The Wholesale Formula Review (2026): Is Dan and Dylan's Amazon Course Worth $2,997?
On This Page
- The Wholesale Formula in One Minute
- What Is Reverse Sourcing?
- What's Included
- How Much It Costs
- The Refund Policy
- What Students Say
- Is The Wholesale Formula a Scam?
- Pros and Cons
- Who The Wholesale Formula Might Suit
- Our #1 Recommendation for Making Money Online in 2026
- Other Programs Readers Compare
- Frequently Asked Questions
- Our Verdict on The Wholesale Formula
The Wholesale Formula in One Minute
The Wholesale Formula (TWF) is an Amazon wholesale course created by Dan Meadors and Dylan Frost, Amazon sellers since the early 2010s who launched the course in 2017. It teaches "reverse sourcing": finding products that already sell well on Amazon, then contacting the brands directly to buy wholesale and resell them.
It's one of the better-regarded Amazon courses, with a clear method and a money-back guarantee for pay-in-full buyers. The catches are the price, about $2,997, the inventory budget you'll need, and the fact that enrollment opens only once a year through an online workshop.
| Course | The Wholesale Formula |
|---|---|
| Founders | Dan Meadors and Dylan Frost |
| Launched | 2017 |
| Model | Amazon wholesale via reverse sourcing |
| Reported price | About $2,997, or 4 payments of about $874 |
| Enrollment | Once a year, through an online workshop and waitlist |
| Inventory budget | About $2,000 minimum recommended |
| Guarantee | 30 days, pay-in-full buyers only |
What Is Reverse Sourcing?
- Find products already selling well on Amazon.
- Identify the brand behind each product.
- Contact the brand directly to open a wholesale account.
- Buy inventory at wholesale prices.
- Send it to Amazon's warehouses and sell through FBA.
- Reorder the products that sell.
Because the products already sell, you skip the product development and launch risk of private label. The challenge is getting brands to approve you, and competing with other sellers on the same listing.
| Model | What You Do | Main Risk |
|---|---|---|
| Wholesale (TWF) | Buy from brands, resell existing products | Brand approval and shared listings |
| Retail arbitrage | Buy discounted retail items to resell | Inconsistent supply |
| Private label | Create your own branded product | High launch costs and failed products |
What's Included
- 52 core video lessons, mostly 10 minutes or less, with transcripts and worksheets.
- Five core modules built around Scout, Source and Sell.
- Bonuses including The Business Owners Playbook, webinar replays, a VA training course and a resource vault.
- Tool discounts on software such as Jungle Scout and Tactical Arbitrage.
- A private Facebook group, and an optional Prime membership for graduates.
How Much It Costs
| Option | Reported Price | Refund Eligible? |
|---|---|---|
| Pay in full | About $2,997 | Yes, 30 days |
| 4 monthly payments | About $874 each ($3,496 total) | No |
Earlier versions were sold for less, around $2,497. On top of the course, you'll need an Amazon Professional seller plan ($39.99 a month), research software and an inventory budget, about $2,000 at minimum.
The Refund Policy
TWF's partner materials describe a 30-day, no-questions-asked money-back guarantee for pay-in-full customers only. If you choose the payment plan, you can't get a refund. That's worth weighing if you're unsure.
What Students Say
Students generally rate the method well and say the founders are credible. Common criticisms are that modules are drip-fed, some sections feel surface-level, there's no PPC training, and navigation inside the lessons is awkward. The founders claim more than 5,000 students and over $1 billion in student sales; we couldn't verify those figures. We found no regulator action against the course.
Is The Wholesale Formula a Scam?
No. It's a legitimate course from experienced sellers, teaching a sound Amazon model. But it's expensive, needs real inventory capital and opens only once a year. Amazon wholesale is competitive, so expect slow progress at first.
Pros and Cons
What Stands Out
- Founders are experienced Amazon sellers
- Clear reverse sourcing method
- Refund for pay-in-full buyers
- Tool discounts and bonuses
What to Weigh Up
- About $2,997
- No refund on the payment plan
- Inventory budget needed
- Enrollment only once a year
- No PPC training
Who The Wholesale Formula Might Suit
It may suit someone committed to Amazon wholesale who has capital for inventory and can pay in full. If you can't afford to tie up a few thousand dollars in stock, start with a lower-cost model.
Our #1 Recommendation for Making Money Online in 2026
If The Wholesale Formula isn't the right fit for you, here's what we suggest instead.
After comparing hundreds of programs over the years, we know what works and what doesn't. In fact, most of the business opportunities are either instant cash grab schemes or scams or they require experience. However, this beginner-friendly system stood out and is our #1 recommendation for 2026.
Other Programs Readers Compare
- Marketplace Superheroes review: another Amazon wholesale program.
- Proven Amazon Course review: Amazon reselling training.
- Amazing Selling Machine review: a private label course.
Frequently Asked Questions
How Much Is The Wholesale Formula?
About $2,997 in full, or four payments of about $874.
When Does The Wholesale Formula Open?
Once a year, through an online workshop. You can join the waitlist on its website.
Does The Wholesale Formula Have a Refund?
Yes, 30 days, but only for pay-in-full customers.
How Much Money Do I Need for Inventory?
About $2,000 minimum is recommended, on top of the course price.
Our Verdict on The Wholesale Formula
The Wholesale Formula is one of the more credible Amazon courses, with a clear method and experienced founders. It's still a big investment once you add inventory, so pay in full only if you're committed and want the refund option.
Looking for a Better Starting Point Than The Wholesale Formula?
Consider our #1 recommendation for making money online in 2026.