Peaceful Profits is a high-end book publishing and marketing program run by Mike Shreeve that helps coaches, consultants, and service providers scale their businesses using book funnels. The program costs between $15,000 and $50,000 or more, depending on whether you choose done-for-you, done-with-you, or do-it-yourself packages. At its core, Peaceful Profits uses what Mike calls the “One Book Millions Method” to turn your expertise into a published book that attracts leads and sells high-ticket offers.
If you’ve been looking at peacefulprofits.com and wondering whether it’s worth the investment, you’re not alone. The program promises to handle everything from ghostwriting your manuscript to launching and marketing your book. But with such a steep price tag, you need to know exactly what you’re getting and whether it actually delivers results.
This peaceful profits review will walk you through how the program works, what services are included, and what real clients have experienced. You’ll learn about the book funnel strategy, the different package options, and whether this investment makes sense for your business goals.
What Is Peaceful Profits and Who Is Mike Shreeve?
Peaceful Profits is a Seattle-based publishing consultancy that helps entrepreneurs turn their knowledge into books and business growth, led by founder Mike Shreeve who has over 15 years of experience in marketing and publishing.
Background and Mission
Peaceful Profits operates as a full-service publishing partner that guides coaches, consultants, and professionals through every step of creating and launching a book. The company focuses on turning your expertise into a bestselling book that attracts ideal clients and grows your business.
Their services cover ghostwriting, book cover design, publishing, marketing, and author coaching. You can work with them for just one part of the process or have them handle everything from start to finish.
The core approach at Peaceful Profits differs from traditional publishing. Instead of writing for mass audiences, you create books that speak directly to your ideal clients. This strategy uses books as lead generation tools rather than just products to sell.
Since 2017, the company has helped over 1,000 students and clients develop their offers and scale their businesses. Their process aims to simplify your marketing and add predictability to your revenue.
About Mike Shreeve
Mike Shreeve (also known as Michael Shreeve or Michael Shreeve Jr) founded Peaceful Profits after teaching himself copywriting in a public library. He has been helping entrepreneurs and businesses since 2007.
His background includes working with high-profile authors like Mel Robbins and John C. Maxwell. Mike’s team has managed promotions for clients ranging from startup coaches to New York Times bestselling authors and eight-figure digital course creators.
You can find more about his work at peacefulprofits.com and mikeshreeve.com. He also hosts the Peaceful Profits Podcast where he shares strategies for building million-dollar offers and growing your business through books.
The No Pants Project Legacy
Before Peaceful Profits, Mike Shreeve ran The No Pants Project. This earlier venture focused on helping online entrepreneurs build and scale their businesses.
The lessons and methods from The No Pants Project shaped what became Peaceful Profits. Many of the same core principles about simplifying marketing and creating predictable income streams carried over into the new company’s approach to book-based business growth.
Core Concepts: The One Book Millions Method Explained
The One Book Millions Method centers on using a single book as the foundation for a complete business system. Instead of selling books for royalties alone, this approach treats books as client acquisition tools that lead to higher-value services and programs.
How the Book Funnel Model Works
A book funnel starts with a low-ticket book offer priced around $4.99. When you buy the book, you enter a series of follow-up offers that increase in value. This is different from traditional publishing where the book sale is the end goal.
The funnel typically includes mini-course funnels after the initial purchase. These courses provide additional training related to the book’s topic. Book funnel strategies focus on converting readers into coaching clients or program participants.
According to the data, The One Book Millions Method generated over $11 million in five years. Most of this revenue came from services and coaching sold through the funnel, not from book royalties. The book acts as a filter that attracts your ideal audience and builds trust before presenting bigger offers.
Step-By-Step Book Creation Process
Peaceful Profits starts each project with a “Book Hook” that defines your core idea and target audience. A strategist matches you with a ghostwriter based on your topic and personality. If the match doesn’t work, they replace the writer early in the process.
The company offers a 14-day book writing challenge that helps you write a non-fiction book in 14 days. This accelerated timeline focuses on getting your ideas out quickly rather than spending months on perfection. The step-by-step ebook guide breaks down the writing process into daily tasks.
Your book needs to speak directly to a specific audience with a clear problem. The writing process emphasizes practical value over literary style. The goal is to create a book that positions you as an expert and naturally leads readers to want more help from you.
Audience Expansion Strategies
Book marketing through Peaceful Profits includes paid advertising to drive consistent traffic to your book offer. The One Book Millions Method sold between 500 to 4,000 copies per month since January 2020. This steady flow of new readers creates a predictable pipeline of potential clients.
Audience expansion services help you reach people beyond your existing network. The system doesn’t rely on having a large email list or social media following before you start. Paid ads bring in cold traffic that converts into warm leads through the book.
