BotBuilders Review (2026): Can the Ultimate AI System Launch a Chatbot Business?

BotBuilders in One Minute

BotBuilders is a chatbot automation company in Phoenix, Arizona, founded in 2018 by Matt Leitz, who earlier sold Facebook Messenger and ManyChat training. Its main program, the Ultimate AI System, teaches people to build AI chatbots for lead generation, sales and support, and to sell them to businesses. The program price isn't listed publicly.

What's Included

• Recorded AI and chatbot training.
• A one-on-one onboarding session.
• Live office hours on Zoom several times a week.
• Templates for common chatbot uses.
• Live events for members.

Who Is Matt Leitz?

Leitz built a following teaching Facebook Messenger marketing and ManyChat automation before founding BotBuilders. The company has a small team and has been estimated at a few million dollars a year in revenue. He appears on podcasts discussing chatbot lead generation.

What a Chatbot Business Charges

Chatbot builders often charge a setup fee plus a monthly fee for hosting, updates and support. Prices vary widely by niche and complexity. Start with a fair pilot price for your first client and raise it as you prove results such as booked appointments.

Member Feedback

Member reviews generally praise supportive staff and approachable training, while complaints focus on setup complexity, tool costs and late refund requests.

Extra Costs: ManyChat and Tools

The training relies on ManyChat and other tools, which cost extra; members have noted ManyChat price increases. Budget for software on top of the program, and for each client's account.

Is "No Coding" True?

BotBuilders says no programming is needed, and many beginners agree the training is approachable. Some members still found setup harder than expected, with several logins and integrations to connect. Expect a learning curve.

Selling Chatbots to Businesses

The real business is finding clients, such as local service firms, and showing them a bot that books appointments or answers questions. That means outreach, demos and support. AI tools are getting easier to use, which helps you build but also increases competition.

Good First Niches

• Dentists and clinics that need appointment booking.
• Home services such as roofers and plumbers.
• Real estate agents capturing leads after hours.

Refunds

Members report refund requests made months after purchase being declined. Ask for the refund window in writing before you pay. The FTC's guide to business coaching scams is worth reading first.

Before You Join

1. Get the full price and refund terms in writing.
2. Price ManyChat and other tools.
3. Build one demo bot in your first week.
4. Pick a niche such as dentists or roofers.
5. Track outreach and replies weekly.

Alternatives to Consider

Many AI agencies also run client CRM and automations on GoHighLevel, which includes chat and booking tools.

Is BotBuilders Legit?

It's a real company with an established founder and responsive support. Price isn't public, tools cost extra, and success depends on selling.

Pros and Cons

Who It Suits

Beginners who want to sell chatbot services to local businesses.

Our #1 Recommendation for Making Money Online in 2026

If Ultimate AI System isn't the right fit for you, here's what we suggest instead.

After comparing hundreds of programs over the years, we know what works and what doesn't. In fact, most of the business opportunities are either instant cash grab schemes or scams or they require experience. However, this beginner-friendly system stood out and is our #1 recommendation for 2026.

Other Reviews Readers Compare

• The 1% in AI review.
• Stone Scaling review.
• GoHighLevel review.

Frequently Asked Questions

Our Verdict on Ultimate AI System

A credible chatbot training company. Price the tools and plan your sales outreach.