Mike Costigan is a real estate coach and mentor who built his reputation as a top-performing agent before teaching others his methods. Through his Millionaire Agent Academy, he offers training programs focused on getting seller listings without cold calling or traditional prospecting. His approach centers on the “come list me” strategy, which positions agents as local experts who attract motivated sellers.
Mike Costigan’s programs teach real estate agents how to generate seller leads through paid advertising, content marketing, and automated systems rather than door knocking or cold calls. He’s known for his direct marketing style and claims to have listed over 100 homes in a single month using his techniques. His training includes programs like Agent 1%, Uncensored REO Secrets, and a monthly newsletter called Agent on Fire Blaze.
You might be wondering if his coaching is worth the investment and whether his strategies actually work for agents at different experience levels. This review breaks down who Mike Costigan is, what he teaches, how his programs work, and what results students are getting. You’ll also find information about costs, support options, and important factors to consider before signing up.
Who Is Mike Costigan?
Mike Costigan is the founder and CEO of Millionaire Agent Academy and creator of the “Come List Me Calls” system for real estate agents. He earned recognition as the Best Real Estate Agent Coach in the U.S. for 2025 and built his reputation on teaching agents to get listings without traditional cold calling or door knocking.
Background and Career Achievements
Mike Costigan established himself as a real estate agent coach through his direct-response marketing approach. He created the Millionaire Agent Academy, which offers training programs like Agent 1% and Agent on Fire.
His “Come List Me Calls” system represents a shift in how agents generate leads. Instead of chasing potential clients, the system helps agents attract sellers who contact them first. This approach removes the need for aggressive prospecting methods that often lead to burnout.
Costigan describes himself as the “Anti-Typical Agent” and focuses on what he calls “zero BS” marketing strategies. His Agent On Fire newsletter provides real estate professionals with practical tactics for getting listings. The programs he developed teach agents to use marketing techniques that bring motivated sellers to them rather than requiring constant outreach.
His training emphasizes creating systems that work consistently. Agents who use his methods report receiving calls from sellers who are already interested in working with them before the first conversation happens.
Media Recognition and Industry Awards
Best of Best Reviews named Mike Costigan the Best Real Estate Agent Coach in the U.S. for 2025. The award recognized his impact on transforming how real estate professionals build their businesses.
Industry publications describe him as the nation’s foremost expert in direct-response marketing for traditional real estate. His teaching style has earned attention for being edgy and revolutionary compared to conventional real estate coaching.
Customer reviews show a 4-star rating based on feedback from 87 people who have used his programs. His approach to real estate coaching continues to gain recognition as agents look for alternatives to traditional lead generation methods that require significant time and effort.
Overview of Millionaire Agent Academy
Millionaire Agent Academy is a real estate training platform that Mike Costigan founded in 2010 to help agents generate seller leads and build authority in their markets. The academy focuses on the “Come List Me” approach, which positions agents as listing experts rather than traditional salespeople who chase leads.
Program Structure and Offerings
The academy offers three main programs that serve different needs and experience levels. Agent 1% is the flagship coaching program that teaches you the “Come List Me” strategy through weekly group coaching calls and direct access to Mike via a private Slack channel. You get done-for-you marketing templates, a 24/7 AI assistant to handle inquiries, and personalized ad reviews from Mike seven days a week.
Uncensored REO Secrets 4.0 costs $297 and provides a 30-day mentorship on securing Real Estate Owned property listings. This program includes video training, weekly coaching calls, and access to the REO Blackbook resource library.
Agent on Fire Blaze is a monthly newsletter subscription priced at $68 that delivers physical mail with lead generation strategies and marketing tips. You also receive the Agent on Fire Vortex manifesto and can email Mike directly for consultation.
Target Audience and Agent Transformation
The programs target real estate agents who want to stop cold calling and door knocking while building a lifestyle-driven business. Agent 1% works best for agents who focus on listings rather than commercial or buyer-only transactions. The training emphasizes coaching and accountability through twice-weekly group calls and community support.
