For Good Profits Review (2026): Coaching for Ecommerce Brands, but at What Price?
On This Page
- For Good Profits in One Minute
- What the Program Covers
- The Three Growth Levers
- Questions to Ask on the Discovery Call
- Ecommerce Growth Without Coaching
- Is For Good Profits a Scam?
- Pros and Cons
- Who It Might Suit
- Our #1 Recommendation for Making Money Online in 2026
- Other Reviews Readers Compare
- Frequently Asked Questions
- Our Verdict on For Good Profits
For Good Profits in One Minute
For Good Profits is a coaching program for ecommerce brand owners, especially "purpose-driven" brands such as natural skincare or sustainable products. It was founded by Andrej Morgan and Darryl Ephraums around 2018. The program teaches a growth process built on three levers: getting more customers, getting them to buy more often and raising how much they spend per order.
Its website invites you to book a free discovery call; pricing isn't published. Unlike most programs we review, this one is aimed at people who already have a store and products, not beginners.
| Program | For Good Profits |
|---|---|
| Founders | Andrej Morgan and Darryl Ephraums |
| Started | Around 2018 (reported) |
| For | Existing ecommerce brand owners |
| Focus | Customer growth, repeat purchases, order value |
| Price | Not published (discovery call) |
| Testimonials | Shown on site, results not typical |
What the Program Covers
| Area | What It Means |
|---|---|
| More customers | Traffic and conversion improvements |
| Purchase frequency | Email, retention and repeat-buy offers |
| Order value | Bundles, upsells and pricing |
| Processes | Daily routines and systems for growth |
| Community and mentoring | Support from coaches and other brands |
The Three Growth Levers
- Increase traffic and conversion to win more customers.
- Build email and retention so customers buy again.
- Raise average order value with bundles and offers.
- Track the numbers weekly.
- Repeat what works.
These levers are standard ecommerce growth principles. Email is usually the cheapest place to start: an email platform such as Moosend or AWeber can run welcome, abandoned-cart and win-back sequences, and ThriveCart adds order bumps and upsells to checkout.
Questions to Ask on the Discovery Call
| Question | Why It Matters |
|---|---|
| What's the total price and length? | Coaching is often priced on the call |
| What's the refund policy, in writing? | Terms vary widely |
| What results do typical clients get? | Website testimonials are selected |
| Who will coach me? | Founders or junior coaches |
The FTC's alert on business coaching scams lists warning signs worth checking against any coaching offer.
Ecommerce Growth Without Coaching
Many brand owners can make real progress on their own by working through the same levers in order. Start with email, since it's the cheapest channel: set up a welcome series, an abandoned-cart sequence and a win-back campaign for past customers. Then test bundles and order bumps to lift average order value, and only after that spend more on ads to bring in new customers.
Tracking matters at every step. Knowing your customer acquisition cost, repeat purchase rate and average order value tells you which lever will make the biggest difference before you pay anyone for help.
Is For Good Profits a Scam?
We've seen no evidence that it is. It's a coaching program for existing brands, teaching standard ecommerce growth methods. The hidden price and testimonial-heavy marketing mean you should get every term in writing before paying.
Pros and Cons
What Stands Out
- Aimed at existing brands, not beginners
- Focus on retention and order value
- Free discovery call
What to Weigh Up
- Price not published
- Testimonials aren't typical results
- Refund terms unclear
Who It Might Suit
Ecommerce brand owners with steady sales who want structured coaching to grow.
Our #1 Recommendation for Making Money Online in 2026
If For Good Profits isn't the right fit for you, here's what we suggest instead.
After comparing hundreds of programs over the years, we know what works and what doesn't. In fact, most of the business opportunities are either instant cash grab schemes or scams or they require experience. However, this beginner-friendly system stood out and is our #1 recommendation for 2026.
Other Reviews Readers Compare
Frequently Asked Questions
Who Founded For Good Profits?
Andrej Morgan and Darryl Ephraums.
How Much Does For Good Profits Cost?
Pricing isn't published; it's given on a discovery call.
Is It for Beginners?
No, it's aimed at people who already run an ecommerce brand.
What Does It Teach?
Growing customers, purchase frequency and order value.
Our Verdict on For Good Profits
A coaching option for established brands. Get the price and refund terms in writing first.
Looking for a Better Starting Point Than For Good Profits?
Consider our #1 recommendation for making money online in 2026.