The 6 Best GoHighLevel Alternatives (2026): Which One Fits Your Business?
When GoHighLevel is the right call, and when another tool fits better.
On This Page
- Why People Look for GoHighLevel Alternatives
- 1. GoHighLevel: Still the Best All-in-One for Agencies
- 2. ClickFunnels: Best for Selling Products Through Funnels
- 3. Systeme.io: Best Free and Budget Option
- 4. Kartra: Best for Course and Membership Creators
- 5. HubSpot: Best Mainstream CRM for Larger Teams
- 6. Keap: CRM and Sales Automation for Small Businesses
- How to Choose
- Frequently Asked Questions
Why People Look for GoHighLevel Alternatives
GoHighLevel is a powerful all-in-one platform, but it isn't for everyone. Common reasons to look elsewhere are the $97 starting price, the learning curve, usage fees for texts and calls, or simply needing only one part of what it does, such as funnels or email. The right alternative depends on what you're building.
We ranked these tools for agencies, local businesses, coaches and creators, based on what they include, how pricing scales and who they suit. Prices are as published on each company's site; check current terms before buying.
| Rank | Tool | Best For | Starting Price | Free Option |
|---|---|---|---|---|
| 1 | GoHighLevel | Agencies and lead-driven businesses | $97/mo | 14-day trial |
| 2 | ClickFunnels | Selling courses and digital products through funnels | $97/mo | Trial |
| 3 | Systeme.io | Beginners and creators on a budget | Free; paid from $17/mo | Free plan |
| 4 | Kartra | Creators selling courses and memberships | $59/mo | Check site |
| 5 | HubSpot | Larger teams wanting a mainstream CRM | Free tools; seats from about $20/mo | Free CRM |
| 6 | Keap | Small businesses wanting CRM and sales automation | $299/mo (billed yearly) | Check site |
1. GoHighLevel: Still the Best All-in-One for Agencies
Before switching, it's worth knowing what you'd give up. GoHighLevel combines a CRM, funnels, email, two-way texting, calling, booking calendars, review requests and workflows, with unlimited contacts and users on every plan. Agencies get a sub-account for each client, snapshots, white labeling and, on Agency Pro, SaaS Mode for reselling. Plans are $97, $297 and $497 a month, with a 14-day free trial.
No alternative on this list matches its combination of texting, client accounts and flat pricing. Read our GoHighLevel review for the full breakdown.
2. ClickFunnels: Best for Selling Products Through Funnels
ClickFunnels focuses on funnels, checkout, upsells and membership areas for selling courses, coaching and digital products. Plans are reported at $97, $197 and $297 a month, with contact limits on each tier. It's the stronger choice for info-product sellers, but it lacks GoHighLevel's texting, calling and agency features. See GoHighLevel vs ClickFunnels.
3. Systeme.io: Best Free and Budget Option
Systeme.io offers funnels, email marketing, courses, a blog and an affiliate program manager, with a free plan for up to 2,000 contacts and paid plans at $17, $47 and $97 a month. It says it charges no transaction fees. It's ideal for beginners and creators, but has no texting, calling or client sub-accounts. You can start on Systeme.io's free plan. See GoHighLevel vs Systeme.io.
4. Kartra: Best for Course and Membership Creators
Kartra combines pages, checkout, email, memberships and video hosting. Plans are $59, $119, $229 and $549 a month, or less on yearly billing. It's built for solo creators rather than agencies, with contact limits on each plan and little SMS functionality. See GoHighLevel vs Kartra.
5. HubSpot: Best Mainstream CRM for Larger Teams
HubSpot offers free CRM tools and polished, well-supported sales and marketing software with a huge integration ecosystem. Paid plans are priced per seat and by contacts, and its Professional marketing tier is far more expensive than GoHighLevel. It suits mid-size and larger companies more than agencies. See GoHighLevel vs HubSpot.
6. Keap: CRM and Sales Automation for Small Businesses
Keap, formerly Infusionsoft, offers CRM, email and sales automation for small businesses. Its pricing page lists plans starting at $299 a month billed yearly ($2,988 a year), with two user licenses and extra users at $39 a month each, and a $299 early termination fee on annual contracts cancelled early. Texting is available through paid tiers. For most small businesses, GoHighLevel offers more for a lower starting price.
How to Choose
| If You Need… | Consider |
|---|---|
| Client accounts, texting and a CRM in one | GoHighLevel |
| Funnels to sell digital products | ClickFunnels |
| The lowest cost to start | Systeme.io |
| Courses and memberships as a solo creator | Kartra |
| A mainstream CRM for a bigger team | HubSpot |
Agencies should also read our guide to the best CRMs for marketing agencies.
Frequently Asked Questions
What Is the Best Alternative to GoHighLevel?
It depends on your goal: ClickFunnels for product funnels, Systeme.io for a free start, HubSpot for a mainstream CRM.
Is There a Cheaper Alternative to GoHighLevel?
Systeme.io has a free plan and paid plans from $17 a month, and Kartra starts at $59, but neither includes texting or client accounts.
Is There a Free Alternative to GoHighLevel?
Systeme.io and HubSpot both offer free plans with more limited features.
Which Alternative Is Best for Agencies?
None match GoHighLevel's sub-accounts, snapshots and white labeling, which is why it remains our top pick for agencies.
Start With Our #1 Pick
For agencies and lead-driven businesses, GoHighLevel remains our top choice. Try it free for 14 days.