Brez Scales, also known as Bergen Resnik, is a 21-year-old entrepreneur who teaches something called freelance brand scaling through his Elite Round Table program. Freelance brand scaling is essentially running paid social media ads for e-commerce brands and taking a percentage of their sales, which is a rebranded version of the Social Media Marketing Agency (SMMA) model that became popular years ago. His programs range from $47 bootcamps to his flagship $4,800 Elite Round Table mentorship, and he’s built a massive following through lifestyle content showing supercars, private jets, and luxury apartments.
The big question is whether his business model actually works in 2026, or if you’re paying thousands for outdated strategies in an oversaturated market. This review breaks down what Bergen Resnik actually teaches, what’s inside the Elite Round Table program, and whether his freelance brand scaling approach can help you land high-paying clients when thousands of other people have learned the exact same system.
You’ll learn about the real pricing of his programs, what students are saying about their results, how the client acquisition process works, and whether the income claims match up with what beginners can realistically expect. By the end, you’ll know if Brez Scales is worth your time and money, or if there are better alternatives that don’t require a $4,800 investment.
Unpacking the Freelance Brand Scaling Model
Freelance brand scaling is essentially running paid ads for e-commerce brands and taking a percentage of sales instead of charging flat monthly fees. The model rebrands traditional social media marketing agency work with new positioning that focuses on becoming a growth partner rather than just another service provider.
How Freelance Brand Scaling Works
You start by reaching out to e-commerce brands that sell physical products online. Instead of pitching yourself as a freelancer who charges $2,000 per month, you position yourself as a growth partner who only gets paid when the brand makes money.
The core service is running paid social media ads on platforms like TikTok, Meta (Facebook and Instagram), and Google. You create ad campaigns, test different audiences and creatives, and optimize for conversions. When sales come in, you take 10-20% of the revenue or profit depending on your agreement.
This model sounds appealing because it removes the risk for brands. They don’t pay you anything upfront. But here’s the catch: brands with serious budgets want to see your portfolio first. They need proof you’ve spent millions in ad dollars and generated results before they hand over their marketing budget.
The work itself involves media buying (managing ad accounts and budgets), creative strategy (writing ad copy and designing visuals), analytics and reporting (tracking ROAS and conversion rates), and client communication through regular check-ins and strategy calls.
Comparison With SMMA and Traditional Agencies
Freelance brand scaling is just SMMA (Social Media Marketing Agency) with a new name. The core service is identical: running paid ads for clients. Brez Scales renamed it to differentiate his personal brand from the thousands of other SMMA courses sold since 2018.
Traditional marketing agencies charge retainers of $3,000 to $10,000 per month regardless of results. They offer multiple services like SEO, email marketing, web design, and content creation. They hire teams and operate with overhead costs.
SMMA simplified this model by focusing only on social media advertising. It became popular because you could start solo without employees or office space. The problem is that by 2026, the market is oversaturated with people who learned from the same courses.
Freelance brand scaling tries to solve the pricing objection by using revenue share instead of retainers. But this creates a new problem: you need even stronger case studies to convince brands you’re worth 15% of their sales. A brand making $50,000 per month would pay you $7,500, which is higher than most retainers, so they want serious proof you can deliver.
| Model | Payment Structure | Services Offered | Competition Level |
|---|---|---|---|
| Traditional Agency | Monthly retainer | Full-service marketing | Medium |
| SMMA | Monthly retainer | Social media ads only | Very high |
| Freelance Brand Scaling | Revenue share | Social media ads only | Very high |
Choosing the Right Niche and Offer
Brez Scales teaches you to focus on e-commerce brands in specific niches like clothing, supplements, or beauty products. The idea is that specializing makes you more credible than someone who says they work with “any business.”
Picking a niche helps with three things: your outreach becomes more targeted because you understand the specific problems these brands face, your case studies become more relevant when you show results in the exact industry, and your content marketing attracts the right audience when you talk about niche-specific challenges.
The most common niches in this model are fashion and apparel brands (t-shirts, streetwear, accessories), health and wellness products (supplements, fitness gear, skincare), and beauty and cosmetics (makeup, haircare, personal care items). These niches work well because they have high volume potential and rely heavily on social media advertising.
Your offer structure matters more than your niche. Most beginners start with a hybrid model where you charge a small base fee ($500 to $1,000) plus 10-15% of sales. This covers your time while still giving the brand upside if you perform well. Pure revenue share sounds great in theory but makes it hard to pay bills while you’re testing and optimizing campaigns.
What’s Included in the Elite Round Table Program
The Elite Round Table offers a complete training system with live coaching, course materials, and community access. The program costs $4,800 and includes five weekly coaching calls, curriculum focused on freelance brand scaling, and access to guest mentors.
