The Income Formula is a digital training program created by Eric Hammer that teaches a method called “reverse launch jacking” for making money online. This system claims to help beginners earn significant income within just a few days by taking advantage of product launches in a different way than traditional launch jacking methods. We decided to take a close look at this program to see if it really delivers on its promises.
The Income Formula teaches users how to create content around upcoming product launches, but instead of promoting the products directly, it focuses on capturing traffic from people searching for reviews and information about these launches. The course has been available for some time now and positions itself as an evergreen method that works regardless of when you start. Many people wonder if this approach actually works or if it’s just another overhyped training course.
We put together this The Income Formula review to give you an honest look at what’s inside The Income Formula, how the system works, and whether it’s worth your time and money. We’ll walk through the training content, examine the income claims, and compare it to other similar programs so you can make an informed decision.
What Is The Income Formula?
The Income Formula is an online training program created by Eric Hammer that teaches people how to make money online through affiliate marketing. The course focuses on helping beginners build an income by promoting other companies’ products and earning commissions.
Eric Hammer designed this program as a step-by-step system. It shows us how to find profitable products to promote and how to get people to buy them through our recommendations.
The main components we find in The Income Formula include:
- Training on affiliate marketing basics
- Strategies for choosing the right products to promote
- Methods for driving traffic to affiliate offers
- Techniques for converting visitors into buyers
The program is similar to what’s taught at Commission Academy and other affiliate marketing courses. However, The Income Formula has its own approach and specific methods that Eric Hammer developed based on his experience.
We should know that affiliate marketing works by earning a percentage of each sale we help generate. When someone clicks our special tracking link and buys a product, we receive a commission. The Income Formula teaches us how to set up this process and scale it over time.
The course targets people who want to create an online income stream without creating their own products. Instead of developing our own items to sell, we promote existing products that companies already offer.
How The Income Formula Works
The Income Formula centers on a strategy called reverse launch jacking, which flips traditional affiliate marketing on its head. We’ll break down exactly how this method generates online income and what you’ll learn from the program.
Launch Jacking In Reverse Explained
Traditional launch jacking involves promoting products right when they launch to catch the initial buzz. Reverse launch jacking does the opposite by targeting products after their launch period ends.
This approach focuses on established products that already have proven sales records. We’re looking at products that survived past the initial hype and built real customer bases.
The method works because these products have active buyer demand but less competition from other affiliates. Most marketers chase new launches, leaving established products wide open for promotion. This gives us better chances to rank our content and make consistent sales without fighting crowds of other promoters.
Step-by-Step Breakdown
The program teaches us to identify profitable products that launched months or years ago. We start by researching product niches with steady search volume and buyer interest.
Next, we create review content around these established products. This includes videos, blog posts, or other content that helps buyers make informed decisions.
We then optimize our content to rank in search engines and get in front of people actively searching for product information. The focus stays on products with ongoing demand rather than fleeting trends. This creates more stable income streams since we’re not dependent on launch dates or limited-time promotions.
Types of Income Streams Taught
The Income Formula primarily focuses on affiliate marketing as the main revenue source. We earn commissions by promoting digital products through platforms like ClickBank and JVZoo.
The program covers creating review content that converts browsers into buyers. This includes written reviews, video reviews, and comparison content.
We also learn to build multiple income streams by promoting various products in the same niche. Instead of relying on one product, we diversify across several complementary offers. This spreads risk and increases our total earning potential from each piece of content we create.
Inside The Members Area
When we first logged into The Income Formula members area, we found over 11 video training modules waiting for us. The back office tour shows everything organized in a simple layout that makes it easy to find what we need.
The main training videos walk us through the reverse launch jacking method step by step. Eric Hammer explains each concept in plain language without assuming we already know complex marketing terms.
What’s Included:
- Core training videos (11+ modules)
- Bonus video content
- Ready-to-use templates
- Lead magnet resources
- Facebook support group access
The lead magnet section provides templates we can customize for our own campaigns. These are designed to help us capture email addresses and build our audience. We don’t have to create everything from scratch.
The bonus materials add extra value beyond the main training. We get access to templates and tools that speed up the implementation process.
One nice feature is the Facebook group for support. We can ask questions and connect with other members who are working through the same material. This helps when we get stuck or need feedback on our progress.
The back office tour video at the start helps us understand where everything is located. This saves time searching for specific lessons or resources later. Everything is laid out in a logical sequence that follows the training order.
Training Content And Strategies
The Income Formula teaches a method called reverse launch jacking. This approach flips the traditional launch jacking strategy that many internet marketing courses teach beginners.
Instead of competing with crowds of marketers promoting new product launches, we learn to work differently. The training shows us how to target products after the initial launch hype dies down. This means less competition and better chances of making sales.
