Project 24 by Income School is one of the most popular blogging courses available today. It promises to help people build a profitable website or YouTube channel that can replace a full-time income within two years. With so many online courses making big promises, it’s fair to wonder if this one actually delivers.
Project 24 is a comprehensive training program that costs $449 for the first year and teaches you how to create content-driven websites and YouTube channels through a step-by-step system. The course covers everything from choosing a niche to writing content to growing your audience. It also includes access to a community of other members working toward the same goals.
We’ve spent time looking into what Project 24 offers, who it’s best suited for, and whether the price tag makes sense. This Project 24 review will walk you through the course structure, pricing details, real user experiences, and the pros and cons so you can decide if it’s the right fit for your goals.
What Is Project 24?
Project 24 is an online training program created by Income School founders Ricky Kesler and Jim Harmer. The course teaches people how to build profitable niche websites and YouTube channels from the ground up.
The name “Project 24” refers to the goal of replacing your full-time income within 24 months. This timeline assumes you follow the system consistently and put in the work required.
What Project 24 Teaches:
- How to pick a niche you can rank for
- Creating content for blogs and YouTube
- Building an online business without paid ads
- Monetizing your website or channel
- Growing traffic through search engines
Income School’s Project 24 focuses on practical strategies rather than complicated technical skills. The program is designed for beginners who want to start an online business but don’t know where to begin.
Pricing Structure:
- First year: $449
- Renewal: $249 per year
We found that P24 provides step-by-step training through video lessons and written guides. Members get access to a community of other people building their sites and can ask questions along the way.
The course covers both blogging and YouTube content creation. You can choose one platform or use both together. Many members start with blogging since it requires less equipment than video production.
Income School built Project24 based on their own experience running successful niche sites. They teach the methods they actually use in their business rather than untested theories.
Who Created Project 24?
Project 24 was created by Ricky Kesler and Jim Harmer, the founders of Income School. These two entrepreneurs started their journey in the online business world through photography and blogging.
Jim Harmer first found success with a photography blog called Improve Photography. Ricky Kesler brought technical skills and hands-on experience to the partnership. Together, they built multiple niche websites and YouTube channels before launching Income School.
Income School started as a way to teach others what Ricky and Jim learned from building their own online businesses. They shared strategies on their Income School YouTube channel, which grew a large following of people interested in making money through blogging and content creation.
The duo created Project 24 based on their real experiences. They didn’t just study theory or copy what others were doing. They actually built successful websites themselves and documented what worked.
Ricky now leads Income School and continues to refine the teaching methods. Both creators still actively participate in the program and community. They regularly update the course content and appear in training videos.
Before launching Project 24, Jim and Ricky spent years testing different approaches to content creation and website monetization. They wanted to create a clear path that others could follow to replace their full-time income within 24 months.
The program reflects their practical, no-nonsense approach to building online businesses. They focus on what actually generates results rather than complicated marketing tactics.
Who Is Project 24 For?
Project 24 works best for people who want to build an online business but don’t know where to start. If you’re looking for a structured approach to make money online through blogging or YouTube, this online course might be right for you.
The program is designed for:
- Complete beginners with no experience in niche sites
- People who want to start a side hustle while keeping their day job
- Those seeking financial freedom within a realistic timeline
- Content creators ready to commit to consistent work over 24 months
We found that Project 24 focuses on helping people build authority sites rather than chasing competitive niches. This makes it easier for newcomers to see results without competing against established websites.
The course isn’t for everyone though. You need patience and dedication. If you’re looking for quick money or overnight success, this isn’t the right fit. Building niche sites takes time and regular effort.
Project 24 also suits people who prefer a community approach. The membership includes access to other members working toward similar goals. This support system helps when you feel stuck or need feedback on your content.
You should consider this if you:
- Can invest several hours per week into your site
- Want to learn both blogging and YouTube strategies
- Prefer step-by-step guidance over figuring things out alone
- Have realistic expectations about building an online business
The program works for busy people too. You don’t need to quit your job to get started with this side hustle.
Project 24 Review – Inside the Course
The Project 24 membership program gives members access to detailed video lessons, step-by-step guidance, and community support. Members get the full course curriculum, specialized tools, and ongoing updates to help build profitable websites and YouTube channels.
Course Curriculum
The course curriculum covers both blogging and YouTube content creation through video lessons organized by topic. We found that the blogging course walks through niche selection, keyword research, and article writing techniques. The training also includes an affiliate marketing course that teaches how to earn revenue through product recommendations.
Members learn about writing speed and content production methods to publish consistently. The YouTube system includes lessons on video creation, optimization, and growing a channel. Both tracks focus on organic traffic rather than paid advertising.
The lessons are organized so members can follow along at their own pace. Each video includes practical examples and demonstrations. The training emphasizes creating helpful content that ranks in search results naturally.