Program Curriculum and Structure
The Elite Round Table bundles everything Brez Scales learned about brand scaling into one program. You get access to training on client acquisition, sales calls, content strategy, and paid advertising. The curriculum teaches what Brez calls the “Freelance Brand Scaling” model, which helps you grow brands through social media marketing.
The program uses a 3-stage funnel approach combined with lifestyle marketing methods. You’ll learn how to run paid ads and scale freelance businesses into full agencies. Keep in mind that this system doesn’t work for every niche, and you need to understand the high costs and risks of running ads before you start.
Pricing and Membership Options
The Elite Round Table costs $4,800 as a one-time payment. You can purchase access through Whop, where the program is hosted. This price point makes it a serious financial commitment compared to other online courses.
The program shows a rating of 4.68 on Whop, but only 1 out of 5 on Trustpilot. This gap in ratings is something you should consider before investing. The price includes all course materials, live coaching calls, and community access without additional monthly fees.
Coaching, Community, and Guest Mentors
You get five live coaching calls per week where you can receive direct feedback on your business challenges. These calls let you ask questions and get help with problems as they come up. The coaching format focuses on helping you implement what you learn in real time.
The program includes access to a community of other members working on similar goals. Guest mentors also appear to share their expertise and insights. However, details about specific guest mentors and their backgrounds aren’t widely publicized.
Bootcamp and Mentorship Program Breakdown
The Brand Scaling Bootcamp serves as the foundation of the mentorship program. You work through the training materials while attending the live coaching sessions throughout the week. The structure aims to guide beginners who are new to paid advertising and social media marketing.
Bergen Resnick designed the programs to be easy to understand for people just starting out. The mentorship approach combines video lessons with direct support from coaching calls. You’re expected to take action on the information provided and implement strategies as you learn them. Your results will depend on factors like your background, how much time you invest, and your ability to follow through on the program’s teachings.
Client Acquisition and High-Ticket Sales Strategies
Brez teaches a direct outreach approach focused on closing clients through Instagram and email without traditional sales calls. The system relies on building personal brand content first, then using scripted DM sequences to book discovery calls where you pitch performance-based partnerships instead of flat retainers.
Outreach Methods and DM-to-Close Script
The core outreach method is cold DMs on Instagram and X (formerly Twitter). You identify e-commerce brands in your target niche, follow them, engage with their content for a few days, then send a personalized message offering to run their paid ads for a percentage of sales instead of upfront payment.
Brez provides a DM-to-close script that follows a specific pattern. You start with a compliment about their brand, mention a specific product or post, then pivot to how you help similar brands scale with paid ads. The key is positioning yourself as a “growth partner” rather than another freelancer asking for money.
Cold email is the secondary outreach method. You scrape emails from brand websites and send sequences offering free ad audits or performance partnerships. The emails use similar positioning to the DM script but include more credibility markers like case studies and testimonials.
The biggest challenge with this approach is that you need portfolio examples and testimonials before brands will trust you. Brez suggests offering free work initially or partnering with friends who run small brands, but this creates a catch-22 for complete beginners.
High-Ticket Client Acquisition Tactics
High-ticket client acquisition means landing clients who pay $3,000 to $10,000+ per month or agree to revenue share deals worth similar amounts. Brez focuses on positioning yourself as expensive because it filters out cheap clients and attracts brands with actual advertising budgets.
The main tactic is the “qualification call” where you ask detailed questions about their current revenue, ad spend, and goals before pitching your services. This makes you seem selective and builds perceived value. You’re supposed to reject brands that don’t meet your criteria, which makes the ones who do qualify more eager to work with you.
Brez emphasizes personal branding on social media as a requirement for high-ticket deals. Brands research you before responding to outreach. If your Instagram shows lifestyle content, testimonials, and authority-building posts, you’re more likely to close deals. Without this social proof, cold outreach has extremely low conversion rates.
The reality is that in 2026, thousands of people are using these exact scripts and tactics. Competition for high-ticket clients is intense, and brands receive dozens of similar pitches weekly.
Content Calendar System and Automation
The content calendar system is a 30-day rotating schedule of post types designed to build authority and attract inbound leads. Brez recommends posting daily on Instagram and X with a mix of educational content, lifestyle posts, client results, and engagement bait.
The calendar includes testimonials and case study posts at least twice per week. These are your most important content pieces because they provide social proof that your service actually works. Screenshots of client dashboards, revenue increases, and video testimonials perform best.
