Ecommerce Empire Builders Review (2026): Can Peter Pru's Funnel Dropshipping Work for You?

The Quick Verdict

Ecommerce Empire Builders (EEB) is Peter Pru's training company. It teaches a funnel-based version of dropshipping. Instead of a typical online store, you sell one product through a sales funnel, using Facebook ads, email marketing and upsells, with a supplier shipping orders for you. The flagship course is Ecommerce Empire Academy, with cheaper entry products such as a $9.95 book and a $49 starter pack.

Peter Pru is an experienced ecommerce seller, and funnel-based selling is a real strategy. But the academy is priced from about $997 to $1,997, depending on the review, and the method depends on paid ads. Refunds also require completing homework and are at Pru's discretion. Several students report losing thousands of dollars, mostly on the done-for-you service. This review lays out the facts so you can decide.

Who Is Peter Pru?

Peter Pru started in affiliate marketing at 18, then moved into Amazon FBA. His Amazon accounts were suspended, after which he switched to dropshipping. He says he sold more than 100,000 fishing lures, and he has received multiple ClickFunnels Two Comma Club awards for funnels generating over $1 million in sales.

He launched Ecommerce Empire Builders in 2016, published the book Ecommerce Empire in January 2022, and founded Ecommerce Empire Ventures in 2022, which buys and sells ecommerce businesses. He is also linked to StoreFunnels and Untapped Focus, and has about 89,800 YouTube subscribers. His sales figures and net-worth estimates of over $4 million are unverified.

What Is Funnel-Based Dropshipping?

Traditional dropshipping usually means a Shopify store with many products. Pru's approach, previously called "six-figure funnels", focuses on one product sold through a funnel:

1. Choose a product with an obvious problem-solving angle and a reliable supplier.
2. Build a sales funnel: a product page, an order form with an "order bump," and post-purchase upsells.
3. Drive traffic with Facebook ads and, in some cases, influencer marketing.
4. Follow up with buyers by email to sell more products over time.
5. Scale ad spend on winning products and fix weak steps in the funnel.

The benefit is a higher average order value from bumps and upsells, which helps cover ad costs. The risk is the same as any paid-traffic model: you pay for ads before you know a product will sell.

What's Inside Ecommerce Empire Builders

Ecommerce Empire Academy

The course has six pre-recorded modules: foundation, sales funnels, email marketing, influencer marketing, Facebook ads, and scaling. Another version is described as a seven-week masterclass with about 15 hours of video. It is Shopify-focused, and a free masterclass is offered as an introduction.

Lower-Cost Products

• Ecommerce Empire book: $9.95, 163 pages.
• Ecommerce Empire Starter Pack: $49 one-time, including cheat sheets, templates and funnels.
• Ecommerce Empire Insiders: $9.95 per month.

Done-for-You Services

EEB also offers done-for-you (DFY) services where its team builds stores or funnels. There is no published price, and most Better Business Bureau complaints relate to the DFY program, including one claiming a $14,000 loss.

Affiliate Program

There is a 30% recurring commission for affiliates who refer customers.

How Much Does Ecommerce Empire Builders Cost?

EEB book$9.95

Starter Pack$49

Academy$997

Academy$1,997

The full price has been listed at $997, with installment options, and more recently at $1,997, or an installment plan with $597 due at signup. On top of tuition, you need to spend more on ClickFunnels and automation tools.

Running Costs

The Refund Policy

The refund policy is conditional. There is a 30-day period that requires completing assignments and meeting "all terms and conditions." Students must complete "homework" before a refund, with approval at Pru's discretion. Refunds may take 30 business days, and the page also mentions a "100% guarantee," which is inconsistent. If you buy, keep records showing you completed every assignment.

Reviews and Complaints

Some students describe significant losses online. One reported being $14,000 negative without a full refund (a refund was later said to be in progress). Another reported a $1,300 loss and criticized "false scarcity" tactics. A third reported spending $14,000 with no sales after three months. These are individual accounts, but they show how quickly costs can add up in a paid-ads ecommerce model.

Before You Buy Any Done-for-You Store or Funnel

Because most complaints relate to the DFY service, it is worth asking these questions in writing before paying for any done-for-you ecommerce build, from EEB or anyone else:

1. What exactly will be delivered, by when, and who will build it?
2. Who chooses the product, and what research supports that choice?
3. Is ad spend included, or will you pay it separately on top of the fee?
4. What happens if the store or funnel produces no sales within an agreed period?
5. Which refund terms apply to the service, and what proof will they need from you?

A done-for-you build can save time, but it does not remove the risk that the product or ads will not work. It just moves part of the work, and the cost, to someone else.

Is Dropshipping Still Worth It in 2026?

Dropshipping can still work, but it is more competitive than when Pru started. Ad costs, shipping times and supplier quality all affect results, and successful products are quickly copied. Funnel-based selling can raise order values, but it does not remove the need for a test budget and the risk of losing it.

Is Ecommerce Empire Builders a Scam?

No, it is not technically a scam. Pru is an experienced seller, and the course teaches a real strategy. The concerns are a high price for a dropshipping course, refunds that depend on completing homework at Pru's discretion, paid-ad risk, and complaints concentrated around the done-for-you service.

Pros and Cons

Who It Is For

EEB suits people who specifically want to sell physical products through funnels, have a budget for the course plus a few months of ad testing, and are comfortable with paid-traffic risk. Beginners with little capital, or anyone who wants a business without ad spend, should start elsewhere.

Our #1 Recommendation for Making Money Online in 2026

If Ecommerce Empire Builders isn't the right fit for you, here's what we suggest instead.

After comparing hundreds of programs over the years, we know what works and what doesn't. In fact, most of the business opportunities are either instant cash grab schemes or scams or they require experience. However, this beginner-friendly system stood out and is our #1 recommendation for 2026.

Other Ecommerce Reviews

• Drop Ship Lifestyle review: Anton Kraly's high-ticket dropshipping course.
• Ecom Elites review: Franklin Hatchett's Shopify dropshipping course.
• Adrian Morrison review: eCom Success Academy.

Frequently Asked Questions

Our Verdict on Ecommerce Empire Builders

Peter Pru knows funnel-based ecommerce, and his course teaches a real strategy. For beginners, though, the combination of a four-figure course, ad spend, inventory risk and discretionary refunds is a lot to take on at once. Consider our #1 recommendation for making money online first, and revisit ecommerce once you have a budget to test products.