The 6 Best Link Tracking Software for Marketers (2026)
Ranked for affiliates, solo ad buyers and advertisers.
On This Page
- How We Ranked These Tools
- 1. ClickMagick: Best Overall
- 2. Hyros: Best for Large Advertisers
- 3. RedTrack: Best for Automation
- 4. Voluum: Best for High-Volume Media Buying
- 5. UTM Tags + Google Analytics: Best Free Option
- 6. Basic Link Shorteners: Best for Simple Click Counts
- Which Tool Fits Your Situation?
- What to Look For in Link Tracking Software
- Frequently Asked Questions
How We Ranked These Tools
Link tracking software shows you which links, ads and traffic sources produce clicks, leads and sales. We ranked these tools for our readers, mostly affiliates, solo ad buyers and growing advertisers, based on what they track, how well they filter bad traffic, how easy they are to start with, and whether pricing and trials are clear. We list prices and trials as shown on each company's site; check current terms before buying.
| Rank | Tool | Best For | Starting Price | Free Trial |
|---|---|---|---|---|
| 1 | ClickMagick | Most marketers: affiliates, solo ads and paid ads | $79/mo ($66/mo yearly) | 14 days |
| 2 | Hyros | Established businesses with heavy ad spend | By quote | No |
| 3 | RedTrack | Media buyers wanting automation | $79/mo | 14 days |
| 4 | Voluum | High-volume media buyers | $119/mo (annual) | Preview on request |
| 5 | UTM tags + Google Analytics | Free tracking of visits to your own site | Free | - |
| 6 | Basic link shorteners | Simple click counts | Free tiers available | - |
1. ClickMagick: Best Overall
ClickMagick has been around since 2014 and does the widest range of jobs well. Tracking links and rotators make it ideal for affiliates and solo ad buyers. Conversion, cross-device and offline sales tracking, ad cost syncing and conversion data sent back to ad platforms make it a full attribution tool for paid ads. Bot and click-fraud filtering keeps your numbers honest.
- Price: $79, $199 or $349 a month, with two months free yearly.
- Trial and guarantee: 14-day free trial; 30-day money-back guarantee for new customers.
- Best for: almost anyone sending traffic who wants to know what makes money.
Read our ClickMagick review and pricing guide.
ClickMagick shows which links, ads and traffic sources actually produce sales, so you can cut what isn't working and scale what is. You can try it free for 14 days, and new customers are covered by a 30-day money-back guarantee.
2. Hyros: Best for Large Advertisers
Hyros offers deep ad and revenue attribution for established businesses spending heavily on ads, including longer sales cycles and calls. Pricing is by quote, there's no free trial, and it offers a "your ads grow or you don't pay" guarantee. Compare it in ClickMagick vs Hyros.
3. RedTrack: Best for Automation
RedTrack is aimed at media buyers, with automation rules that can pause or scale campaigns inside ad accounts. Plans start at $79 a month with a 14-day free trial. See ClickMagick vs RedTrack.
4. Voluum: Best for High-Volume Media Buying
Voluum is a campaign tracker for performance marketers running large amounts of paid traffic, priced by events from $119 a month on annual billing. It's powerful, but more than most smaller marketers need. See ClickMagick vs Voluum.
5. UTM Tags + Google Analytics: Best Free Option
Adding UTM tags to links that point to your own website lets Google Analytics report which sources bring visitors. It's free and useful for content sites, but it can't follow visitors to an affiliate merchant, filter bot clicks or compare solo ad vendors.
6. Basic Link Shorteners: Best for Simple Click Counts
Link shorteners with free tiers count clicks and show basic location and device data. They're fine for social posts, but they don't track conversions or filter fraud, so they're not suited to paid traffic.
Which Tool Fits Your Situation?
| You Are… | Best Choice | Why |
|---|---|---|
| An affiliate marketer | ClickMagick | Tracking links, Sub-IDs and postbacks show which placement earned each commission |
| A solo ad buyer | ClickMagick | Bot filtering and conversion tracking compare vendors on real results |
| A course creator or coach running ads | ClickMagick | Ad attribution with clear pricing and a free trial |
| An established brand with heavy ad spend | Hyros | Deep, guided attribution |
| A full-time media buyer | RedTrack or Voluum | Campaign scale and automation |
| A blogger tracking site visits | UTM tags + Google Analytics | Free and simple |
What to Look For in Link Tracking Software
- Conversion tracking, not just clicks, so you see which links make money.
- Bot and fraud filtering, especially if you buy traffic.
- Your own tracking domain, for trust and reliability.
- Integrations with your ad platforms, affiliate networks and checkout.
- Clear pricing and a free trial, so you can test with real traffic.
Frequently Asked Questions
What Is the Best Link Tracking Software?
For most affiliates, solo ad buyers and growing advertisers, ClickMagick.
Is There Free Link Tracking Software?
UTM tags with Google Analytics and free link shorteners offer basic tracking, without conversion attribution or fraud filtering.
Do I Need Link Tracking for Affiliate Marketing?
Once you promote offers in several places or pay for traffic, yes. See how to track affiliate links.
Start With Our #1 Pick
ClickMagick is our top link tracker for most marketers. Try it free for 14 days.