Automation tools like ManyChat and automated DM sequences help scale outreach without manually messaging hundreds of people. You set up trigger-based messages that fire when someone comments on your posts or follows your account. The automation delivers your pitch or books calls while you focus on content creation and client delivery.
The system works better for people who already have an audience. If you’re starting from zero followers, you’ll spend months building your personal brand before the content calendar generates meaningful results.
Scaling with Paid Ads and Social Media Tactics
Brez Scales teaches students to run paid ads on platforms like Facebook, TikTok, and Meta while building a personal brand through lifestyle content and social proof. His approach combines technical ad skills with content strategies that attract clients and demonstrate results.
Facebook Ads and Paid Traffic Approaches
The core of Brez’s method focuses on running paid social media ads for e-commerce brands. You learn to manage campaigns on Facebook Ads, TikTok, and Google rather than charging flat fees for your work.
Instead, you take a percentage of the profits your ads generate. This performance-based model means your income depends on how well the ads perform.
The training covers basic ad setup, audience targeting, and budget management. You also learn to test different ad creatives and adjust campaigns based on results. This approach works best if you already understand how paid traffic operates or are willing to spend time learning the technical side.
Lifestyle Content and Personal Branding
Brez built his business by sharing his life and work online. You’re encouraged to create content that shows your daily routine, client wins, and the lifestyle your business provides.
This personal branding strategy helps attract potential clients who want similar results. You post videos and images that mix business updates with personal moments.
The goal is to make people feel connected to you as a person, not just a service provider. Your personal brand becomes a marketing tool that sets you apart from other freelancers offering the same services.
Leveraging Social Proof and Case Studies
Success stories and case studies play a major role in the Brez Scales system. You document client results and share them as proof your methods work.
These results help you land new clients without traditional cold outreach. You create content around specific wins, like revenue increases or successful ad campaigns.
Client testimonials and before-and-after metrics build trust with prospects. The more social proof you gather, the easier it becomes to charge higher rates or percentages for your services.
Income Claims, Disclaimers, and Realistic Expectations
Brez Scales includes an income disclaimer on his website that clearly states the results shown are not typical and there’s no guarantee you’ll make money. The program highlights specific success stories, but these represent exceptional cases rather than what most people can expect.
Understanding Potential Results and Typical Earnings
The Elite Round Table program shows testimonials and income examples from select students. However, the official income disclaimer states these results are not typical for the average user. Your success depends on several personal factors that vary from person to person.
The program doesn’t provide data on what typical earnings look like for most students. Success stories like making $10,000 per month are exceptional results. Most people who take the course won’t achieve these numbers.
Your background, experience, and education all play a role in your results. The amount of time and effort you put into the program matters too. Your ability to take action on what you learn will directly impact your outcomes.
Income Statements and Market Conditions
The income statements and examples on Brez Scales’ website are meant to show what’s possible, not what you should expect. Each person’s success depends on factors outside the program’s control. Market conditions in your specific industry will affect your results.
Your commitment and willingness to follow the program make a big difference. The strategies taught might work differently depending on when and where you use them. Industry-specific circumstances can change how effective the methods are for your situation.
The time you invest in implementing what you learn matters more than just taking the course. Some reviews suggest Brez makes most of his money from selling the program itself rather than actively running a brand scaling business.
No Guarantee of Income and Forward-Looking Statements
Brez Scales does not guarantee or imply you’ll generate any specific income amount from buying or joining The Elite Round Table. Any forward-looking statements about potential earnings are simply forecasts, not promises. Results may vary significantly from person to person.
You are solely responsible for your own results when you purchase this program. The company states it’s not responsible for your success or failure in using the teachings. There’s no guarantee of income at all, even if you follow everything exactly as taught.
The disclaimer makes it clear that success is not typical for most users. Expected results should be set at zero income until you put in the work and see what happens in your specific situation.
Pros, Cons, and Success Stories
Brez Scales has attracted students with varied results, from quick client wins to struggles with execution. The program focuses on paid ads and freelance brand scaling, which works well for some but has clear limitations for others.
Who Gets Results With Brez Scales
You’ll likely see results with Brez Scales if you’re comfortable taking fast action and can handle rejection. The program works best for people who already understand basic marketing concepts or have some sales experience.
Students who succeed tend to be aggressive with outreach and willing to learn paid advertising quickly. You need to be okay with testing ads and potentially losing money while you learn. The freelance brand scaling model requires you to position yourself confidently, even as a beginner.
If you prefer organic traffic methods or don’t like using “lifestyle marketing” tactics, this program won’t fit your style. You also need capital to test paid ads for clients. Bergen’s approach targets ecommerce and online course niches specifically, so it won’t work well if you want to serve local service businesses like plumbers or dentists.
