ClickFunnels Features (2026): Everything the Platform Does, Explained Simply

ClickFunnels Features at a Glance

ClickFunnels started as a funnel builder and has grown into an all-in-one platform for selling online. Here's what each part does, and which ones matter most for different businesses.

Funnel Builder and Templates

The heart of ClickFunnels is its drag-and-drop funnel builder. You pick a funnel type, such as a lead magnet, webinar, book, product launch or membership funnel, choose a template and edit the pages. Funnels are unlimited on every plan, and you can archive old ones.

Smart Checkout, Order Bumps and Upsells

This is what ClickFunnels is best known for. Checkout pages can include an order bump, a small add-on offered with a checkbox, and after purchase you can show one-click upsells and downsells, so buyers add items without re-entering card details. These features can raise the average order value of every sale.

Email Marketing and Workflows

ClickFunnels includes broadcasts, email sequences and visual workflows that trigger actions based on what people do, such as opting in, buying or finishing a lesson. Monthly email limits depend on your plan, from 50,000 on Launch.

Courses, Memberships and Communities

You can host online courses with modules and lessons, deliver them automatically after purchase, and build communities for members. Course limits range from 3 on Launch to 20 on Dominate. See our guide to selling an online course for the broader process.

Store and Ecommerce

ClickFunnels supports physical and digital products with store pages, a cart and checkout, so ecommerce sellers can combine a store with product funnels.

Websites and Blog

Beyond funnels, you can build a full website and blog on your own domain, keeping your brand site and funnels in one place.

A/B Testing and Analytics

Split-test page variations to see which headline or offer converts better, and track funnel stats such as opt-ins, sales and earnings per visitor. For detailed ad and link tracking, many marketers add a tool such as ClickMagick.

Training: FunnelFlix

Active customers get access to FunnelFlix, a training library covering funnel building, copywriting, traffic, offers and more, from Russell Brunson and other experts.

Features by Plan

Some features, such as API access and the affiliate center, are only on higher plans. See ClickFunnels pricing for details.

What ClickFunnels Doesn't Do

• No built-in texting and calling CRM for agencies; see GoHighLevel vs ClickFunnels.
• No free plan; see Systeme.io vs ClickFunnels for a free alternative.

Frequently Asked Questions