The Offers to 7-Figures workshop teaches you how to structure your backend offers. You need clear next steps after someone finishes your book. This might include a consultation call, a group program, or done-for-you services that align with what your book teaches.
Service Offerings: Packages and Features
Peaceful Profits provides three main service tiers to help you create and market your book. You can choose from done-for-you services, done-with-you options, or self-guided coaching based on your budget and how much control you want over the process.
Done-For-You and Done-With-You Options
The done-for-you package handles everything from start to finish. The team writes your manuscript, designs your cover, formats your book, and publishes it for you. They also plan your launch and handle the marketing to maximize sales.
Done-with-you services give you more hands-on involvement. You work alongside the Peaceful Profits team throughout the writing and publishing process. This option costs less than full done-for-you services but still provides expert guidance at each step.
Both packages focus on using your book as a tool to attract high-ticket clients to your coaching or consulting business. The pricing ranges from $15,000 to over $50,000 depending on which package you select and what services you need.
Ghostwriting and Author Coaching
The ghostwriting service pairs you with professional writers who capture your voice and ideas. The ghostwriters interview you about your knowledge and experiences, then turn those conversations into a complete manuscript that sounds like you wrote it yourself.
If you prefer to write your own book, author coaching programs are available. These programs help you plan, write, and structure your book without handing over the writing duties. Some clients work with coaches to publish multiple books per year using this approach.
The coaching option works well if you want to keep creative control but need guidance on the publishing process. You get frameworks and support while doing the actual writing yourself.
Book Launch Services
The book launch team consists of marketers who specialize in finding your target readers. They create launch strategies designed to generate initial sales momentum and build long-term marketing plans.
Launch services include promotion planning, reader outreach, and sales funnel setup. The goal is to use your book as a lead generation tool that brings potential clients into your business ecosystem.
You also get help with ongoing marketing after the initial launch period ends. This includes setting up automation and sales processes that continue working after your book goes live. The launch services aim to turn your book into a consistent source of new business leads.
High-Ticket Sales and Funnel Strategies
Peaceful Profits focuses on converting book readers into high-ticket clients through automated marketing systems. The program offers sales training, funnel implementation, and structured payment options to help service providers close premium deals.
Sales Mastery and Conversion Tactics
Peaceful Profits includes a bonus called “Sales Mastery” that teaches you how to have conversations that turn book readers into paying clients. The program aims to boost your high-ticket sales conversions by creating evergreen sales assets. These assets work long-term to generate clients throughout the year.
The sales process starts with low-ticket book offers that build trust with potential clients. Once readers finish your book, they enter your acquisition funnel. From there, you can introduce your high-ticket offer through follow-up emails and sales pages.
Mike Shreeve’s team creates and designs sales pages as part of their done-for-you service. The goal is to make the sales process feel natural instead of pushy. You focus on providing value through your book while the funnel guides readers toward your premium services.
Marketing Funnels for Lead Generation
The program specializes in book offers and funnels that attract quality leads. Your marketing funnel begins when someone downloads or purchases your book. Peaceful Profits builds these marketing funnels to be automated and measurable.
The team launches and manages your funnels so you don’t have to handle the technical work. They aim to create systems that bring in clients all year without constant effort from you. The funnel tracks reader behavior to identify who might be ready for your high-ticket services.
Lead generation happens through the book itself, which serves as your main marketing tool. Readers who engage with your content become warmer leads. The funnel then nurtures these leads through email sequences and additional content.
Upsells and Payment Plans
After you purchase the $4.99 “One Book Millions Method” book, Peaceful Profits offers three upsells at discounted prices. The first costs $35 for audiobook selling strategies. The second is $95 for templates to sell 1,000 books monthly. The third is a $67 bundle with three courses for writers.
For the main Peaceful Profits System priced at $16,000, you get multiple payment plans:
- 2 months – $8,500
- 3 months – $6,000
- 6 months – $3,500
These payment plans make the program more accessible if you can’t pay the full amount upfront. However, some reviews mention that the sudden jump from a $5 book to expensive upsells catches people off guard. This pricing structure can hurt conversion rates if potential clients feel surprised by the costs.
Market Research, Testing, and Scaling Your Business
Peaceful Profits emphasizes market research to identify your audience before writing your book, then testing different marketing approaches to find what converts readers into high-ticket clients. The program also focuses on automation systems to handle lead generation while you focus on closing sales.
Market Research and Testing Techniques
You need to validate your book concept before investing thousands in ghostwriting or ad spend. Peaceful Profits teaches you to research what topics your target audience actually wants to read about, not just what you want to write. This means analyzing competitor books on Amazon, checking reviews to see what readers loved or hated, and identifying gaps in existing content.
