Ecommerce Empire Builders Review (2026): Can Peter Pru's Funnel Dropshipping Work for You?

The Quick Verdict

Ecommerce Empire Builders (EEB) is Peter Pru's training company. It teaches a funnel-based version of dropshipping. Instead of a typical online store, you sell one product through a sales funnel, using Facebook ads, email marketing and upsells, with a supplier shipping orders for you. The flagship course is Ecommerce Empire Academy, with cheaper entry products such as a $9.95 book and a $49 starter pack.

Peter Pru is an experienced ecommerce seller, and funnel-based selling is a real strategy. But the academy is priced from about $997 to $1,997, depending on the review, and the method depends on paid ads. Refunds also require completing homework and are at Pru's discretion. Several students report losing thousands of dollars, mostly on the done-for-you service. This review lays out the facts so you can decide.

Who Is Peter Pru?

Peter Pru started in affiliate marketing at 18, then moved into Amazon FBA, according to Ippei. Ippei reports that his Amazon accounts were suspended, after which he switched to dropshipping. He says he sold more than 100,000 fishing lures, and he has received multiple ClickFunnels Two Comma Club awards for funnels generating over $1 million in sales.

He launched Ecommerce Empire Builders in 2016, published the book Ecommerce Empire in January 2022, and founded Ecommerce Empire Ventures in 2022, which buys and sells ecommerce businesses. Ippei also links him to StoreFunnels and Untapped Focus, and counted about 89,800 YouTube subscribers. His sales figures and Ippei's net-worth estimate of over $4 million are unverified.

What Is Funnel-Based Dropshipping?

Traditional dropshipping usually means a Shopify store with many products. Pru's approach, previously called "six-figure funnels" according to ScamRisk, focuses on one product sold through a funnel:

1. Choose a product with an obvious problem-solving angle and a reliable supplier.
2. Build a sales funnel: a product page, an order form with an "order bump," and post-purchase upsells.
3. Drive traffic with Facebook ads and, in some cases, influencer marketing.
4. Follow up with buyers by email to sell more products over time.
5. Scale ad spend on winning products and fix weak steps in the funnel.

The benefit is a higher average order value from bumps and upsells, which helps cover ad costs. The risk is the same as any paid-traffic model: you pay for ads before you know a product will sell.

What's Inside Ecommerce Empire Builders

Ecommerce Empire Academy

Center for Work Life describes six pre-recorded modules: foundation, sales funnels, email marketing, influencer marketing, Facebook ads, and scaling. Ippei describes a seven-week masterclass with about 15 hours of video. It is Shopify-focused, and a free masterclass is offered as an introduction.

Lower-Cost Products

• Ecommerce Empire book: $9.95, 163 pages (Ippei).
• Ecommerce Empire Starter Pack: $49 one-time, including cheat sheets, templates and funnels (Ippei and Center for Work Life).
• Ecommerce Empire Insiders: $9.95 per month (Ippei).

Done-for-You Services

EEB also offers done-for-you (DFY) services where its team builds stores or funnels. Ippei found no published price, and most Better Business Bureau complaints it found relate to the DFY program, including one claiming a $14,000 loss.

Affiliate Program

Ippei reports a 30% recurring commission for affiliates who refer customers.

How Much Does Ecommerce Empire Builders Cost?

Montoya challenge (one-time)$5

EEB book$9.95

Starter Pack$49

Academy (ScamRisk)$997

Academy (Center for Work Life)$1,997

ScamRisk lists the full price at $997, with installment options. Center for Work Life lists $1,997, or an installment plan with $597 due at signup. Ippei does not give a tuition price, but notes the course is expensive and that you need to spend more on ClickFunnels and automation tools.

Running Costs

The Refund Policy

All three reviews describe a conditional policy. ScamRisk describes a 30-day period that requires completing assignments and meeting "all terms and conditions." Ippei says students must complete "homework" before a refund, with approval at Pru's discretion. Center for Work Life adds that refunds may take 30 business days, and notes that the page also mentions a "100% guarantee," which is inconsistent. If you buy, keep records showing you completed every assignment.

Reviews and Complaints

Students who commented on ScamRisk's review describe significant losses. One reported being $14,000 negative without a full refund (the site admin later said a refund was being worked on). Another reported a $1,300 loss and criticized "false scarcity" tactics. A third reported spending $14,000 with no sales after three months. These are individual accounts, but they show how quickly costs can add up in a paid-ads ecommerce model.

Before You Buy Any Done-for-You Store or Funnel

Because most complaints Ippei found relate to the DFY service, it is worth asking these questions in writing before paying for any done-for-you ecommerce build, from EEB or anyone else:

1. What exactly will be delivered, by when, and who will build it?
2. Who chooses the product, and what research supports that choice?
3. Is ad spend included, or will you pay it separately on top of the fee?
4. What happens if the store or funnel produces no sales within an agreed period?
5. Which refund terms apply to the service, and what proof will they need from you?

A done-for-you build can save time, but it does not remove the risk that the product or ads will not work. It just moves part of the work, and the cost, to someone else.

Is Dropshipping Still Worth It in 2026?

Dropshipping can still work, but it is more competitive than when Pru started. Ad costs, shipping times and supplier quality all affect results, and successful products are quickly copied. Funnel-based selling can raise order values, but it does not remove the need for a test budget and the risk of losing it.

Is Ecommerce Empire Builders a Scam?

No. ScamRisk and Center for Work Life both say it is "not technically" a scam. Pru is an experienced seller, and the course teaches a real strategy. The concerns are a high price for a dropshipping course, refunds that depend on completing homework at Pru's discretion, paid-ad risk, and complaints concentrated around the done-for-you service.

Pros and Cons

Who It Is For

EEB suits people who specifically want to sell physical products through funnels, have a budget for the course plus a few months of ad testing, and are comfortable with paid-traffic risk. Beginners with little capital, or anyone who wants a business without ad spend, should start elsewhere.

A Lower-Risk Starting Point

Funnels, order bumps and email follow-up are the heart of Pru's method, and they are also the core of affiliate marketing, without inventory, suppliers or customer service.

If you want to learn funnels and email without product or ad risk, Jonathan Montoya's low-cost challenge is a sensible first step. Read our challenge review to see what you will build.

Other Ecommerce Reviews

• Drop Ship Lifestyle review: Anton Kraly's high-ticket dropshipping course.
• Ecom Elites review: Franklin Hatchett's Shopify dropshipping course.
• Adrian Morrison review: eCom Success Academy.

Frequently Asked Questions

Our Verdict on Ecommerce Empire Builders

Peter Pru knows funnel-based ecommerce, and his course teaches a real strategy. For beginners, though, the combination of a four-figure course, ad spend, inventory risk and discretionary refunds is a lot to take on at once. Learn funnels and email cheaply first, and consider ecommerce once you know you enjoy the work and have a budget to test products.