Knowledge Business Blueprint Review (2026): Is Tony Robbins' Mastermind Course Worth $2,000?
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Knowledge Business Blueprint in One Minute
Knowledge Business Blueprint (KBB) is a course from Tony Robbins and Dean Graziosi that teaches people to turn their knowledge into a paid "mastermind," a group program where members pay to learn and work together. It launched in February 2019 at a reported price of about $2,000, with later versions such as KBB 2.0. Its ordering page now runs through Dean Graziosi's website.
The course included video lessons, worksheets, a private community and access to Mindmint software for running masterminds. It's usually sold after a free online event, and buyers are often offered higher-priced coaching afterwards.
| Course | Knowledge Business Blueprint |
|---|---|
| Creators | Tony Robbins and Dean Graziosi |
| First launch | February 2019 |
| Reported launch price | About $2,000 |
| Includes | Videos, worksheets, community, Mindmint software |
| Teaches | Paid masterminds and knowledge businesses |
| Sold through | Free events, then an order page |
What the Course Covers
| Topic | What It Covers |
|---|---|
| Finding your knowledge | Choosing a topic people will pay to learn |
| Mastermind model | Running paid group programs |
| Marketing | Funnels, pages and applications |
| Delivery | Structuring sessions and community |
| Mindmint software | Organizing speakers, agendas and funnels |
The Mastermind Model
- Choose a topic where you can guide others.
- Design a group program with regular sessions.
- Build a page and application process.
- Invite members from your audience.
- Run sessions and support members.
- Improve and relaunch.
The model is real: group programs can earn more than one-to-one coaching. The challenge is finding members, which usually requires an audience or paid ads.
Tools to Run Your Own Program
You don't need special software to run a group program. Systeme.io handles pages, applications, email, courses and payments on its free plan. Skool is built for paid communities with courses and a calendar, and Demio runs live sessions and webinars.
What to Watch For
Big-name events can be high-pressure, with time-limited bonuses and upsells into coaching. Decide your budget before the event, and check the refund terms. The FTC's alert on business coaching scams explains common warning signs.
Is Knowledge Business Blueprint a Scam?
No. It's a real course from well-known names, teaching a real model. It's expensive for what's mostly a structure you can build with standard tools, and upsells are likely.
Pros and Cons
What Stands Out
- Well-known creators
- Real group-program model
- Mindmint software included (reported)
What to Weigh Up
- Reported $2,000 price
- Needs an audience to sell
- Likely coaching upsells
- Event-driven sales pressure
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Frequently Asked Questions
Who Created Knowledge Business Blueprint?
Tony Robbins and Dean Graziosi.
How Much Does It Cost?
It was reported at about $2,000 at its 2019 launch; check the current order page.
What Is Mindmint?
Software for organizing masterminds and building their sales funnels.
Do I Need an Audience?
It helps a lot, since masterminds need members.
Our Verdict on Knowledge Business Blueprint
A real but pricey course. If you're ready to run a group program, the tools to start cost much less.
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