60-Step Action Plan
The 60-step action plan breaks down the entire process into specific tasks. These 60 steps guide members from choosing a niche through publishing their first posts and beyond. Each step tells members exactly what to do next without overwhelming them.
The action plan helps members stay on track toward their income goals. It removes guesswork by providing clear directions for each phase of building a website or channel. Members can check off completed steps as they progress through the system.
Course Materials and Bonuses
The course materials include the Acabado WordPress theme, which is custom-built for Project 24 members. The Acabado theme is designed to load quickly and rank well in search engines without requiring technical skills.
Members also get access to the community forum where they can ask questions and connect with other members. Mastermind sessions let members discuss strategies and get feedback. The membership includes podcasts and regular updates as Income School adds new content.
The online community is active with members sharing their progress and helping each other solve problems. This support system adds value beyond the video lessons alone.
Key Training Topics in Project 24
Project 24 breaks down the process of building a profitable online business into clear training modules that cover blogging fundamentals, YouTube strategies, search engine optimization techniques, and multiple ways to generate income from your content.
Blogging and Content Marketing
The blogging training shows us how to pick niche ideas and build authority sites that rank on Google. We learn how to write blog posts that answer specific questions people search for online.
The program focuses on content strategy that drives traffic without needing complicated technical skills. We get step-by-step guidance on creating content that matches what people actually want to read. The training covers how to structure articles, choose topics that attract readers, and maintain a consistent publishing schedule.
Project 24 teaches us to think about content marketing as a long-term approach. Instead of chasing trends, we focus on creating helpful content that stays relevant over time. This method helps us build profitable websites that generate passive income through steady organic traffic.
YouTube Channel System
The YouTube course walks us through choosing a channel topic, filming videos, and growing an audience. We learn how to create content that keeps viewers watching and subscribing.
The training covers technical basics like equipment setup, video editing, and thumbnail creation. We also learn how to optimize video titles and descriptions for search. The program teaches us how to be consistent with uploads without burning out.
Project 24 shows us how YouTube channels and blogs can work together. We can repurpose content across both platforms to reach more people. The training includes strategies for building a community around our channel and turning viewers into loyal followers.
SEO and Search Analysis
The SEO training focuses on practical techniques we can use right away. We learn keyword research methods including the Keyword Golden Ratio (KGR), which helps us find search terms we can actually rank for as new sites.
Search analysis tools and techniques help us understand what people search for and how competitive those searches are. We learn to spot opportunities where we can rank without needing tons of backlinks. The program covers both basic and advanced SEO concepts, from title tags to technical SEO elements.
Project 24 teaches E-A-T principles (expertise, authoritativeness, trustworthiness) that help our sites perform better in search results. We learn how search engine optimization connects to content quality and user experience.
Monetization Strategies
The program covers multiple ways to monetize our sites beyond just display ads. We learn about affiliate marketing, including how to choose products that fit our audience and promote them naturally within our content.
Project 24 shows us how to set up display ads through various networks once we have enough traffic. We also learn about creating info products like courses or ebooks that we can sell directly to our audience. Lead generation strategies help us build email lists that turn readers into customers.
The training emphasizes building multiple income streams so we don’t rely on just one source of revenue. We learn when to add each monetization method based on our traffic levels and audience needs.
Community and Support
Project 24 gives members access to a private forum where we can ask questions and get help. The forum stays active with both the course creators Jim and Ricky and other members who share their experiences.
We found that many experienced members offer advice and feedback to newer students. This creates a supportive environment where people actually help each other succeed. The community includes people at different stages of their content creation journey.
Key Community Features:
- Private Forum – Ask questions and get answers from instructors and peers
- Mastermind Sessions – Connect with other members working toward similar goals
- Content Warrior Challenge – Participate in structured challenges with the community
- Regular Updates – Course content gets updated to stay current with online changes
The mastermind groups let us network with other creators who understand the challenges of building online income. These smaller groups provide more focused support than the main forum.
We appreciate that the community forum gives us a place to share wins and struggles. Sometimes getting feedback from someone who has already solved a problem we’re facing saves us hours of frustration.
The support extends beyond just the forum too. Project 24 includes access to podcasts and other resources that keep us informed about new strategies. This combination of direct support and educational resources helps us stay on track even when we hit roadblocks.
Tools and Resources Included
Project 24 gives members access to a variety of tools that help with building and running websites. The course includes the Acabado WordPress theme, which is designed specifically for bloggers who want fast-loading sites that rank well in search engines.
The Acabado theme comes free with membership. It’s a clean WordPress theme that focuses on speed and readability. We found it works well for niche sites and doesn’t require coding knowledge to set up.
