Leadpages vs ClickFunnels (2026): Landing Page Builder or Full Funnel Platform?
One builds pages that convert. The other runs your whole funnel.
On This Page
The Short Answer
Leadpages is a landing page, website and blog builder from $29 a month, with AI page creation, no traffic caps and A/B testing from $99. ClickFunnels is a full funnel platform from $97 a month, with sales funnels, checkout, upsells, email marketing, courses and a website builder in one place.
Choose Leadpages if you mainly need fast lead-capture pages and already have an email tool. Choose ClickFunnels if you're selling products through multi-step funnels and want everything under one login.
Side-by-Side Comparison
| Leadpages | ClickFunnels | |
|---|---|---|
| Starting price | $29/month | $97/month |
| Free trial | 7 days | 14 days |
| Annual savings | 20% | About 2 months free ($970/year on Launch) |
| Landing pages | Yes, core feature | Yes |
| Multi-step funnels and upsells | Limited | Yes, core feature |
| Checkout and order bumps | Through integrations such as Stripe | Built in |
| Email marketing | No (integrates) | Built in |
| Courses | No | Yes |
| A/B testing | From $99 (Grow) | Yes |
| Traffic caps | None | Limited by plan contacts and emails |
Pages and Design
Leadpages focuses on making good pages quickly: start with AI or a URL import, edit, then publish on your domain. Its higher plans add testing tools that marketers running ads care about, such as Smart Traffic, heatmaps and lead enrichment.
ClickFunnels builds pages too, but always as part of a funnel: opt-in page, sales page, checkout, upsell and thank-you page linked together, with the products and payments built in.
Selling and Email
This is the biggest difference. With ClickFunnels you can take payments, add order bumps and upsells, deliver a course and send email sequences without other tools. With Leadpages, you'll connect an email service and a payment tool. If you go that route, AWeber is a well-known email option with a free plan, and ThriveCart handles checkout and upsells.
Total Cost
Leadpages Pro plus a paid email plan can still cost less than ClickFunnels, but the gap narrows as you add tools. If you want A/B testing on Leadpages, the $99 Grow plan costs about the same as ClickFunnels Launch at $97, though ClickFunnels includes email and checkout. If price is the main concern, Systeme.io includes pages, email, courses and checkout on a free plan.
Which Should You Choose?
| Choose Leadpages If… | Choose ClickFunnels If… |
|---|---|
| You need lead-capture pages for ads or content | You sell your own products with upsells |
| You already use an email tool or CRM | You want email and courses built in |
| You want no traffic caps | You want one platform for the whole funnel |
| You want a lower starting price | You'll use the funnel features enough to justify $97 |
Frequently Asked Questions
Is Leadpages Cheaper Than ClickFunnels?
Yes, at the entry level: $29 a month versus $97.
Can Leadpages Build Sales Funnels?
It can link pages and connect payments, but ClickFunnels is built for multi-step funnels with upsells.
Which Has a Longer Free Trial?
ClickFunnels, with 14 days. Leadpages offers 7.
Does Either Have a Free Plan?
No. Systeme.io is the main free alternative.
Try Leadpages Free for 7 Days
Build your first landing page and see how it fits before you pay.