Job Killing is an online program that teaches you how to start a lead generation business by creating websites, ranking them on Google, and renting them to local businesses. The program costs between $4,860 and $7,860 depending on the package you choose, plus monthly costs for hosting, tools, and software. It was created by Dan Klein and Brad Campbell in 2014, and later gained attention through promotions by Ippei Kanehara, one of their top students.
Job Killing is not a scam, but many students have struggled to get results, and the Better Business Bureau shows numerous complaints from people who couldn’t make money with the program. The business model itself is legitimate, but it requires significant time, effort, and competition to rank websites on Google. You’ll also need to factor in ongoing expenses and the reality that you may need to build multiple websites before finding one that generates leads successfully.
If you’re thinking about buying this course to start an online business and make money online as an online entrepreneur, you need the full picture. This review will walk you through what the program offers, how much it really costs, what other students have experienced, and whether it’s the right choice for your goals.
Program Overview and Business Model
Job Killing teaches you how to build a lead generation business using the rank and rent method. The program focuses on creating websites that rank in Google searches and generate customer leads for local businesses, which you then rent out for monthly payments.
What Is Job Killing?
Job Killing is a digital marketing training program created by Dan Klein and Brad Campbell in 2014. The course teaches you the lead generation business model, where you generate potential customers for small and local businesses. You learn to build simple websites, get them ranked at the top of Google search results, and collect leads that you sell to business owners.
The program has evolved over the years and is now also known as Ippei Lead Generation. Dan Klein runs live coaching calls twice per week and has maintained this schedule since 2014. The program has grown to include over 7,400 students in its private Facebook group.
Understanding the Rank and Rent Method
The rank and rent method is the core strategy taught in Job Killing. You create websites focused on specific local services, like tree removal or plumbing in particular cities. Once your site ranks at the top of Google search results, it starts generating phone calls from people looking for those services.
You don’t own the actual business. Instead, you rent the leads to local business owners for a monthly fee. This means you build and own the digital property yourself, which gives you control over your income stream. Business owners pay you because they’re getting customers without doing any marketing work themselves.
Key Features and Course Structure
The Job Killing program includes several key components:
- Live coaching calls twice weekly with Dan Klein
- Private Facebook community with over 7,400 members
- Website building training to create lead generation sites
- SEO instruction to rank sites in Google search results
- Client acquisition strategies to find businesses that need leads
- Annual events in Las Vegas for networking and training
The course teaches both “fast money” plays and long-term strategies. You can start with SEO services for immediate income while building your own rank and rent properties for passive income later.
Comparison to Other Online Business Models
Job Killing differs from other popular online business models in several ways. Unlike affiliate marketing, you’re not promoting other people’s products for commissions. You own the asset that generates income.
Compared to dropshipping and Amazon FBA, you don’t need to handle inventory or deal with product shipping. Your only product is the lead itself. The startup costs are also lower since you mainly need a domain name and basic website hosting.
Business Model Comparison:
| Model | Asset Ownership | Monthly Income | Startup Cost |
|---|---|---|---|
| Lead Gen (Rank and Rent) | You own the site | Recurring | Low |
| Affiliate Marketing | No ownership | Variable | Very Low |
| Dropshipping | No inventory | Variable | Medium |
| Amazon FBA | Inventory required | Variable | High |
The lead generation business model focuses on recurring monthly payments rather than one-time sales. Once you rank a website, it can generate income for years with minimal maintenance.
Founders and Background
Job Killing was created by Dan Klein and Ippei Kanehara in 2014, with Brad Campbell initially involved as a co-founder before stepping away from public view.
Who Is Dan Klein?
Dan Klein is one of the main founders of Job Killing and brings a strong background in sales and digital marketing to the program. He developed the core business model that Job Killing teaches, which focuses on generating phone leads for local small businesses.
Before starting Job Killing, Dan Klein worked on creating sustainable income streams through online marketing methods. His experience in sales helped him understand what local business owners need and how to deliver value to them. He specializes in lead generation strategies that connect service providers with potential customers.
Dan approached Brad Campbell in 2014 because he saw an opportunity to combine his lead generation system with Brad’s traffic generation skills. This partnership formed the foundation of what became Job Killing.
About Ippei Kanehara
Ippei Kanehara serves as a co-founder of Job Killing alongside Dan Klein. He has extensive experience in digital marketing and lead generation, which helps shape the training program’s content and strategies.
