The FBA Startup Review (2026): The Zab Twins' Amazon Coaching Behind a Sales Call

On This Page
  1. The FBA Startup in One Minute
  2. How the Program Works
  3. What It Will Really Cost
  4. Why Hidden Pricing Is a Concern
  5. Questions to Ask on the Call
  6. Lower-Cost Ways to Learn Amazon FBA
  7. Is The FBA Startup a Scam?
  8. Pros and Cons
  9. Who It Might Suit
  10. Our #1 Recommendation for Making Money Online in 2026
  11. Other Programs Readers Compare
  12. Frequently Asked Questions
  13. Our Verdict on The FBA Startup

The FBA Startup in One Minute

The FBA Startup is an Amazon FBA coaching program run by the Zab Twins, brothers who teach Amazon private label selling on YouTube and social media. The program teaches finding a product, sourcing it, building a listing and launching on Amazon.

The price isn't published; you book a call to hear it. The twins have recommended having more than $4,000 in starting capital for the business itself, and they've claimed more than $1 million in sales. Here's what to know before booking a call.

The FBA Startup Quick Facts
ProgramThe FBA Startup
Run byThe Zab Twins
TeachesAmazon FBA private label
PriceGiven on a sales call
Recommended capital$4,000+ for the business (reported)
Claims$1M+ in sales (their own)

How the Program Works

  1. Book a strategy call.
  2. Join the coaching program if accepted.
  3. Research and validate a product.
  4. Source from a manufacturer and create a brand.
  5. List, launch with ads and scale.

What It Will Really Cost

Typical Costs (Estimates)
ItemTypical Cost
CoachingNot published
Starting capital (inventory, samples, branding)$4,000+ (their recommendation)
Amazon Professional seller plan$39.99 a month
Launch adsHundreds to thousands

See current fees on Amazon's seller pricing page.

Why Hidden Pricing Is a Concern

Programs that only reveal prices on a call often use high-pressure sales tactics and payment plans that make expensive coaching feel affordable. That isn't proof of a bad program, but it makes comparison shopping harder. Ask for the price, refund terms and what's included in writing before you pay.

Questions to Ask on the Call

  • What's the total price, including any payment plan?
  • What's the refund policy, in writing?
  • How many live coaching sessions do I get, and with whom?
  • How much inventory capital should I have, separately from the coaching fee?

Lower-Cost Ways to Learn Amazon FBA

Expensive coaching isn't the only way to learn Amazon selling. Amazon's own Seller University offers free training on accounts, listings, fees and advertising. Some Amazon software subscriptions include full courses, such as Freedom Ticket, which comes with certain Helium 10 plans. Lower-cost memberships and YouTube channels also cover the basics in depth.

Coaching can still be worth it if you value accountability and direct feedback, but it makes sense to learn the fundamentals first. That way you can judge whether a coach adds real value, ask better questions on a sales call and avoid paying thousands for information you could have learned for free. Many sellers spend their budget on inventory and ads rather than coaching for their first product.

Is The FBA Startup a Scam?

We found no evidence that it is. It teaches a real model and the twins are public figures. But the hidden price and the capital needed mean you should compare it with lower-cost options first.

Pros and Cons

What Stands Out

  • Teaches a real business model
  • Coaching support
  • Public creators

What to Weigh Up

  • Price only on a sales call
  • $4,000+ capital recommended
  • Results not typical

Who It Might Suit

People with savings to invest who want hands-on coaching for their first Amazon product.

Our #1 Recommendation for Making Money Online in 2026

If The FBA Startup isn't the right fit for you, here's what we suggest instead.

After comparing hundreds of programs over the years, we know what works and what doesn't. In fact, most of the business opportunities are either instant cash grab schemes or scams or they require experience. However, this beginner-friendly system stood out and is our #1 recommendation for 2026.

Other Programs Readers Compare

Frequently Asked Questions

Who Runs The FBA Startup?

The Zab Twins.

How Much Does It Cost?

The price is given on a sales call.

How Much Money Do I Need?

The twins have recommended more than $4,000 in starting capital.

Is Amazon FBA Still Profitable?

It can be, but competition and costs have risen.

Our Verdict on The FBA Startup

The FBA Startup teaches a real model, but its price is hidden. Get every term in writing and compare cheaper training first.

Looking for a Better Starting Point Than The FBA Startup?

Consider our #1 recommendation for making money online in 2026.

Check Out Our #1 Recommendation