Adrian Morrison Review (2026): Is eCom Success Academy Worth $2,495 Today?

Our Quick Take

Adrian Morrison is a Mississippi-based internet marketer best known for eCom Success Academy (ESA), a Shopify dropshipping course. It teaches you to build a store, find products, advertise them on Facebook, follow up by email and eventually hire a team. In 2026, ESA costs $2,495, or three payments of $997.

ESA comes with a large amount of training, product-research software and weekly webinars, and Shopify lists Adrian as a commerce coach. But the course has a strict no-refund policy, the core training has not been substantially updated in years, and the Facebook-ads approach it teaches is harder in 2026 than when the course launched. Even long-time members have stopped recommending it.

Who Is Adrian Morrison?

Adrian Morrison is based in Madison, Mississippi, graduated from the University of Mississippi, and was working at a car wash for $5.15 an hour when he started in internet marketing. He is the brother of marketer Anthony Morrison, who taught him affiliate marketing. The brothers run Morrison Publishing and Launch Wise LLC together.

Adrian's early wins reportedly came from affiliate offers. He claims that a Netflix trial promotion reached $30,000 a month, plus claims of $420,000 in his best month and $4 million from one Shopify store. Those are revenue claims, not profit, and they cannot be verified. Shopify has a commerce coach page for him, and ESA is described as a Shopify-sponsored, approved education partner course.

What Is eCom Success Academy?

ESA teaches classic Shopify dropshipping. You build a store, pick products from suppliers who ship directly to customers, and run Facebook ads to sell them. Over time, the course encourages you to build an email list, hire help and treat the store as a sellable asset. Adrian's current focus has shifted to a free Shopify store offer, while ESA remains on sale.

The Seven Modules

Bonuses and Software

• Sizzle Product Sniper: product-research software, sometimes called "X Factor," valued at $599 and not sold separately.
• Profit Power Hour: weekly closed-door webinars on Monday evenings, plus an archive.
• Extra training: 26 email marketing videos by Anthony Morrison, Outsourcing Mastery, case studies, and print-on-demand and art licensing training.
• Shopify discount: There is also a 15% Shopify discount.

There are about 24 to 26 hours of training in total.

How Much Does eCom Success Academy Cost?

eCom Quickstart (lite)$37

ESA paid in full$2,495

ESA on 3 payments$2,991

The payment plan costs $496 more than paying in full. On top of the course, you need a Shopify plan, apps, product samples and a Facebook ad budget, which is usually the biggest ongoing cost for dropshippers. ESA pays affiliates a 40% commission, about $998 per sale, which helps explain why so many glowing reviews exist online.

The No-Refund Policy

There are no refunds. Launch Wise LLC's terms state: "This product has a NO REFUND policy. All sales are final." There are no refunds on either payment option, and the policy is hard to find. On a $2,495 purchase for a business model that needs ad spend to test, that is a major risk.

Is the Training Up to Date?

This is the biggest question for a course from 2017. Estimates of the date vary slightly, but the core has not been substantially refreshed in years:

• The core video training is outdated, and its Facebook ad strategies are less reliable today.
• Some date the last substantial update to 2019.
• Others say it "hasn't been updated since 2021," although another section says Adrian keeps it updated.
• One 2022 buyer who paid for a year of access said the core content was never updated.

Dropshipping has changed a lot since then. Ad costs, platform policies, shipping expectations and AI-driven creative tools all look different in 2026.

How Shopify Dropshipping Works, Step by Step

1. Open a Shopify store, choose a theme and set up payments, shipping settings and policies.
2. Research products with demand and a healthy margin, using tools such as the included Sizzle Product Sniper.
3. Find a supplier who can ship reliably to your customers, and order a sample to check quality.
4. Create product pages and ads, then test products with small Facebook ad budgets.
5. Keep winners, cut losers, add email marketing to sell to past buyers, and eventually hire help.

Each step is learnable. The difficulty is that steps four and five cost money every day you run them, and most tested products do not become winners.

What Has Changed Since ESA Launched

When ESA launched in 2017, Facebook advertising was cheaper, and simple stores with fast-moving trend products could still find buyers. In 2026, several things are different:

• Ad costs and targeting: privacy changes and competition have made Facebook targeting less precise and testing more expensive.
• Customer expectations: buyers expect fast shipping and branded experiences, which generic dropshipping stores struggle to provide.
• Creative: short-form video ads and user-generated content now dominate, and AI tools make creative cheaper for everyone, including competitors.
• Platform scrutiny: payment processors and ad platforms watch new stores closely for chargebacks and complaints.

Training recorded before these shifts can still teach fundamentals, but the tactics may need updating. That is why the "last updated" question matters so much for ESA.

Questions to Ask Before Buying ESA

• When were the Facebook ads and sourcing modules last re-recorded?
• Is Sizzle Product Sniper still actively maintained?
• Do the weekly Profit Power Hour webinars still run, and who hosts them?
• What upsells or recurring charges should I expect after purchase?
• Given the no-refund policy, can I see a sample lesson or the full module list before paying?

Reviews and Complaints

Its Better Business Bureau rating was 1 out of 5 stars, and complaints on the BBB and Reddit include:

• Constant upsells.
• Broken or low-quality templates.
• Poor support.
• Unauthorized or excessive charges. One buyer reported an unexplained $69.95 charge.
• Difficulty getting refunds.

ESA is legitimate and not a scam, but it is hard to recommend in 2026 because it is outdated for the price.

Is Dropshipping Still Profitable in 2026?

It can be, but the margin for error is smaller. Common challenges include rising ad costs, fierce competition on winning products, supplier and shipping problems, and payment-processor holds for new stores. A good course helps you avoid mistakes, but a dated course can teach strategies that no longer work, which is costly when every test needs ad spend.

Is Adrian Morrison a Scam?

No. Adrian Morrison sells a real course with real training and software, and Shopify lists him as a commerce coach. We found no report of FTC action against him. The problems are value and risk: a $2,495 price, no refunds, training that is years out of date, and a paid-ads model that is harder for beginners today.

Pros and Cons

Who ESA Might Suit

ESA might suit someone set on Shopify dropshipping who wants a large library plus research software, has a budget for both the course and months of ad testing, and accepts no refunds. Beginners with limited capital should not start here.

Our #1 Recommendation for Making Money Online in 2026

If Adrian Morrison's eCom Success Academy isn't the right fit for you, here's what we suggest instead.

After comparing hundreds of programs over the years, we know what works and what doesn't. In fact, most of the business opportunities are either instant cash grab schemes or scams or they require experience. However, this beginner-friendly system stood out and is our #1 recommendation for 2026.

Other Ecommerce Reviews

• Ecom Elites review: Franklin Hatchett's budget Shopify course.
• Drop Ship Lifestyle review: Anton Kraly's high-ticket dropshipping program.
• Ecommerce Empire Builders review: Peter Pru's funnel dropshipping.

Frequently Asked Questions

Our Verdict on Adrian Morrison

Adrian Morrison built a well-known dropshipping course, and ESA still packs in training and software. But at $2,495 with no refunds, a core that is years out of date, and a model that needs ad spend to test, it is a risky first purchase in 2026. Consider our #1 recommendation for making money online first, and look for current, refundable training if you decide ecommerce is for you.