone's words or designs, so you still need your own offer, copy and branding. Used that way, it saves a lot of trial and error.

How to Use the Cookbook

1. Decide your goal: leads, a first sale or high-ticket clients.
2. Find the matching recipe.
3. Map the pages and offers you need.
4. Build the funnel from a template in your funnel builder.
5. Test and improve one page at a time.

Our ClickFunnels tutorial shows how to build a basic version.

Who Will Get the Most From It

It's most useful for people who understand the basic idea of a funnel and want to see the options laid out visually. Complete beginners may want to read Traffic Secrets or Russell Brunson's DotCom Secrets for the thinking behind funnels first.

What It Doesn't Cover

• Traffic: it shows funnels, not how to get visitors.
• Copywriting in depth: page structure, not full copy.
• Tool setup: it's not a software tutorial.

Is the Funnel Hacker's Cookbook Worth It?

Yes, since it's free. It's a handy visual reference for picking and planning funnels, and it pairs well with ClickFunnels' templates. Just remember it's part of a marketing funnel itself, so you'll receive offers afterward.

Pros and Cons

Who It Suits

Anyone planning a funnel who wants proven layouts to start from, especially ClickFunnels users.

Start Your Free ClickFunnels Trial

If you're ready to build funnels with the best-known tool in the space, here's the easiest way to test it.

ClickFunnels gives you funnels, checkout with order bumps and upsells, email, courses and a store in one platform. Start with a 14-day free trial, and every plan is covered by a 30-day money-back guarantee.

Other Content Readers Compare

• FunnelFlix review: ClickFunnels' video training library.
• Funnel Builder Secrets review: advanced funnel training.

Frequently Asked Questions

Our Verdict on the Funnel Hacker's Cookbook

The Funnel Hacker's Cookbook is a free, useful planning tool for anyone building funnels. Download it, pick one recipe and build it.