Tools and Resources for Building a Blog and Online Business (2026)

Our recommended picks for each step, and who each one suits.

On This Page
  1. How to Use This Page
  2. Domains
  3. Web Hosting
  4. WordPress Themes and Page Builders
  5. WordPress Plugins
  6. Keyword Research
  7. AI Writing Tools
  8. Email Marketing
  9. Funnel Builders
  10. Link Tracking and Attribution
  11. Traffic
  12. Courses, Communities and Checkout
  13. Webinars
  14. Sales, Outreach and Productivity
  15. AI Voice
  16. Local and Rank-and-Rent Sites
  17. Buying and Selling Websites
  18. Frequently Asked Questions

How to Use This Page

This page lists the tools we recommend for building a blog or online business, grouped by job. For each category, our first choice comes first, followed by alternatives for different budgets or needs. You don't need everything here. Most new blogs only need a domain, hosting, a theme, a couple of plugins and, later, an email tool.

If you're starting from scratch, follow our step-by-step guide on how to start a blog, which explains where each tool fits. Prices and offers change, so we only mention trials and guarantees we've confirmed on each company's own site, and you should check the current terms before you buy.

Our Top Pick in Each Category
CategoryOur PickAlso Consider
DomainsAtom.comRegister Compass
Web hostingKinstaBluehost, WPX
Themes and page buildersThrive ThemesDivi, Elementor Pro, GeneratePress
WordPress pluginsWP Rocket and WPForms-
Keyword researchLowFruits-
AI writingKoala AIBlogSEO
Email marketingAWeberMoosend
Funnel buildersGoHighLevelSysteme.io, ClickFunnels, Leadpages
Link trackingClickMagickHyros
TrafficUdimi-
Courses and communitiesSkool, LearnWorlds, ThriveCart-
WebinarsDemio-
Sales and productivityClose, Hunter, CallRail, SaneBox-
AI voiceElevenLabs-
Local and rank-and-rent sitesLocuspilot-
Buying and selling websitesFlippa-

Domains

Your domain is your site's address. A short, memorable name that fits your topic helps people remember and trust you.

Atom.com

Our Pick

Best for: Finding a ready-made, brandable name

A marketplace of premium domain names, useful when the obvious name for your brand is taken and you want something short and memorable.

Domain purchases can be refunded within 48 hours if the transfer hasn't started, minus a cancellation fee.

Visit Atom.com

Register Compass

For SEO Users

Best for: Finding expired and auction domains with SEO history

A search engine for expiring, expired and auction domains, with SEO metrics to help judge each one. Check a domain's history carefully before buying, because some come with spam or penalties.

30-day money-back guarantee for new users.

Visit Register Compass

Web Hosting

Hosting is where your site lives. Good hosting keeps your site fast and online, and makes backups and security easier.

Kinsta

Our Pick

Best for: Fast, managed WordPress hosting with strong support

Managed WordPress hosting with isolated containers for each site, staging, backups and expert support. It costs more than budget hosts, but takes most of the technical work off your plate.

First month free on select plans and a 30-day money-back guarantee.

Visit Kinsta

Bluehost

Budget Pick

Best for: Getting started cheaply

A well-known budget host with simple WordPress setup. Low introductory prices apply to longer terms and renew at a higher rate, so check the renewal price.

30-day money-back guarantee on hosting.

Visit Bluehost

WPX

Also Great

Best for: Fast WordPress hosting with hands-on help

Managed WordPress hosting focused on speed and support, with site migrations handled for you.

30-day money-back guarantee and free migrations.

Visit WPX

WordPress Themes and Page Builders

Your theme controls how your site looks. A page builder lets you design pages by dragging and dropping, without code.

Thrive Themes

Our Pick

Best for: Bloggers and marketers who want conversion tools built in

Thrive Suite bundles a theme builder, landing pages, opt-in forms, quizzes and more, designed around getting readers to subscribe and buy.

30-day money-back guarantee.

Visit Thrive Themes

Divi

Also Great

Best for: Visual design with lots of templates

A popular theme and visual builder from Elegant Themes, with a large template library and an option to pay once for lifetime access.

30-day money-back guarantee.

Visit Divi

Elementor Pro

Also Great

Best for: Detailed design control

One of the most widely used WordPress page builders, with many widgets and third-party add-ons.

30-day money-back guarantee on annual plans.

Visit Elementor Pro

GeneratePress

Lightweight Pick

Best for: Fast, minimal sites

A lightweight theme that keeps pages fast and pairs well with the block editor or a page builder.

30-day refund policy.

Visit GeneratePress

WordPress Plugins

Two plugins cover needs almost every blog has: speed and forms. They work well together.

WP Rocket

Speed

Best for: Making your site load faster

A caching plugin that speeds up WordPress with little setup, which helps both readers and search rankings.

14-day refund policy.

Visit WP Rocket

WPForms

Forms

Best for: Contact, signup and survey forms

A drag-and-drop form builder for contact forms, email signups, surveys and payments.

14-day money-back guarantee.

Visit WPForms

Keyword Research

Keyword research tells you what people search for, so you can write posts with a realistic chance of ranking.

LowFruits

Our Pick

Best for: Finding low-competition keywords

Analyzes search results to spot weak competitors, so you can target topics newer sites can rank for. You can pay as you go with credits or subscribe.

14-day money-back guarantee.

Visit LowFruits

AI Writing Tools

AI tools can speed up research and drafting. Always edit, fact-check and add your own insight; publishing large amounts of unedited AI content can hurt your site.

Koala AI

Our Pick

Best for: Drafting SEO-focused articles faster

An AI writing tool built for SEO articles, from outlines to full drafts you can edit.