Testimonials and Community Wins
Logan’s story stands out as one of the most documented success cases. He landed 4 clients in his first week after joining the program and applying the outreach strategies immediately. He credits the community support and not overthinking the process.
The Elite Round Table (ERT) has a 4.68/5 rating on Whop, with students praising the program structure and community help. Many say the daily coaching calls and “hot-seat” feedback sessions helped them avoid beginner mistakes. Several students report that the DM-to-close method worked for getting their first clients.
Bergen himself claims to make $400k/month at age 20 using his methods. However, these high earnings come from selling courses and content creation, not just freelance brand scaling. The community features guest mentors who share their own success stories during live calls.
Limitations and Common Critiques
The program has a 1/5 rating on Trustpilot, with several complaints about execution issues. Some students couldn’t access training materials beyond the support chat. Others say the video quality is poor and makes learning difficult.
Online discussions include accusations of fake success stories and pyramid scheme tactics. Some Reddit threads show suspected fake accounts defending Bergen with no other post history. Critics point out that his main income comes from selling courses, not from running ads for clients.
The paid ads-only approach leaves you vulnerable to platform changes and ad fatigue. You’ll need constant monitoring and optimization, which can take 2 to 15 hours per week per client. The high-risk nature means you could burn through your budget quickly with poor targeting or creative choices.
Frequently Asked Questions
People have questions about whether this program delivers results, how the setup process works, and if the investment holds up over time. The details about tracking capabilities, compatibility issues, durability concerns, and power requirements matter when you’re deciding if this is right for you.
How accurate are these scales for everyday weigh-ins and tracking small changes?
Brez Scales’ freelance brand scaling model doesn’t track your progress with built-in metrics or dashboards. You’re responsible for monitoring your own client results, revenue numbers, and business growth through spreadsheets or whatever tools you choose to use yourself.
The program teaches you to track ad spend and ROAS (return on ad spend) for your clients. But there’s no proprietary software or tracking system included with the Elite Round Table or other programs.
You’ll need to use standard tools like Facebook Ads Manager, Google Analytics, or TikTok Ads Manager to measure campaign performance. These are the same free tools everyone else in the industry uses.
Are they easy to set up and connect to a phone app or Bluetooth device?
The Elite Round Table runs through Whop’s platform. You get access after payment through a login on their website or mobile app.
Setup takes about five minutes once your payment processes. You’ll receive login credentials via email and can access the training modules, community chat, and live call schedule right away.
Some students report technical issues getting past the initial support chat screen. A few Whop reviews mention they couldn’t access the actual course content and only saw the support interface when they logged in.
Which measurements do they track besides weight, and how reliable are those metrics?
The programs focus on teaching you client acquisition, paid advertising skills, and personal branding. There are no built-in performance metrics or tracking beyond what you create yourself.
Brez talks about measuring monthly recurring revenue and profit share percentages in his content. But these are concepts you’ll track manually based on your client agreements.
The Elite Round Table does include daily Q&A calls six days per week. You can use these sessions to report your progress and get feedback from Brez’s team.
How well do they work on different floor types like tile, hardwood, or carpet?
The freelance brand scaling model works across different social media platforms like TikTok, Meta (Facebook and Instagram), and Google. Brez primarily teaches Meta and TikTok advertising since those are where he has the most experience.
The approach heavily emphasizes Instagram and X (formerly Twitter) for personal branding. Several reviews mention this becomes limiting if you’re trying to reach clients in industries where those platforms aren’t popular.
B2B clients often prefer LinkedIn outreach, which isn’t covered much in the training. You might struggle to apply Brez’s methods if you’re targeting corporate clients instead of e-commerce brands.
What’s the battery life like, and do they recharge or use replaceable batteries?
The Elite Round Table requires ongoing engagement to get value. You need to show up for daily calls, participate in the community, and actively implement what you’re learning.
The program doesn’t have an expiration date once you buy it. Your access continues as long as Brez keeps running ERT, though there’s no guarantee about how long that will be.
Most students report needing three to six months of consistent work before seeing their first client results. This timeline assumes you’re already comfortable with social media platforms and have some sales experience.
Is the build quality sturdy enough for long-term use and heavier weight ranges?
The Elite Round Table has a 4.7 out of 5 rating on Whop based on over 1,480 reviews. But it only scores 3.2 out of 5 on Trustpilot with far fewer reviews.
The content quality gets mixed feedback. Some students say the training videos have poor production value and the information feels generic compared to free YouTube content about SMMA.
The main value seems to come from the community and daily calls rather than the course modules themselves. If you’re someone who needs structured curriculum and high-quality video lessons, you might feel disappointed by what you get for $4,800.