How to Make Money With Skool (2026): 5 Ways Creators Earn From Communities

How Skool Makes Money Possible

Skool lets you charge members monthly, yearly or once for access to a community that can include courses, live calls and events. It handles payments and keeps a percentage: 10% on the $9 Hobby plan or 2.9% on the $99 Pro plan. What you earn depends on the value you offer and the audience you can reach. Skool doesn't bring you customers on its own, although public groups can appear in its directory.

1. Run a Paid Community

The most common model is a paid membership: members pay monthly for access to a group built around a skill, goal or interest, with regular posts, live calls and resources. Communities work best when they promise a specific outcome and deliver ongoing support.

These figures only show how the math works; they aren't typical results. Many communities never reach 25 paying members.

2. Sell a Course Inside Your Community

Skool's classroom lets you package lessons into courses. You can include courses with membership, unlock them by member level, or charge for access. A course plus a community often sells better than a course alone, because members get support while they learn.

3. Offer Group or One-on-One Coaching

Coaches use Skool's calendar and live calls for group coaching sessions, with the community as a place to ask questions between calls. Higher-priced tiers can include one-on-one time.

4. Earn Affiliate Commissions

There are two kinds of affiliate income on Skool:

• Skool's own affiliate program: refer new group owners to Skool. It has been reported to pay 40% recurring commission.
• Group affiliate programs: owners on the Pro plan can pay members commissions for referring new paying members.

Disclose affiliate links clearly, following the FTC's Endorsement Guides.

5. Use a Free Group to Sell Other Offers

Many creators run a free Skool group as a lead magnet: people join for free resources, then some upgrade to a paid group, coaching or a product. A free group on the Hobby plan costs only the plan fee.

How to Get Started

1. Pick a specific audience and outcome.
2. Start a Skool group with the 14-day free trial.
3. Add a welcome post, a starter course and a schedule of live calls.
4. Invite your first members, often free, to build activity.
5. Add paid access or a paid tier once the group delivers value.
6. Promote the group through content, email and partnerships.

Where Members Come From

Skool won't fill your group for you. Most successful communities grow from YouTube, social media, podcasts or an email list. Building a list with a tool like AWeber, or capturing leads with a free funnel in Systeme.io, gives you a way to invite people who already know you.

Common Mistakes

• Launching a paid group with no audience.
• Promising vague results instead of a clear outcome.
• Posting rarely, so the group feels empty.
• Staying on Hobby after revenue passes the break-even point; see Skool pricing.

Frequently Asked Questions