The course includes practical materials we can use right away:
- Two complete done-for-you review videos
- Ready-made bonus pages
- Pre-created bonuses for promotions
- Videos with talking head presenters included
These resources help us start promoting affiliate products faster. We don’t need to create everything from scratch.
The strategy works well for ClickBank products and other affiliate programs. We learn how to find products that still convert but aren’t oversaturated with competitors. This makes our online marketing efforts more effective.
The training covers email marketing tactics too. We discover how to build lists and promote offers through email campaigns. This creates multiple income streams from our internet marketing activities.
Eric, the course creator, uses this exact method in his own business. He teaches the same steps that helped him earn consistent affiliate commissions. The focus stays on practical techniques rather than complicated theory.
We get specific workflows to follow. The training breaks down each step so beginners can understand and implement the strategies. This hands-on approach makes it easier to start seeing results without getting overwhelmed.
Income Potential And Earning Claims
When we review income programs, we look closely at what they promise about earning potential. Many programs make bold claims about passive income and unlimited earning possibilities. We need to separate realistic expectations from hype.
Most legitimate programs don’t guarantee specific dollar amounts. Instead, they explain that results vary based on effort, skills, and market conditions. We appreciate when programs show real examples from actual users rather than highlighting only top earners.
Online income opportunities come in different forms:
- Active income (requiring ongoing work)
- Passive income (earning after initial setup)
- Hybrid models (combination of both)
The truth is that building reliable income streams takes time and effort. Programs that promise overnight success or guaranteed earnings often raise red flags for us.
We recommend looking for programs that provide:
- Clear information about average user results
- Realistic timeframes for seeing returns
- Documentation of income claims
- Testimonials from regular members (not just success stories)
When programs use income claims in their marketing, we check if they include proper disclaimers. Ethical programs will state that results aren’t typical and that past performance doesn’t guarantee future earnings.
We also examine whether the program requires ongoing costs that might eat into potential earnings. Some opportunities look profitable until we factor in monthly fees, tools, or required purchases.
The best programs focus on teaching skills and strategies rather than making specific income promises. They acknowledge that success depends on individual effort and circumstances.
Comparisons With Other Income Systems
When we look at the Income Formula Review, it helps to compare it with other income systems that have appeared over the years. Many programs have promised easy money through various methods.
Popular Income Programs
Programs like Mack Mills’ ventures and the mysterious Mr X promotions have focused on personal development and income generation. These systems typically emphasize mindset training and affiliate marketing.
On the cryptocurrency side, we saw platforms like:
- Bitcoin-based programs
- iCoin Pro
- Mindset 24 Global
- Future Money
- USI Tech
- BitConnect
Key Differences
The main difference between traditional income programs and crypto-based systems lies in their approach. Traditional programs focus on skills training and marketing strategies. Crypto programs promised returns through digital currency investments.
BitConnect and USI Tech became particularly controversial. Both platforms collapsed and faced legal action. They promised unrealistic returns that weren’t sustainable.
Programs like Mindset 24 Global and iCoin Pro combined personal development with cryptocurrency opportunities. They tried to blend both worlds together.
What Sets Systems Apart
The secret income formula approach varies by program. Some focus on education and legitimate business building. Others made claims about passive income that didn’t match reality.
We need to be careful when comparing these systems. Not all programs are the same. Some offered real value and training. Others turned out to be unsustainable schemes that hurt participants financially.
The track record matters most when we evaluate any income system.
Final Thoughts And Conclusions
The Income Formula presents a reverse launch jacking strategy that targets product launches in a unique way, with both notable advantages and clear limitations to consider. Understanding who will benefit most from this approach helps determine if it’s worth your time and investment.
Pros and Cons
Pros:
- The reverse launch jacking method offers a fresh angle on affiliate marketing that differs from traditional approaches
- Training is structured to walk you through the strategy step by step
- Strategy can work without creating your own products from scratch
- Targets product launches when buyer interest is naturally high
Cons:
- Success depends heavily on timing and identifying the right product launches
- Competition from other marketers using similar strategies can be intense
- Requires consistent effort to research and evaluate upcoming launches
- Results may vary significantly based on your marketing skills and existing audience
- Not a passive income solution despite what some may expect
Who Is The Program For?
The Income Formula works best for affiliate marketers who already understand basic marketing principles and have some experience promoting products online. We found it suits people who enjoy research and can commit time to tracking product launches in their niche.
New marketers might struggle with the strategy since it assumes you know how to drive traffic and convert visitors. If you’re comfortable with content creation and have channels where you can promote offers, you’ll find more value here.
The program isn’t ideal if you want completely passive income or dislike time-sensitive marketing tactics. People who prefer evergreen content strategies or lack the flexibility to act quickly on launch opportunities should consider other methods.