Income School Review (2026): The Company Behind Project 24 and What It Offers
On This Page
- Income School in One Minute
- What Project 24 Teaches
- Who Are Ricky Kesler and Jim Harmer?
- Project 24 vs Similar Courses
- The 24-Month Timeline
- How Sites Make Money
- The Search Algorithm Risk
- Effort Required
- Refunds
- Before You Join
- Alternatives to Consider
- Is Income School Legit?
- Pros and Cons
- Who It Suits
- Our #1 Recommendation for Making Money Online in 2026
- Other Reviews Readers Compare
- Frequently Asked Questions
- Our Verdict on Income School
Income School in One Minute
Income School is a training company co-founded by Ricky Kesler and Jim Harmer around 2015; Harmer left in 2022, and Kesler is now the main instructor and podcast host. It runs a popular YouTube channel and podcast. Its main product, Project 24, launched in 2018 and teaches you to build a niche blog or YouTube channel. Its official page lists $499 for the first year, then $299 a year, with a 7-day money-back guarantee. For a full look at the course itself, read our Project 24 review.
| Company | Income School LLC |
|---|---|
| Co-founders | Ricky Kesler, Jim Harmer (left 2022) |
| Since | About 2015 |
| Main product | Project 24 (2018) |
| Price | $499 first year, then $299 a year (official page) |
| Refund | 7 days |
What Project 24 Teaches
- Choosing a niche with search demand.
- Writing helpful articles that answer real questions.
- Publishing consistently on a schedule.
- Starting a YouTube channel alongside a site.
- Earning from display ads, affiliate links and later your own products.
Who Are Ricky Kesler and Jim Harmer?
Kesler and Harmer built niche websites before teaching others. Harmer, who previously ran a photography education site, left Income School in 2022; Kesler now leads the teaching, YouTube channel and podcast. Their approach emphasizes helpful content and patience over shortcuts.
Project 24 vs Similar Courses
Compared with pricier SEO courses such as Authority Hacker, Project 24 is cheaper and more beginner-focused. Read our Authority Hacker review if you want deeper SEO training.
The 24-Month Timeline
The name reflects the idea of building toward full-time income over about 24 months. Income School presents that as a goal, not a promise. Most students see little income for at least six months, and results depend on the niche, effort and search engine changes.
How Sites Make Money
- Display ads: paid per visitor once traffic is high enough.
- Affiliate links: commissions on products you recommend.
- Your own products: later, guides or courses.
The Search Algorithm Risk
Content sites depend on search traffic. Google updates in recent years have hit many small niche sites hard, including some built with similar methods. Building an email list and a YouTube presence reduces dependence on one traffic source.
Effort Required
Expect around 10 hours a week of writing or filming for many months. Project 24 suits patient people who enjoy creating content; it's not a quick win.
Refunds
A 7-day refund window has been reported. That's short, so look through the course quickly if you're unsure.
Before You Join
- Watch their free YouTube channel first.
- Pick a niche you can write about for two years.
- Check the refund window and renewal price.
- Plan a weekly publishing schedule.
- Start an email list early.
Alternatives to Consider
To build an email list alongside your content, Systeme.io offers a free plan with email and landing pages.
Is Income School Legit?
Yes. It's a well-known, long-running training company with practical, honest teaching. Content businesses take time and depend on search traffic.
Pros and Cons
What Stands Out
- Practical, realistic training
- Free YouTube content
- Reasonable price (reported)
What to Weigh Up
- Long road to income
- Search algorithm risk
- Short refund window (reported)
Who It Suits
Patient people who enjoy writing or filming and want to build a long-term content business.
Our #1 Recommendation for Making Money Online in 2026
If Income School isn't the right fit for you, here's what we suggest instead.
After comparing hundreds of programs over the years, we know what works and what doesn't. In fact, most of the business opportunities are either instant cash grab schemes or scams or they require experience. However, this beginner-friendly system stood out and is our #1 recommendation for 2026.
Other Reviews Readers Compare
Frequently Asked Questions
Who Runs Income School?
Ricky Kesler; co-founder Jim Harmer left in 2022.
What Is Project 24?
Its course on building niche blogs and YouTube channels.
How Much Is Project 24?
$499 for the first year, then $299 a year, per its official page.
Is There a Refund?
Yes, a 7-day money-back guarantee.
Our Verdict on Income School
One of the more honest content courses. Plan for a long, steady build.
Looking for a Better Starting Point Than Income School?
Consider our #1 recommendation for making money online in 2026.