Students report significant results when they apply the strategies consistently. Tim closed $7 million in listings within three months of joining Agent 1%. Cheryl started closing one deal daily within two weeks of implementing the marketing methods. Rick Wilson added new skills in sales psychology and marketing automation after 18 years as an REO agent.
The academy’s focus on long-term growth means you need patience while building your reputation as a market authority. The approach requires investment in paid advertising and automation tools to generate passive leads over time.
Signature Lead Generation Strategies
Mike Costigan’s lead generation approach centers on becoming a listing authority that sellers seek out rather than chasing prospects. His methods focus on creating systems that bring motivated home sellers directly to you through strategic positioning and targeted marketing.
The Come List Me Approach
The “come list me” strategy flips traditional real estate prospecting on its head. Instead of cold calling or door knocking, you build systems that make sellers want to work with you. Mike developed this method after becoming the #1 agent at the world’s largest RE/MAX office.
The system works through four main steps. First, you establish yourself as the listing expert in your area through content and social proof like testimonials and sold listings. Second, you create lead magnets such as home value reports or seller guides that provide real value to potential clients. Third, you use targeted ads on Facebook and Google plus SEO to reach your ideal sellers. Fourth, you add urgency through limited-time offers that motivate sellers to act now instead of waiting.
Mike has used this strategy to list over 100 homes in a single month multiple times. The key difference is that these are inbound leads from sellers who already see you as the expert.
Positioning for Market Authority
Your positioning determines whether sellers view you as just another agent or as the go-to listing expert. Mike teaches agents to use specific content and marketing to build this authority status in their local market.
You need to showcase your expertise through multiple channels. This includes sharing case studies of homes you’ve sold, creating educational content about the selling process, and highlighting your market knowledge. Social proof plays a big role here. Client testimonials, recent sales data, and awards help establish credibility.
The goal is to make your name synonymous with listings in your area. When homeowners think about selling, they should think of you first. This takes consistent effort across your marketing materials, ads, and community presence.
Building Inbound Listing Demand
Creating demand means setting up systems that generate listing inquiries without you actively prospecting. Mike’s approach uses both paid advertising and automation to build this inbound flow.
Key demand-building tactics:
- Paid ads – Facebook and Google ads targeting homeowners who show selling intent
- Direct mail – Postcards and letters to specific neighborhoods with your positioning message
- Lead magnets – Free reports or guides that capture seller contact information
- AI automation – Systems that answer questions and book appointments automatically
The Agent 1% program includes done-for-you templates for these tactics. You get pre-built landing pages, ad copy, and direct mail pieces. Mike also provides an AI assistant that handles initial seller inquiries and schedules listing appointments on your calendar.
This system requires upfront investment in ads and automation tools. However, students report getting consistent listing leads once the system is running. The automation handles much of the follow-up work, freeing you to focus on closing deals.
Key Programs and Resources
Mike Costigan offers several training programs designed to help real estate agents build their listing business through different approaches. The Agent 1% Movement focuses on a systematic lead generation method, while Agent On Fire provides ongoing marketing education and the Agent On Fire Blaze newsletter delivers regular strategies.
Agent 1% Movement
The Agent 1% Movement is Mike Costigan’s flagship program that teaches his “Come List Me” lead generation system. This approach shifts away from traditional cold calling and door knocking methods. Instead, you learn to position yourself as a listing authority so sellers contact you first.
The program centers on attraction-based marketing rather than chasing leads. You’ll discover how to use Facebook ads, Google campaigns, and direct mail to generate seller inquiries. The system requires ongoing investment in paid advertising to maintain lead flow.
Agent 1% emphasizes creating marketing funnels and lead magnets on your website. The pricing for this program is not publicly disclosed, which makes it difficult to calculate your potential return on investment before signing up.
Agent On Fire and Blaze Newsletter
Agent On Fire represents Mike Costigan’s educational content focused on unconventional marketing tactics. The program includes the Agent On Fire Blaze newsletter, which delivers regular strategies and lessons to subscribers. You’ll find content about creating effective funnels, using psychological triggers like reciprocation, and improving client retention.