Free starter credits to try it, with no card required.

Visit Koala AI

BlogSEO

Alternative

Best for: Automating blog content planning

An AI tool for planning and producing SEO blog content.

A short free trial is available.

Visit BlogSEO

Email Marketing

An email list lets you reach readers directly instead of relying only on search or social media. Start one early.

AWeber

Our Pick

Best for: Beginners building their first list

Long-running email marketing software with templates, automations and landing pages.

Free plan available, and a 14-day trial on paid plans.

Visit AWeber

Moosend

Budget Pick

Best for: Affordable automation

Email marketing with automation workflows at a lower price point.

30-day free trial, no card required.

Visit Moosend

RightMessage

Add-On

Best for: Personalizing your site for subscribers

Personalizes website content and offers for different visitors and subscribers, alongside your email tool.

14-day trial.

Visit RightMessage

Funnel Builders

Funnel builders create sales pages, opt-in pages and checkouts. Choose based on your budget and how much you want in one place.

GoHighLevel

Our Pick

Best for: Agencies and businesses that want everything in one platform

Combines funnels, websites, CRM, email, SMS, booking and automation, and lets agencies manage clients in one account.

14-day free trial.

Visit GoHighLevel

Systeme.io

Budget Pick

Best for: Getting started for free

An all-in-one platform for funnels, email, courses and blogs, with a free-forever plan.

Free plan, no card required.

Visit Systeme.io

ClickFunnels

Also Great

Best for: Sales funnels and product launches

One of the best-known funnel builders, with templates for sales funnels, memberships and checkouts.

14-day free trial and a 30-day money-back guarantee.

Visit ClickFunnels

Leadpages

Landing Pages

Best for: Simple landing pages

Focused on fast, high-converting landing pages rather than full funnels.

7-day free trial.

Visit Leadpages

Tracking shows which links, ads and traffic sources actually produce sales. Which tool fits depends on your goals.

ClickMagick

Our Pick

Best for: Affiliates and advertisers tracking clicks and conversions

Tracks clicks, conversions and ad performance across traffic sources, including solo ads, so you can see what's worth scaling.

14-day free trial.

Visit ClickMagick

Hyros

For Scaling

Best for: Established businesses spending heavily on ads

Advanced ad tracking and attribution for businesses running paid ads at scale. Pricing is by quote, and there's no free trial.

Offers a "your ads grow or you don't pay" guarantee; check the terms.

Visit Hyros

Traffic

Udimi

Our Pick

Best for: Buying solo ads to build an email list

A marketplace for buying solo ads, where email list owners send traffic to your page. Results vary widely by seller, so start small and track everything.

Referred users get a discount on their first order, and Udimi refunds orders that aren't fully delivered.

Visit Udimi

Courses, Communities and Checkout

If you sell your own course, membership or digital product, these tools host it and take payments.

Skool

Communities

Best for: Running a paid or free community with courses

Combines a community, courses and calendar in one simple platform.

14-day free trial.

Visit Skool

LearnWorlds

Courses

Best for: Building a full online school

A course platform with interactive video, assessments and a site builder.

30-day free trial.

Visit LearnWorlds

ThriveCart

Checkout

Best for: Selling products with flexible checkout pages

Checkout pages, upsells, affiliate management and course hosting for creators.

30-day free trial.

Visit ThriveCart

Webinars

Demio

Our Pick

Best for: Marketing webinars, live or automated

Browser-based webinar software built for marketers, with no downloads for attendees.

14-day free trial.

Visit Demio

Sales, Outreach and Productivity

Close

CRM

Best for: Small sales teams

A CRM with built-in calling, email and SMS for teams that sell by phone and email.

14-day free trial, no card required.

Visit Close

Hunter

Outreach

Best for: Finding email addresses for outreach

Finds and verifies professional email addresses and sends outreach sequences.

Free plan available.

Visit Hunter

CallRail

Call Tracking

Best for: Businesses that get leads by phone

Tracks which ads and pages generate phone calls.

14-day free trial, no card required.

Visit CallRail

SaneBox

Productivity

Best for: Taming a busy inbox

Filters unimportant email out of your inbox automatically.

7-day free trial.

Visit SaneBox

AI Voice

ElevenLabs

Our Pick

Best for: Voiceovers for videos, courses and audio

AI voice generation for narration, voiceovers and dubbing.

Free plan available (no commercial license on the free tier).

Visit ElevenLabs

Local and Rank-and-Rent Sites

Locuspilot

Our Pick

Best for: Building local service websites quickly

An AI builder that creates multi-page local business websites designed to rank, popular for local lead generation and rank-and-rent.

A low-cost one-time starter site lets you try it.

Visit Locuspilot

Buying and Selling Websites

Flippa

Our Pick

Best for: Buying an existing site or selling yours

A marketplace for buying and selling websites and online businesses. Check a site's traffic and revenue claims carefully before buying.

Visit Flippa

Frequently Asked Questions

Do I Need All of These Tools?

No. A new blog usually needs a domain, hosting, a theme and a couple of plugins. Add email, funnels and tracking as you grow.

Yes. Some links on this page are affiliate links, so we may earn a commission at no extra cost to you. It doesn't change the price you pay.

Which Hosting Is Best for a New Blog?

Kinsta is our first choice for speed and support. Bluehost is a lower-cost way to start.

Which Funnel Builder Should I Choose?

GoHighLevel if you want an all-in-one platform, Systeme.io if you want to start free, and ClickFunnels if you mainly want sales funnels.

Not Ready to Build Everything Yourself?

If setting up a whole stack of tools sounds like a lot, consider our #1 recommendation for making money online.

Check Out Our #1 Recommendation