Tools and Resources for Building a Blog and Online Business (2026)
Our recommended picks for each step, and who each one suits.
On This Page
- How to Use This Page
- Domains
- Web Hosting
- WordPress Themes and Page Builders
- WordPress Plugins
- Keyword Research
- AI Writing Tools
- Email Marketing
- Funnel Builders
- Link Tracking and Attribution
- Traffic
- Courses, Communities and Checkout
- Webinars
- Sales, Outreach and Productivity
- AI Voice
- Local and Rank-and-Rent Sites
- Buying and Selling Websites
- Frequently Asked Questions
How to Use This Page
This page lists the tools we recommend for building a blog or online business, grouped by job. For each category, our first choice comes first, followed by alternatives for different budgets or needs. You don't need everything here. Most new blogs only need a domain, hosting, a theme, a couple of plugins and, later, an email tool.
If you're starting from scratch, follow our step-by-step guide on how to start a blog, which explains where each tool fits. Prices and offers change, so we only mention trials and guarantees we've confirmed on each company's own site, and you should check the current terms before you buy.
| Category | Our Pick | Also Consider |
|---|---|---|
| Domains | Atom.com | Register Compass |
| Web hosting | Kinsta | Bluehost, WPX |
| Themes and page builders | Thrive Themes | Divi, Elementor Pro, GeneratePress |
| WordPress plugins | WP Rocket and WPForms | - |
| Keyword research | LowFruits | - |
| AI writing | Koala AI | BlogSEO |
| Email marketing | AWeber | Moosend |
| Funnel builders | GoHighLevel | Systeme.io, ClickFunnels, Leadpages |
| Link tracking | ClickMagick | Hyros |
| Traffic | Udimi | - |
| Courses and communities | Skool, LearnWorlds, ThriveCart | - |
| Webinars | Demio | - |
| Sales and productivity | Close, Hunter, CallRail, SaneBox | - |
| AI voice | ElevenLabs | - |
| Local and rank-and-rent sites | Locuspilot | - |
| Buying and selling websites | Flippa | - |
Domains
Your domain is your site's address. A short, memorable name that fits your topic helps people remember and trust you.
Atom.com
Our PickBest for: Finding a ready-made, brandable name
A marketplace of premium domain names, useful when the obvious name for your brand is taken and you want something short and memorable.
Domain purchases can be refunded within 48 hours if the transfer hasn't started, minus a cancellation fee.
Visit Atom.comRegister Compass
For SEO UsersBest for: Finding expired and auction domains with SEO history
A search engine for expiring, expired and auction domains, with SEO metrics to help judge each one. Check a domain's history carefully before buying, because some come with spam or penalties.
30-day money-back guarantee for new users.
Visit Register CompassWeb Hosting
Hosting is where your site lives. Good hosting keeps your site fast and online, and makes backups and security easier.
Kinsta
Our PickBest for: Fast, managed WordPress hosting with strong support
Managed WordPress hosting with isolated containers for each site, staging, backups and expert support. It costs more than budget hosts, but takes most of the technical work off your plate.
First month free on select plans and a 30-day money-back guarantee.
Visit KinstaBluehost
Budget PickBest for: Getting started cheaply
A well-known budget host with simple WordPress setup. Low introductory prices apply to longer terms and renew at a higher rate, so check the renewal price.
30-day money-back guarantee on hosting.
Visit BluehostWPX
Also GreatBest for: Fast WordPress hosting with hands-on help
Managed WordPress hosting focused on speed and support, with site migrations handled for you.
30-day money-back guarantee and free migrations.
Visit WPXWordPress Themes and Page Builders
Your theme controls how your site looks. A page builder lets you design pages by dragging and dropping, without code.
Thrive Themes
Our PickBest for: Bloggers and marketers who want conversion tools built in
Thrive Suite bundles a theme builder, landing pages, opt-in forms, quizzes and more, designed around getting readers to subscribe and buy.
30-day money-back guarantee.
Visit Thrive ThemesDivi
Also GreatBest for: Visual design with lots of templates
A popular theme and visual builder from Elegant Themes, with a large template library and an option to pay once for lifetime access.
30-day money-back guarantee.
Visit DiviElementor Pro
Also GreatBest for: Detailed design control
One of the most widely used WordPress page builders, with many widgets and third-party add-ons.
30-day money-back guarantee on annual plans.
Visit Elementor ProGeneratePress
Lightweight PickBest for: Fast, minimal sites
A lightweight theme that keeps pages fast and pairs well with the block editor or a page builder.
30-day refund policy.
Visit GeneratePressWordPress Plugins
Two plugins cover needs almost every blog has: speed and forms. They work well together.
WP Rocket
SpeedBest for: Making your site load faster
A caching plugin that speeds up WordPress with little setup, which helps both readers and search rankings.
14-day refund policy.
Visit WP RocketWPForms
FormsBest for: Contact, signup and survey forms
A drag-and-drop form builder for contact forms, email signups, surveys and payments.
14-day money-back guarantee.
Visit WPFormsKeyword Research
Keyword research tells you what people search for, so you can write posts with a realistic chance of ranking.
LowFruits
Our PickBest for: Finding low-competition keywords
Analyzes search results to spot weak competitors, so you can target topics newer sites can rank for. You can pay as you go with credits or subscribe.
14-day money-back guarantee.
Visit LowFruitsAI Writing Tools
AI tools can speed up research and drafting. Always edit, fact-check and add your own insight; publishing large amounts of unedited AI content can hurt your site.
Koala AI
Our PickBest for: Drafting SEO-focused articles faster
An AI writing tool built for SEO articles, from outlines to full drafts you can edit.