The testing phase involves running small ad campaigns to different audience segments to see which groups respond best to your book offer. You might spend $500-$1,000 testing various ad creatives, headlines, and targeting options before scaling up to $15,000 per month. This approach helps you avoid wasting money on ads that don’t convert.
Mike’s team also guides you on pricing tests. You’ll experiment with different book prices ($4.99 vs $9.99) and bundle offers to find the sweet spot where you break even on ad costs while maximizing email list growth. However, you’re responsible for tracking all this data yourself using tools like Google Analytics and your ad platform dashboards.
Scaling and Automation Insights
The automation component is where the “peaceful” part of Peaceful Profits comes in. Once your book funnel is working, you set up systems to run on autopilot. Your email sequences automatically nurture readers and pitch your high-ticket offer without manual follow-up.
You’ll use tools like ActiveCampaign or ConvertKit to deliver your book, send educational emails, and invite readers to book discovery calls. Calendar software like Calendly handles appointment scheduling. The goal is to wake up to booked sales calls from people who already trust you because they read your book.
The reality check: Automation only works after you’ve manually tested everything first. You need 3-6 months of active management before the system runs smoothly. You’ll still handle sales calls personally unless you hire closers, which adds another $50,000-$100,000 annually in salary costs. Peaceful Profits doesn’t provide ongoing support for technical issues with your automation tools.
Digital Marketing Components
Your book funnel requires multiple digital marketing pieces working together. You need a landing page that sells the book, Facebook and YouTube ads driving traffic to that page, email sequences converting readers into prospects, and retargeting ads for people who didn’t buy initially.
Peaceful Profits provides templates and training for these components, but you’re either building them yourself or hiring someone to implement them. Most clients hire funnel builders ($2,000-$5,000) and copywriters ($1,500-$3,000) to customize the templates properly.
The ad strategy focuses on three platforms:
- Facebook ads for targeting specific demographics and interests
- YouTube ads for longer-form educational content that builds authority
- Google search ads for capturing people already searching for solutions in your niche
You need at least $500 daily in ad spend to generate enough data to optimize your campaigns effectively. Lower budgets mean slower learning and longer time to profitability.
Real Client Experiences and Cost Analysis
Peaceful Profits operates at a premium price point ranging from $15,000 to over $50,000, and client experiences vary widely based on their specific business goals and implementation efforts.
Client Testimonials and Case Studies
Life coach Danielle Thienel shared her experience working with Peaceful Profits to scale her coaching business. She implemented a book funnel strategy that helped expand her reach while maintaining better work-life balance. Her story highlights how the program focuses on creating sustainable systems rather than quick fixes.
Sue Erhart is another client featured in Peaceful Profits materials. She worked with the company to move from initial concept to published book, building her business around her passion. These success stories appear in official Peaceful Profits podcast episodes and promotional content.
However, not all feedback is positive. One Trustpilot review called the program “a pure scam” and claimed the courses were outdated and ineffective. Another reviewer named Mike Basevic described the company as “brutal to work with” and noted issues with organization, slow responses, and disjointed processes. On the other hand, peacefulprofits.com holds a 4-star rating based on customer reviews, showing mixed but generally favorable opinions.
Peaceful Profits Cost Structure
The program costs between $15,000 and $50,000 depending on which package you choose. This wide price range reflects different service levels and support options available through the program.
When you purchase their book, Peaceful Profits offers three additional products at discounted rates. The first upsell costs $35 and teaches strategies for selling $1 million worth of audiobooks. These lower-priced entry points give you a taste of their teaching style before committing to larger investments.
The company also runs workshops like their “offers to 7-figures workshop” as part of their educational content. These workshops introduce their methods and help potential clients understand if the full program fits their needs.
Refund Policy and Pricing Transparency
Information about Peaceful Profits’ refund policy and detailed pricing breakdown is limited in public sources. The company doesn’t have complaints listed with the Better Business Bureau. This absence of BBB records doesn’t confirm whether they offer money-back guarantees or specific refund terms.
The pricing structure lacks transparency on peacefulprofits.com regarding what specific deliverables come with each package tier. Potential clients need to engage directly with sales representatives to learn exact costs and terms for their situation.
Frequently Asked Questions
Peaceful Profits costs between $15,000 and $50,000 depending on the service tier, with additional monthly expenses for ads and software. The program uses book funnels to help coaches and consultants attract high-ticket clients, but reviews are mixed with some praising the strategy and others criticizing the cost and organization.
What is Peaceful Profits and how does it work?
Peaceful Profits is a publishing consultancy founded by Mike Shreeve in 2017. The company helps coaches, consultants, and service providers write, publish, and market books to generate high-ticket clients.