Ippei focuses on teaching students how to build and scale lead generation businesses. His expertise includes helping people create income streams without needing traditional employment. He works directly with Job Killing students to guide them through the process of setting up their own lead generation sites.
His background in online marketing gives him practical knowledge about what works in the digital space. Ippei continues to play an active role in the Job Killing community and training materials.
The Role of Brad Campbell
Brad Campbell was considered one of the original co-founders when Job Killing launched in 2014. At that time, he ran a successful blog called lazymlm.com that generated significant organic traffic.
Dan Klein approached Brad because of his proven ability to attract visitors to his website. This skill was valuable for demonstrating how to build online properties that could generate leads for local businesses. Brad’s traffic generation expertise complemented Dan’s lead generation model.
Since the early days of Job Killing, Brad has completely disappeared from the public face of the company. It’s unclear whether he left the business entirely or works behind the scenes in some capacity. His current involvement with Job Killing remains unknown.
Other Notable Contributors
Job Killing has grown beyond its founding team over the years. The program now includes various coaches and successful students who contribute to the training materials and community support.
These contributors share their own experiences and results with lead generation businesses. They help new members understand the strategies and avoid common mistakes. However, Dan Klein and Ippei Kanehara remain the primary instructors and public faces of the program.
Course Content and Training Methods
Job Killing provides structured training through video lessons, community access, and practical tools designed for the lead generation business model. The program focuses on teaching you to build and rank websites that generate leads for local businesses.
Video Tutorials and Live Coaching Calls
The Job Killing course delivers its main training through screencasts that walk you through each step of the lead generation process. You’ll watch Dan Klein and Ippei Kanehara demonstrate how to build lead gen sites, optimize them for search engines, and connect with local business owners.
The video library covers niche selection, website creation, SEO tactics, and client outreach. Each tutorial breaks down complex tasks into manageable steps you can follow along with at your own pace.
Live coaching calls give you direct access to the instructors and experienced students. These sessions happen regularly and let you ask questions about your specific challenges. You can get feedback on your websites, ranking strategies, or client negotiations. The calls are recorded so you can review them later if you miss a session.
Private Facebook Group and Community Support
Your enrollment includes access to a private Facebook group where other students share their progress and strategies. This community becomes a valuable resource when you hit roadblocks or need motivation.
Members post updates about their ranking successes, client wins, and income milestones. You can see real examples of lead gen websites that are working and learn from others’ mistakes. Experienced students often answer questions faster than waiting for official support.
The group also hosts challenges and accountability threads that keep you moving forward. You’ll find partners for joint ventures or get referrals for niches you don’t want to pursue yourself.
Lead Generation Blueprint and Automated Prospecting
The lead generation training follows a specific blueprint called the rank-and-rent model. You create simple websites targeting local service businesses like plumbers, roofers, or electricians. After ranking these sites on Google’s first page, you rent them to businesses that need customers.
The prospecting system teaches you to find business owners who will pay for your leads. You’ll learn email templates, phone scripts, and follow-up sequences. The automated prospecting component includes tools that help you identify potential clients and track your outreach efforts. Some students use done for you sites to speed up the initial setup process.
Tools: Call Tracking, Website Builder, and More
Job Killing includes access to several tools that support your lead generation business. The call tracking software is central to the model—it lets you prove the value of your leads by showing clients exactly how many calls their rented site generates.
You’ll get training on website builders optimized for creating landing pages quickly. These tools help you launch new lead gen sites without hiring developers. The program also provides templates for different service industries so you’re not starting from scratch each time.
The toolkit includes keyword research resources and rank tracking software to monitor your SEO progress. You’ll learn which metrics matter most and how to adjust your strategy based on data.
Lead Generation Strategies Taught
Job Killing focuses on teaching you practical methods to generate leads for local businesses through website creation and search engine rankings. The program covers both free and paid traffic strategies, with most emphasis on organic search methods that don’t require ongoing ad spending.
SEO Techniques and Organic Traffic
The program teaches you how to build websites and get them ranked on the first page of Google. You’ll learn the basics of search engine optimization, including keyword research to find terms that local customers actually search for. The training covers on-page factors like meta descriptions, H1 headers, and keyword density to help your sites rank higher.
You’ll discover how to generate organic traffic without spending money on ads. The course shows you how to optimize your content so search engines understand what services your website offers. This includes structuring your pages properly and using keywords naturally throughout your content.
