ClickFunnels vs Kartra (2026): Which All-in-One Platform Should You Build On?
Two creator-focused platforms, compared feature by feature.
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The Short Answer
Both are all-in-one platforms for course creators, coaches and online sellers. ClickFunnels leads on funnels, checkout, upsells and its training ecosystem, from $97 a month with unlimited funnels. Kartra starts lower at $59 a month and includes built-in video hosting and a helpdesk. If funnels and upsells drive your revenue, ClickFunnels is the stronger choice.
Side-by-Side Comparison
| ClickFunnels | Kartra | |
|---|---|---|
| Starting price | $97/mo ($81/mo yearly) | $59/mo ($52/mo yearly) |
| Free trial | 14 days | Check current terms |
| Money-back guarantee | 30 days | Check current terms |
| Funnels | Unlimited on every plan | Limits by plan |
| Checkout, bumps and upsells | Core strength | Included |
| Included, sending limits by plan | Included, limits by plan | |
| Courses and memberships | Included | Included |
| Video hosting | Upload to pages and courses | Built-in video hosting |
| Training | FunnelFlix, challenges, books | Tutorials |
Pricing Compared
| ClickFunnels | Price | Kartra | Price |
|---|---|---|---|
| Launch | $97 ($81 yearly) | Essentials | $59 ($52 yearly) |
| Scale | $197 ($164 yearly) | Starter | $119 ($99 yearly) |
| Optimize | $297 ($248 yearly) | Growth | $229 ($189 yearly) |
| Dominate | $5,997/yr | Professional | $549 ($429 yearly) |
ClickFunnels prices are from its support center; Kartra prices are from its pricing page.
Funnels and Checkout
ClickFunnels gives unlimited funnels on every plan and is known for its checkout: order bumps, one-click upsells and downsells, with A/B testing. Kartra offers similar checkout features, but ClickFunnels' templates and funnel-specific training are deeper.
Video, Courses and Extras
Kartra's built-in video hosting and analytics suit video-heavy course creators, and it adds a helpdesk. ClickFunnels hosts courses and communities, and includes FunnelFlix training for customers.
Training and Ecosystem
ClickFunnels' biggest advantage may be its ecosystem: Russell Brunson's books, the One Funnel Away Challenge, FunnelFlix and a large community. For beginners learning how funnels work, that support is valuable.
Which Should You Choose?
| Choose ClickFunnels If… | Choose Kartra If… |
|---|---|
| Funnels and upsells drive your sales | You need built-in video hosting |
| You want unlimited funnels | You want a lower entry price |
| You want extensive training and community | You want a built-in helpdesk |
For agencies, compare GoHighLevel vs Kartra; for a free option, see Systeme.io vs Kartra.
Frequently Asked Questions
Is Kartra Cheaper Than ClickFunnels?
Yes, Kartra starts at $59 a month versus $97.
Which Is Better for Funnels?
ClickFunnels, with unlimited funnels and stronger funnel training.
Which Is Better for Video Courses?
Kartra's built-in video hosting gives it an edge for video-heavy courses.
Can I Try ClickFunnels Free?
Yes, for 14 days.
Try ClickFunnels Free
Build a funnel on ClickFunnels free for 14 days and compare for yourself.