The core method is called the “One Book Millions Method.” You start by creating a book in your niche that showcases your expertise. The book is typically 50-150 pages and priced low at $4.99-$9.99 for ebooks or $14.99-$19.99 for paperback.
After publishing your book on platforms like Amazon and Audible, you run paid ads on Facebook, YouTube, or Google to drive book sales. The goal is to break even or take a small loss on the ads. This means if you spend $1 on ads and make $1 from book sales, you’ve essentially built your email list for free.
When someone buys your book, they enter an automated email sequence. The book has already established your authority and introduced your methods. The emails then offer discovery calls, webinars, or applications for your high-ticket coaching or consulting programs.
The strategy assumes that readers who’ve consumed 50-150 pages of your content will convert at higher rates than cold traffic. Peaceful Profits offers three service levels: Done-For-You (they ghostwrite everything), Done-With-You (they coach you while you write), and Do-It-Yourself (you get templates and training).
The Peaceful Profits website does not list prices upfront. You have to book a call or email them to get pricing information.
Based on available information, the costs break down like this. The One Book Millions Method ebook costs $4.99 and includes bonuses, but they immediately upsell additional products ranging from $35 to $95.
The Peaceful Profits System course costs $16,000. Payment plans include $8,500 over 2 months, $6,000 over 3 months, or $3,500 over 6 months. This appears to be mainly training and templates, not done-for-you services.
Done-With-You services range from $15,000 to $25,000. With this option, you work directly with Mike’s team for strategy and feedback while you write your own book.
Done-For-You services cost $25,000 to $50,000 or more. Their team interviews you, ghostwrites your manuscript, handles editing and design, manages publishing, and sets up your book funnel and launch marketing.
The hidden costs are significant. You need to budget $15,000 per month for paid ad spend to make the funnel work. Email marketing software runs $100-$300 per month, and funnel builders cost another $100-$300 monthly.
Book printing for physical copies can cost $1,000-$5,000. When you add everything up, your first year investment could reach $230,000 to $243,000. This assumes your ads break even, which isn’t guaranteed initially.
The One Book Millions Method ebook comes with a one-year money-back guarantee. For the larger programs and services, some reviews mention a 30-day refund policy, but this isn’t clearly stated on the current website.
Is Peaceful Profits legit or a scam?
Peaceful Profits is a legitimate business that offers real services. The book funnel strategy Mike Shreeve teaches is a valid marketing approach that can work for the right person.
Mike Shreeve has verifiable experience as a copywriter and business coach since 2007. He claims to have worked with notable figures like Russell Brunson, Mel Robbins, and Brendon Burchard. However, most of these claims are difficult to verify because he worked as a ghostwriter, meaning his work typically had no byline.
The company has been in business since 2017 and has worked with over 100 clients through Peaceful Profits specifically. Some clients have reported real results from the program.
The concerns about legitimacy come from a few areas. Mike has a very mysterious online presence with few photos or videos of himself, his personal life, or his team. The Peaceful Profits website lists no staff names or credentials.
He claims to take client confidentiality extremely seriously, yet prominently displays book covers for famous clients on his website. This contradiction raises questions about transparency.
One Trustpilot review called Mike “a pure scam” and claimed his courses are old, useless, and ineffective. Another reviewer named Mike Basevic said the company was “brutal to work with: unorganized, slow, and disjointed.”
The lack of pricing transparency is also concerning. When someone wants $50,000 from you, you should be able to find clear information about costs and what you’re getting. The fact that most clients are surprised by the total investment needed suggests the sales process downplays the true costs.
The strategy itself isn’t a scam, but the program may not work for most people who buy it. You need existing authority, at least $40,000 in annual revenue already, and access to $230,000+ in capital to execute properly.
What do people on Reddit say about their experience with Peaceful Profits?
There is limited discussion about Peaceful Profits on Reddit. The program appears to fly under the radar compared to other online business courses and coaching programs.
When Peaceful Profits is mentioned, it’s usually in the context of expensive coaching programs or book funnel strategies. Some users express skepticism about the high cost relative to what you could learn and do yourself with AI tools and free resources.
Reddit users generally question programs that lack pricing transparency and require discovery calls to get basic information. This sales approach is often seen as a red flag in online business communities.
The lack of detailed Reddit reviews could mean several things. The program might work well enough that clients don’t feel the need to complain publicly. It could also mean the program targets a different demographic than typical Reddit users.
Some Reddit discussions about book funnels in general acknowledge they can work but require significant ad spend and aren’t suitable for beginners. This aligns with what we know about the Peaceful Profits model.
Are there any common complaints or refund issues reported by customers?
Common complaints about Peaceful Profits focus on organization and communication. One reviewer described the company as “unorgan