Project 24 Review (2026): Can Income School's Blogging System Replace a Job in 24 Months?

Project 24 in Brief

Project 24 is Income School's membership for people who want to build a content business: a blog that earns from ads and affiliate links, and optionally a YouTube channel. The name comes from the goal of replacing a day job within 24 months. In 2026, Income School's own page lists the price at $499 for the first year and $299 for each year after, with a seven-day money-back guarantee.

Project 24 is one of the more honest offers in this space. It is clearly priced, has no high-ticket upsell ladder, and openly says results depend on your skill and effort. The trade-off is time. Content sites typically earn little or nothing for the first six to twelve months, and reviewers question how well the method holds up after Google's recent updates. This review explains what you get, what it costs and who it suits.

Who Runs Income School?

Income School was founded in 2015 by Ricky Kesler and Jim Harmer, and Project 24 launched in 2018, according to Ippei. eBizFacts reports that Jim Harmer departed in 2022, which caused some controversy in the community, though it notes that much of the criticism was speculation. The current Project 24 page features Ricky Kesler as the central instructor and podcast host, and names other instructors for specific courses.

What's Inside Project 24

The official page describes:

• The Blogging System: a step-by-step process for choosing topics with "Search Analysis," writing content and monetizing a site.
• The YouTube System: seven growth phases for building a channel.
• The Battleship Method: using performance data to optimize existing content.
• Extra courses: Pinterest traffic, E-E-A-T (expertise and authority) and affiliate marketing.
• Live virtual masterminds: several per week.
• A members-only podcast and an active community.

Ippei counts 27 courses, including 15 in the Blogging System and 7 in the YouTube System, plus a monthly task list. eBizFacts reports more than 60 hours of training and access to Income School's Acabado WordPress theme for the length of your membership. AliDropship describes about 123 lessons across roughly 60 steps.

How the Project 24 Method Works

1. Choose a niche you know or enjoy, where people ask lots of questions online.
2. Use "Search Analysis" to find questions you can answer better than the current results.
3. Publish helpful, question-focused articles consistently, often many in the first year.
4. Monetize with display ads and affiliate links as traffic grows.
5. Optionally build a YouTube channel in the same niche to diversify traffic.

eBizFacts recommends planning for 10 or more hours a week. Ippei notes that affiliate sites often earn nothing for the first six to twelve months, which is why the program is framed around 24 months rather than weeks.

How Much Does Project 24 Cost?

Montoya challenge (one-time)$5

Project 24 renewal year$299

Project 24 first year$499

Two years of membership$798

Two years plus hosting and domain (approx.)$1,178

The official page lists $499 for the first year and $299 for each renewal year, and says you can cancel anytime. eBizFacts mentions a monthly option at $29.99 after the first year, and estimates hosting and a domain at about $380 over two years. Older reviews quoted $449 for the first year.

Some extra courses, such as Pinterest traffic, Patreon monetization, info products and affiliate marketing, can be bought separately at a lower price, according to the official page. Unlike many programs we review, there is no four- or five-figure coaching tier.

Refund Policy

The official page shows a seven-day money-back guarantee badge linking to the refund policy. eBizFacts adds that renewals can be refunded if you request it in writing within 30 days of the renewal date. AliDropship notes the seven-day window replaced an earlier stricter policy. Seven days is short, so log in straight away, browse the full curriculum, and decide quickly.

What Reviewers and Members Say

Common Praise

• Clear, affordable pricing with no aggressive upsells.
• A practical system for choosing topics and writing helpful content.
• Frequent live masterminds and a supportive community.

Common Criticism

• Limited coverage of link building and off-page SEO (eBizFacts and Reddit users, per Ippei).
• Some unorthodox SEO advice, and questions about how well it works after Google's Helpful Content Update.
• Much of the core philosophy is available free on Income School's YouTube channel.
• Few recent, verifiable success stories, according to Ippei.
• Content businesses are not passive, especially in the first two years.

Is Blogging Still Worth It in 2026?

Blogging can still work, but it is harder than when Project 24 launched. AI-generated answers in search reduce clicks on some informational queries, and the web is flooded with AI-written articles. Sites that succeed now tend to offer genuine expertise, original experience and strong branding, and many add YouTube, email or Pinterest so they are not dependent on Google alone. Project 24's YouTube System and E-E-A-T course reflect that shift.

A Realistic Two-Year Timeline

Project 24's name sets an expectation of about two years, which is more honest than most programs. Here is what that period typically involves for a content site, based on the reviewers' descriptions of the model:

• Months 1 to 3: choose a niche, set up the site, learn the Search Analysis process and publish your first batch of articles. Traffic is usually close to zero.
• Months 4 to 12: keep publishing consistently. Some articles begin to rank, and small amounts of ad or affiliate income may appear. Ippei notes many sites earn nothing at all in this period.
• Months 13 to 24: improve what works using data (the Battleship Method), expand into YouTube or Pinterest, and add higher-value affiliate content. This is when sites that are working usually start to grow.

The people who quit usually do so in the long middle stretch, when the work is steady and the results are small. Knowing that in advance is half the battle.

Project 24 vs. Wealthy Affiliate

These two are often compared. Both teach content-based affiliate marketing. Project 24 is a training membership with an annual fee and a strong YouTube component, and you host your site wherever you like. Wealthy Affiliate bundles training with hosting, a site builder and AI writing credits for a monthly fee, but sites hosted there can be harder to move. If you want your site on your own hosting from day one, Project 24's approach may suit you better. Our Wealthy Affiliate review has the current plans.

Questions to Ask Before Joining

• Can I commit 10 or more hours a week for at least 18 to 24 months?
• Do I enjoy writing or filming about my chosen topic enough to produce many pieces of content?
• Have I watched Income School's free YouTube videos to see whether the teaching style suits me?
• Will I use the seven-day refund window to review the full curriculum before it closes?

Is Project 24 Legit?

Yes. Income School is an established company with transparent pricing, a stated refund policy, and none of the upsell ladders or income hype common in this niche. The fair concerns are about the time needed and the changing search landscape, not about legitimacy.

Pros and Cons

Who Project 24 Is For

Project 24 suits patient people who enjoy writing or making videos about a topic, can commit 10 or more hours a week for two years, and want a clearly priced membership with no pressure to upgrade. It is not for anyone who needs income in the next few months.

Project 24 vs. Jonathan Montoya's Challenge

If you are unsure whether you have two years of patience for a blog, try Jonathan Montoya's low-cost challenge first. It costs a few dollars and shows you quickly whether you enjoy creating content and promoting offers. See our challenge review for the details.

Other Content-Site Programs

• Wealthy Affiliate review: a website-building membership with hosting and AI credits.
• Authority Hacker review: the Authority Site System and Authority Hacker's AI pivot.
• Blog Growth Engine review: Adam Enfroy's blogging course.

Frequently Asked Questions

Our Verdict on Project 24

Project 24 is one of the most straightforward programs we review: fairly priced, honestly marketed and free of high-ticket upsells. It is a slow path, though, and the search landscape it depends on is shifting. If you know you want to build a content site and can be patient, it is a reasonable choice. If you want to test online marketing quickly and cheaply first, start with a short, low-cost challenge.