The rank-and-rent method is central to what you learn. You create websites targeting specific local services, rank them in Google, and then rent them to business owners who need customers.
Local Marketing and Google My Business
Local marketing strategies make up a key part of the training. You’ll learn how to target specific cities and service areas where competition might be lower. The program teaches you to focus on local businesses like tree services, plumbers, and contractors who need a steady flow of customers.
Google My Business optimization is covered in the curriculum. You’ll learn how to set up and optimize GMB listings to improve local visibility. The training includes how to build citations across various directories to strengthen your local SEO signals.
You’ll discover which types of local businesses make the best clients and how to identify markets with good profit potential. The focus stays on small business owners who struggle with online marketing and are willing to pay for leads.
Paid Advertising: Facebook and Google Ads
While the main focus is organic traffic, the program does touch on paid advertising methods. You’ll get some exposure to Facebook ads and Google ads as ways to generate quicker results. These paid traffic strategies can help you test markets faster than waiting for SEO rankings.
The training explains when paid advertising might make sense for your lead generation business. However, the core business model relies on free organic traffic rather than ongoing ad spending. This approach means you keep more of what clients pay you each month.
Automated Prospecting Systems and Upsells
The digital marketing program includes some automated prospecting systems to help you find potential clients. These tools are designed to streamline your outreach to local business owners. You’ll learn methods to contact businesses that might need your lead generation services.
The program offers various upsells beyond the initial digital marketing training. Additional coaching, advanced strategies, and tools come at extra costs. Some students report spending more than the base price to access all the resources and support they want.
Cost, Value, and Earning Potential
Job Killing requires a significant upfront investment, with pricing between $5,000 and $6,000, though additional costs can add up quickly. The program promises substantial earning potential through lead generation for local businesses, but your actual income will depend on your effort and market conditions.
Program Pricing and Hidden Costs
The Job Killing course cost sits between $5,000 and $6,000 for the main training program. This covers video tutorials, live coaching calls, and access to the private community forum.
However, you’ll face additional expenses beyond the membership fee. You need to budget for ad spend on platforms like Google Ads and Facebook Ads to drive traffic to your sites. Monthly advertising costs can range from $500 to $2,000 or more depending on your market.
Other hidden costs include:
- Domain registration and hosting fees
- SEO tools and keyword research software
- Content creation or freelance writers
- Website maintenance and updates
- Lead tracking systems
Many students report spending an extra $1,000 to $3,000 in the first few months on these necessities. The full disclosure of implementation costs has been a concern among some reviewers.
Profit Margins and Passive Income Potential
Lead generation offers attractive profit margins once your sites rank well. You can charge local businesses $500 to $2,000 per month for qualified leads, depending on the niche and location.
Your earnings structure can take several forms. Some students charge per lead, while others set up monthly retainers with businesses. You can also sell leads outright for one-time payments.
The passive income potential exists because ranked websites continue generating leads with minimal maintenance. Once you build and rank a site, it can produce income for months or years. However, SEO requires ongoing attention to maintain rankings.
Your profit margins improve as you scale because you can manage multiple sites simultaneously. The business model allows you to create one website template and replicate it across different cities or niches.
Comparison to Competing Programs
Job Killing’s price point is higher than many digital marketing courses. Similar lead generation programs often cost between $1,000 and $3,000, making this a premium option.
The program distinguishes itself through hands-on mentorship and community support. Dan Klein and Ippei Kanehara’s direct involvement sets it apart from automated courses with no personal guidance.
Other dropshipping or affiliate marketing programs may have lower entry costs but often lack the same level of community interaction. Traditional retail business models require significantly more capital and carry inventory risk that lead generation avoids.
The instant monetization guide and case study videos provide practical examples that some competing courses don’t offer. You get access to proven strategies rather than theoretical concepts.
Realistic Case Studies and Testimonials
Several students report earning substantial monthly income after completing the training. Some testimonials mention doubling their previous income within six to twelve months of starting.
One student who joined in 2014 stated the program changed their life by teaching customer generation skills for small businesses. They’ve remained self-employed since 2015 using these methods.
However, not all experiences are positive. Some users express dissatisfaction with unmet expectations and question whether the results match the promises. The Better Business Bureau shows mixed reviews regarding actual outcomes versus advertised potential.