Free starter credits to try it, with no card required.
Visit Koala AIBlogSEO
AlternativeBest for: Automating blog content planning
An AI tool for planning and producing SEO blog content.
A short free trial is available.
Visit BlogSEOEmail Marketing
An email list lets you reach readers directly instead of relying only on search or social media. Start one early.
AWeber
Our PickBest for: Beginners building their first list
Long-running email marketing software with templates, automations and landing pages.
Free plan available, and a 14-day trial on paid plans.
Visit AWeberMoosend
Budget PickBest for: Affordable automation
Email marketing with automation workflows at a lower price point.
30-day free trial, no card required.
Visit MoosendRightMessage
Add-OnBest for: Personalizing your site for subscribers
Personalizes website content and offers for different visitors and subscribers, alongside your email tool.
14-day trial.
Visit RightMessageFunnel Builders
Funnel builders create sales pages, opt-in pages and checkouts. Choose based on your budget and how much you want in one place.
GoHighLevel
Our PickBest for: Agencies and businesses that want everything in one platform
Combines funnels, websites, CRM, email, SMS, booking and automation, and lets agencies manage clients in one account.
14-day free trial.
Visit GoHighLevelSysteme.io
Budget PickBest for: Getting started for free
An all-in-one platform for funnels, email, courses and blogs, with a free-forever plan.
Free plan, no card required.
Visit Systeme.ioClickFunnels
Also GreatBest for: Sales funnels and product launches
One of the best-known funnel builders, with templates for sales funnels, memberships and checkouts.
14-day free trial and a 30-day money-back guarantee.
Visit ClickFunnelsLeadpages
Landing PagesBest for: Simple landing pages
Focused on fast, high-converting landing pages rather than full funnels.
7-day free trial.
Visit LeadpagesLink Tracking and Attribution
Tracking shows which links, ads and traffic sources actually produce sales. Which tool fits depends on your goals.
ClickMagick
Our PickBest for: Affiliates and advertisers tracking clicks and conversions
Tracks clicks, conversions and ad performance across traffic sources, including solo ads, so you can see what's worth scaling.
14-day free trial.
Visit ClickMagickHyros
For ScalingBest for: Established businesses spending heavily on ads
Advanced ad tracking and attribution for businesses running paid ads at scale. Pricing is by quote, and there's no free trial.
Offers a "your ads grow or you don't pay" guarantee; check the terms.
Visit HyrosTraffic
Udimi
Our PickBest for: Buying solo ads to build an email list
A marketplace for buying solo ads, where email list owners send traffic to your page. Results vary widely by seller, so start small and track everything.
Referred users get a discount on their first order, and Udimi refunds orders that aren't fully delivered.
Visit UdimiCourses, Communities and Checkout
If you sell your own course, membership or digital product, these tools host it and take payments.
Skool
CommunitiesBest for: Running a paid or free community with courses
Combines a community, courses and calendar in one simple platform.
14-day free trial.
Visit SkoolLearnWorlds
CoursesBest for: Building a full online school
A course platform with interactive video, assessments and a site builder.
30-day free trial.
Visit LearnWorldsThriveCart
CheckoutBest for: Selling products with flexible checkout pages
Checkout pages, upsells, affiliate management and course hosting for creators.
30-day free trial.
Visit ThriveCartWebinars
Demio
Our PickBest for: Marketing webinars, live or automated
Browser-based webinar software built for marketers, with no downloads for attendees.
14-day free trial.
Visit DemioSales, Outreach and Productivity
Close
CRMBest for: Small sales teams
A CRM with built-in calling, email and SMS for teams that sell by phone and email.
14-day free trial, no card required.
Visit CloseHunter
OutreachBest for: Finding email addresses for outreach
Finds and verifies professional email addresses and sends outreach sequences.
Free plan available.
Visit HunterCallRail
Call TrackingBest for: Businesses that get leads by phone
Tracks which ads and pages generate phone calls.
14-day free trial, no card required.
Visit CallRailSaneBox
ProductivityBest for: Taming a busy inbox
Filters unimportant email out of your inbox automatically.
7-day free trial.
Visit SaneBoxAI Voice
ElevenLabs
Our PickBest for: Voiceovers for videos, courses and audio
AI voice generation for narration, voiceovers and dubbing.
Free plan available (no commercial license on the free tier).
Visit ElevenLabsLocal and Rank-and-Rent Sites
Locuspilot
Our PickBest for: Building local service websites quickly
An AI builder that creates multi-page local business websites designed to rank, popular for local lead generation and rank-and-rent.
A low-cost one-time starter site lets you try it.
Visit LocuspilotBuying and Selling Websites
Flippa
Our PickBest for: Buying an existing site or selling yours
A marketplace for buying and selling websites and online businesses. Check a site's traffic and revenue claims carefully before buying.
Visit FlippaFrequently Asked Questions
Do I Need All of These Tools?
No. A new blog usually needs a domain, hosting, a theme and a couple of plugins. Add email, funnels and tracking as you grow.
Do You Earn Money From These Links?
Yes. Some links on this page are affiliate links, so we may earn a commission at no extra cost to you. It doesn't change the price you pay.
Which Hosting Is Best for a New Blog?
Kinsta is our first choice for speed and support. Bluehost is a lower-cost way to start.
Which Funnel Builder Should I Choose?
GoHighLevel if you want an all-in-one platform, Systeme.io if you want to start free, and ClickFunnels if you mainly want sales funnels.
Not Ready to Build Everything Yourself?
If setting up a whole stack of tools sounds like a lot, consider our #1 recommendation for making money online.