Empire Flippers Review (2026): Is the Curated Marketplace Worth Its Fees?
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Empire Flippers in One Minute
Empire Flippers is a curated marketplace for buying and selling established online businesses: content sites, Amazon FBA brands, ecommerce stores, SaaS and service businesses. Unlike open marketplaces, it vets every listing, hides site URLs from the public and handles negotiations and migration.
Sellers pay a success fee only when the business sells. To list, a business needs at least $24,000 a year in net profit and a 12-month track record, according to its sell page.
| Marketplace | Empire Flippers |
|---|---|
| Type | Curated, vetted online business broker |
| Seller minimum | $24,000/year net profit and 12 months of history |
| Seller fee | $10,000 up to $66,666 sale price; 15% up to $700,000; lower above |
| Pricing method | 12 months' net profit x about 1.7 to 5+ |
| Exclusivity | 2 months |
| Track record | More than a thousand online businesses sold (per its site) |
Seller Fees
| Sale Price | Commission |
|---|---|
| $0 to $66,666 | $10,000 flat |
| $66,666 to $700,000 | 15% of the sale price |
| $700,000 to $5 million | 8% on the amount above $700,000 |
| Above $5 million | 2.5% on the amount above $5 million |
How Listings Are Priced
Empire Flippers typically multiplies the last 12 months of net profit by a multiple of about 1.7x to 5x or more, depending on the business's age, trends, risk and how much work it takes to run.
Seller Requirements
- At least $24,000 a year in net profit.
- At least 12 months of revenue history.
- Ad and affiliate sites on the same domain for the past 12 months.
- Service businesses earning from multiple clients.
- No adult, gambling, payday loans or dubious health claims.
For Buyers
- Browse public listings without URLs.
- Make a refundable deposit to unlock details (reported).
- Review verified financials and traffic.
- Make an offer; Empire Flippers negotiates.
- Funds go to escrow and the business is migrated.
Buyers should still check traffic in Google Analytics and Search Console, revenue records and the risk of algorithm updates. Read our guide to digital real estate.
Empire Flippers vs Flippa
Empire Flippers suits larger, vetted businesses and hands-off selling. Smaller sites under $24,000 a year in profit, starter sites and apps are listed on open marketplaces such as Flippa, which is free for buyers to join. Read our Flippa review.
| Empire Flippers | Flippa | |
|---|---|---|
| Listings | Vetted, curated | Open marketplace |
| Minimum size | $24,000/year net profit | None |
| Buyer cost to join | Deposit to unlock (reported) | Free |
| Best for | Larger, proven businesses | Small to mid-size sites and starters |
Is Empire Flippers Legit?
Yes, it's a well-known broker that publishes its fees and requirements. Its fees are high for small deals, so it's best for larger businesses.
Pros and Cons
What Stands Out
- Vetted listings
- Handles negotiation and migration
- Hidden URLs protect sellers
- Published fee schedule
What to Weigh Up
- $10,000 minimum fee on small sales
- $24,000 profit minimum to sell
- 15% fee on most deals
- Not for starter sites
Frequently Asked Questions
How Much Does Empire Flippers Charge Sellers?
$10,000 on sales up to $66,666, then 15% up to $700,000, with lower rates above.
What's the Minimum to Sell?
$24,000 a year in net profit and 12 months of history.
How Are Businesses Valued?
About 1.7x to 5x+ the last 12 months' net profit.
Is Flippa Better for Small Sites?
Usually, since it has no profit minimum.
Our Verdict on Empire Flippers
A strong option for selling or buying larger, proven businesses. Smaller deals fit open marketplaces better.
Browse Websites for Sale on Flippa
Free to join as a buyer.