Success stories typically come from students who:
- Dedicated 20-30 hours per week initially
- Focused on high-demand, low-competition niches
- Built strong relationships with local business owners
- Consistently applied SEO techniques learned in training
You should approach testimonials with realistic expectations. Your results depend heavily on market selection, effort level, and how quickly you implement the strategies taught in the course.
Success Stories and Community Experience
Members of Job Killing have shared varied experiences with the program, from significant income gains to challenges in implementation. The private Facebook group serves as a central hub where students exchange strategies and support each other through the lead generation journey.
Member Results and Testimonials
Many Job Killing students have shared positive testimonials about their results with local lead generation business strategies. Some members report doubling their monthly income after applying the training. Others mention earning substantial amounts by renting websites to local businesses like plumbers and landscapers.
The success stories often highlight how students learned to create and rank websites effectively. Several testimonials mention achieving monthly earnings between $2,000 and $10,000 from their lead generation sites. However, results vary widely among members. Some students struggle to see any returns, which has led to complaints on the Better Business Bureau. The time it takes to see results also differs, with some members generating leads within a few months while others take longer to gain traction in their chosen markets.
Review of Notable Successes
Dan Klein and Ippei Kanehara frequently showcase case studies of successful students during training calls. These examples demonstrate how entrepreneurship through local lead generation can create sustainable income streams. One notable pattern shows students who focus on specific niches like roofing or HVAC tend to achieve faster results.
Successful members often share their strategies for landing clients and generating exclusive leads. Some have built multiple sites across different cities and niches. The most successful students typically dedicate significant time to learning SEO and client outreach. They also attend live coaching sessions regularly and apply feedback quickly to their businesses.
Support from the Facebook Group
The private Facebook group provides ongoing support and community connection for Job Killing members. You can ask questions and receive answers from both fellow students and program mentors. This group helps members troubleshoot technical issues with website setup and ranking strategies.
Active members share their wins and challenges openly in the group. You’ll find discussions about which niches are working, how to approach local businesses, and ways to overcome common obstacles. The community aspect helps reduce the isolation that many online entrepreneurs face when building their businesses. Live training calls are announced in the group, and members can network with others in similar markets to exchange ideas and opportunities.
Pros and Cons from Student Perspectives
Students appreciate the practical training and step-by-step approach to building a local lead generation business. The community support and access to experienced mentors rank as major benefits. Many value learning skills they can use long-term in online entrepreneurship.
Common pros mentioned:
- Proven business model with real earning potential
- Active community and peer support
- Hands-on training with actionable strategies
Frequent cons reported:
- High upfront cost between $5,000 and $6,000
- Additional expenses for tools and advertising not always disclosed clearly
- Results take time and significant effort to achieve
- Some students never generate meaningful income despite the investment
The mixed feedback suggests success depends heavily on your commitment level and ability to implement the strategies consistently.
Legitimacy, Controversies, and Alternatives
Job Killing has sparked debate in the digital marketing community, with mixed reviews about its effectiveness and value. Understanding the program’s reputation, complaints, and how it compares to other options helps you decide if it’s right for your situation.
Is Job Killing a Scam?
Job Killing is not a scam in the traditional sense. It’s a real program that teaches legitimate lead generation strategies. You get access to training materials, live coaching calls, and a community of other members.
The business model itself works. Many students have successfully built lead generation websites and generated income by renting them to local businesses. The techniques taught, like SEO and website creation, are valid digital marketing skills.
However, results vary greatly between students. Some people achieve the promised outcomes while others struggle to make money. The high price tag of $5,000 to $6,000 makes the investment risky, especially if you don’t have prior marketing experience.
The Better Business Bureau shows complaints from students who didn’t achieve results. These complaints often focus on unmet expectations rather than the program being fraudulent. Success depends heavily on your effort, time commitment, and ability to apply what you learn.
Program Reputation and Negative Press
Job Killing has received criticism for its cost and transparency issues. Many former students complain about hidden expenses beyond the initial investment. These include costs for tools, advertising, and website hosting that aren’t fully disclosed upfront.
Response times from customer support have been a common complaint. Some users report feeling abandoned after paying for the program. The lack of adequate support makes it harder for beginners to overcome obstacles.
The program has been around since 2014. While longevity suggests legitimacy, it also means there’s a track record of both successes and failures to examine. Recent testimonials from 2020 show ongoing student participation, but negative reviews persist alongside positive ones.