The Blaze newsletter features Mike’s direct writing style with practical examples from his experience. Topics range from website optimization to seller communication strategies. Subscribers get access to tactics like the “goodwill sneak attack” method for converting FSBOs and expired listings.
The content often references marketing psychology principles and includes step-by-step approaches you can implement immediately. Mike shares personal stories and comparisons to make marketing concepts easier to understand.
REO Rockstars and Uncensored REO Secrets
REO Rockstars and Uncensored REO Secrets focus specifically on bank-owned property listings. These programs teach you how to work with asset managers and secure REO listings from banks and financial institutions. Uncensored REO Secrets 4.0 is the most recent version of this training.
The REO programs provide different strategies than traditional residential listing approaches. You’ll learn how to communicate with asset management companies and position yourself to receive bank-owned property assignments. This niche requires understanding specific procedures and building relationships with asset managers rather than traditional homeowners.
Coaching Experience and Community Support
Mike Costigan’s programs provide structured coaching with direct access to his expertise and a network of fellow real estate agents. Students receive both personalized guidance and group support to help them implement listing strategies.
One-on-One Mentorship and Accountability
The Agent 1% program includes a private Slack channel where you get direct access to Mike Costigan and his team seven days a week. This setup lets you ask questions and receive personalized feedback on your specific business challenges.
Mike reviews your marketing campaigns throughout the week. You can submit your ads and get expert feedback to improve your results before spending more money on advertising.
The coaching and accountability structure keeps you on track with weekly check-ins. This real estate agent coach approach helps you stay focused on implementing strategies instead of getting stuck in planning mode. You receive guidance on adjusting your campaigns based on performance data.
Mastermind Groups and Peer Networking
Agent 1% members join a private mastermind community where you connect with other real estate agents using the same strategies. The group hosts live coaching calls twice per week that include training sessions and Q&A time.
These calls let you learn from other students’ questions and successes. You can share what’s working in your market and get ideas from agents in different areas.
The community format supports building a lifestyle-driven business by showing you how other agents balance lead generation with personal time. Members network and sometimes collaborate on deals or share vendor recommendations. This peer support adds value beyond what you learn directly from Mike’s training materials.
Success Stories and Agent Results
Mike Costigan’s programs have helped agents increase their listings and build more sustainable businesses. Real students report specific results from applying his strategies to attract sellers without traditional cold calling methods.
Top Performer Case Studies
Tim, a veteran real estate agent, closed over $7 million in sales before joining Agent 1%. After implementing Mike’s strategies, he secured 19 listings within three months with a total value exceeding $7 million. The coaching and accountability helped him scale his business faster than his previous methods.
Cheryl joined Agent 1% to improve her marketing approach. Within two weeks of starting the program, she closed one deal every day. She received consistent seller leads without spending more money on marketing. The system allowed her to work fewer hours while earning more income.
Rick Wilson worked as an REO agent for 18 years before signing up for Agent on Fire. He later joined Agent 1% to learn Mike Costigan’s methods. Rick discovered new approaches to selling and marketing that included psychological tactics for different seller types. He generated multiple leads using flyers and postcards from the program templates.
Examples of Long-Term Growth
The “come list me” strategy focuses on positioning you as the listing authority in your market. This approach builds long-term growth instead of relying on quick wins. You attract sellers who actively search for you rather than chasing cold leads.
Mike Costigan listed over 100 homes in a single month multiple times using this method. His students learn to create systems that generate leads consistently over time. The strategy requires you to establish your brand and build authority through content and social proof.
Students gain access to weekly coaching calls and direct support from Mike. This ongoing guidance helps you refine your approach as your business grows. The program includes automation tools and templates that save time as you scale your listings.
Pros, Cons, and Critical Considerations
Mike Costigan’s training programs offer unique advantages for real estate agents seeking seller leads, but they also come with financial requirements and learning curves that deserve careful thought.