Critics point out that the program promises sustainable income without fully explaining how difficult it can be to rank websites and find paying clients. The marketing materials sometimes create unrealistic expectations about how quickly you can generate revenue.
Industry Comparisons: Alternatives in Lead Generation
Several alternatives to Job Killing exist in the lead generation space. Local Marketing Vault teaches similar strategies but often at a lower price point. It focuses on the same core concept of building and ranking local service websites.
Digital Leasing programs offer comparable training with different pricing structures. Some charge monthly fees instead of large upfront costs. This makes them more accessible if you’re on a tight budget.
Authority Hacker takes a different approach by teaching broader digital marketing skills. While not focused solely on lead generation, it provides comprehensive SEO training that you can apply to multiple business models. The training is often considered more detailed and up-to-date.
LazyMLM and other affiliate marketing programs present entirely different business models. These might require less technical knowledge but come with their own challenges and competition.
When comparing options, consider the total cost, ongoing support quality, and how current the training material is. SEO changes frequently, so outdated training can waste your time and money.
Final Thoughts for Prospective Students
Before joining Job Killing, assess your current skill level honestly. If you’re completely new to digital marketing, the learning curve will be steep. You might benefit from starting with lower-cost courses to build foundational knowledge first.
Calculate your total budget beyond the course fee. You’ll need money for domain names, hosting, SEO tools, and potentially advertising. These ongoing costs can add up to hundreds of dollars monthly.
Consider your available time. Building and ranking websites takes months, not weeks. You need consistent effort to see results. If you’re looking for quick income, this business model won’t meet your needs.
Research recent student testimonials from 2020 and beyond. Older success stories might not reflect current market conditions or search engine algorithm changes. Look for proof of recent earnings and realistic timelines.
Talk to current members in the Facebook group before buying. Ask specific questions about their experiences, challenges, and actual income. Their answers will give you a clearer picture than marketing materials alone.
Frequently Asked Questions
People considering Job Killing often have similar questions about legitimacy, costs, and what to expect as a beginner. These answers address the most common concerns based on actual program details and user experiences.
Is this program legit or just another online hype?
Job Killing is a legitimate training program created by Dan Klein and Ippei Kanehara. Both founders have real backgrounds in digital marketing and lead generation.
The program teaches you to build websites, rank them in search engines, and sell leads to local businesses. This is a proven business model that many people use successfully.
However, the Better Business Bureau has received complaints from students who didn’t achieve results. The program itself is real, but success depends on your effort and ability to implement what you learn.
What kind of results can a beginner realistically expect?
Your results as a beginner will vary based on how much time you put in and how quickly you learn the skills. Some students have reported doubling their monthly income after completing the training.
Building your first website and getting it to rank can take several months. You need to learn keyword research, website setup, and SEO basics before you start generating leads.
Not all beginners see immediate success. Some struggle with the technical aspects or finding the right niche for their business.
The program typically costs between $5,000 and $6,000 for the initial membership. This covers your access to training materials and coaching.
You’ll need to budget for additional expenses beyond the membership fee. These include ad spend on platforms like Google and Facebook, domain purchases, and SEO tools.
Some students hire freelancers for content creation or website maintenance. These outsourcing costs can add up and should be part of your budget planning.
What’s included in the training and support community?
The course includes about 30 hours of video content divided into modules. You get step-by-step training on building and ranking lead generation websites.
Live coaching calls give you real-time feedback and help with specific problems. There’s also a private Facebook group where members share experiences and ask questions.
The training covers keyword research, site setup, SEO tactics, and client management. Video tutorials and written guides help you learn at your own pace.
How long does it usually take to land the first client?
Getting your first client depends on how fast you can build and rank your website. Most beginners need several months to get everything set up properly.
You need to choose a profitable niche, create your website, and get it ranking in search results before you can approach businesses. This process takes time and consistent effort.
Some students land clients faster by using paid ads to generate leads quickly. Others focus on organic ranking, which takes longer but costs less money upfront.
Is lead generation a good fit if I have no sales or marketing experience?
You don’t need previous experience to start learning lead generation. The program provides sales scripts and training to help you approach potential clients.
The course teaches you marketing basics like SEO, content creation, and online advertising. You’ll learn these skills as part of the training process.
However, you’ll need to be comfortable talking to business owners and selling your services. If you’re willing to learn sales skills and practice prospecting, you can succeed without prior experience.