Strengths of Mike Costigan’s Approach
Mike brings over 30 years of real estate experience to his teaching. He achieved RE/MAX Diamond Award status for earning $1 million in commissions within a year and ranks as the #1 agent at the largest RE/MAX office worldwide.
His “come list me” strategy focuses on attracting motivated sellers instead of chasing leads. This approach removes much of the rejection that comes with cold calling or door knocking.
Key benefits include:
- Direct access to Mike through private Slack channels and email consultation
- Done-for-you templates for ads, landing pages, postcards, and letters
- AI automation tools that handle inquiries and book appointments
- Weekly coaching calls with ad reviews and personalized feedback
- 60-day money-back guarantee on major programs
The programs have a 4.8 out of 5 rating on Trustpilot. Students report getting consistent listings within weeks of applying the strategies. The training covers automation, which helps you scale without working more hours.
Potential Challenges and Drawbacks
The biggest hurdle is cost. Agent 1% pricing isn’t listed publicly, which suggests a significant investment. Agent Fire Blaze costs $68 monthly, and Uncensored REO Secrets runs $297.
Additional expenses you’ll face:
- Paid advertising budgets for Facebook and Google Ads
- Direct mail campaigns for postcards and letters
- Marketing automation software
- Website hosting and landing page tools
New agents might struggle with these costs before seeing returns. Building authority in your market takes time, even with good training.
The strategy requires consistent effort over months. You need to create content, run ads, and follow up with leads. Some negative reviews mention refund issues and unexpected charges.
Mike claims you can avoid traditional prospecting methods entirely. However, his approach still requires active marketing through paid channels. You’re trading cold calls for ad spending, which carries its own risks if campaigns don’t convert.
Frequently Asked Questions
People have many questions about Mike Costigan’s real estate training programs, services, and career success. Here are answers to the most common questions about his coaching costs, client experiences, and professional background.
What do clients say about working with him as a real estate agent?
Client reviews show mixed feedback about Mike Costigan’s services. His Millionaire Agent Academy has been reviewed by 87 customers on Trustpilot, though specific ratings vary.
Many real estate agents who have taken his courses mention his focus on lead generation and listing strategies. You’ll find that most testimonials come from agents who attended his training programs rather than from home buyers or sellers who worked with him directly.
How much does his Agent on Fire program cost, and what’s included?
The Agent on Fire program pricing isn’t publicly listed on most websites. You typically need to contact his team directly or attend a webinar to get specific cost information.
The program focuses on helping real estate agents generate more listings and build their business. It includes training modules, scripts, and coaching on lead conversion strategies.
How can I find his current and past listings online?
You can search for Mike Costigan’s listings through major real estate platforms like Zillow, Realtor.com, or Redfin. Your best option is to look up his brokerage affiliation and search under that company’s listings.
Most agents’ past sales history appears on their profile pages on these real estate websites. You can also check your local MLS if you have access through a real estate professional.
What does his “Come List Me” call service cost, and how does it work?
The “Come List Me” service is part of Mike Costigan’s training system for real estate agents. It teaches you how to handle incoming calls from potential sellers who want to list their homes.
Pricing details for this specific service aren’t publicly available. You’ll need to reach out to his team or sign up for one of his programs to learn the exact costs and implementation details.
What is his estimated net worth, and how was it built?
Mike Costigan’s exact net worth isn’t publicly disclosed. His wealth comes from his real estate sales career and his coaching business for real estate agents.
He built his income through listing homes and training other agents through programs like the Millionaire Agent Academy. His business model combines direct real estate work with educational products and coaching services.
What is his book about, and is it worth reading for agents?
Mike Costigan has created educational content focused on real estate success strategies. His materials typically cover topics like lead generation, listing presentations, and building a high-producing real estate business.
Whether his book is worth reading depends on your experience level and goals. New agents often find value in his step-by-step approaches to getting listings. More experienced agents might benefit from his scaling strategies if they want to grow their teams.