Members also get guidance on choosing web hosting providers that work best for their WordPress site. The course covers setting up your site properly from day one.
Key resources include:
- Video lessons on every step of building a website
- Templates for content planning and keyword research
- Access to the private community forum
- Regular live Q&A sessions with instructors
- Updates to course material as strategies change
The program teaches how to use Ezoic for ad monetization once your site meets traffic requirements. You’ll learn when to apply for ad networks and how to maximize earnings.
Project 24 also covers email marketing basics. This helps you build an audience that doesn’t rely only on search engine traffic.
All tools and resources stay accessible as long as you maintain your membership. The community forum is active with other members sharing their progress and asking questions. We appreciate that the course keeps adding new material based on what’s working in the current online landscape.
Project 24 Pricing and Value
Project 24 operates as a membership program with a subscription model. The first year costs $449, which gives you full access to everything the online course offers. After that, you pay $199 each year to keep your membership active.
This price includes all course materials and training videos. You also get access to the community forums and ongoing updates to the content. Income School adds new lessons and resources regularly, so the membership stays current with blogging and YouTube trends.
The cost might seem high at first. But when you compare it to other courses in this space, it sits in the middle range. Some programs charge thousands of dollars upfront, while others have monthly fees that add up quickly over time.
What you get with membership:
- Complete video training library
- Step-by-step blogging and YouTube guides
- Access to private community forums
- Regular content updates
- Tools and templates for content creation
- Support from instructors and members
The program offers a 7-day money-back guarantee. This gives you a week to explore the course materials and decide if it fits your needs. Keep in mind that you need to renew annually to maintain access to everything.
The value depends on how much you use the resources. If you follow the training and stay active in the community, the investment can pay off. But if the materials sit unused, the membership won’t be worth the cost.
User Reviews and Results
Project 24 maintains a strong reputation among its members. The program holds an overall rating of 4.9 out of 5 stars, with 93% of reviewers giving it a full 5-star rating.
Most members who shared their experiences mentioned the value of following the system consistently. The Income School review data shows that only 3% gave it 2 stars, while 0% gave it 1 star. This suggests high satisfaction rates among people who actually joined.
What Members Report:
- Clear step-by-step training for beginners
- Helpful community support from other content creators
- Realistic expectations about timeline and effort needed
- Useful guidance for both blogging and YouTube paths
We found that members particularly appreciate the community aspect. Project 24 brings together content creators and business owners who support each other while building their online businesses.
Some reviewers noted the program works best for patient people. Quick results are unlikely, and the 24-month timeline requires dedication.
Members who have been with the program since 2020 continue to recommend it. They report spending over 50 hours with the training materials and find ongoing value in both the courses and community interactions.
The success stories we encountered came from members who followed the teaching consistently. They emphasized that Project 24 delivers on its promises when members put in the required work and stick with the process long-term.
Pros and Cons of Project 24
The Good Stuff
Project 24 takes a different approach than programs like Wealthy Affiliate or Authority Hacker. We found that Income School focuses on low-competition niches, which helps beginners avoid the mistakes of jumping into competitive niches right away.
The community support is strong. Members get access to ongoing training and can ask questions in forums. This is similar to what you’d find in Matt Diggity’s courses or The Affiliate Lab, but at a lower price point.
The step-by-step system works well for people starting a side hustle. You get clear guidance on both blogging and YouTube, which gives you two ways to build income. The training updates regularly to keep up with changes in SEO and content creation.
The Not-So-Good Parts
The $499 first-year cost might be steep if you’re just testing the waters. After that, you pay annual renewal fees to keep access. Some competing programs offer lifetime access.
Project 24 pushes their specific methods hard. We noticed they discourage certain strategies that other experts like those at Authority Hacker recommend. This narrow focus might limit your options.
The 7-day refund window is short. Most people need more time to truly evaluate if a program works for them. You won’t see real results in just one week, so deciding whether to get a refund feels rushed.
The program works best for complete beginners. If you already know SEO basics, you might find some content too simple.
Is Project 24 a Scam?
No, Project 24 is not a scam. It’s a real training program from Income School that has been around for years.
The program teaches people how to build blogs and YouTube channels that make money. Many real students have used it to create websites that earn income.
What makes it legitimate:
- Income School has a long track record in the online education space
- The community is active with staff members who provide feedback
- Students share their real results and progress publicly
- The course content covers actual website building strategies
We found that Project 24 delivers what it promises in terms of training materials. The course shows you how to pick a niche, write content, and monetize your site.
However, being legitimate doesn’t mean it works for everyone. Some people struggle to see results even after following the program. Others find that the methods don’t work as well as they used to.
The “24” in the name refers to their claim that you can replace your full-time income in 24 months. This is a big promise that requires consistent work. Not everyone who joins will hit this goal.
Keep in mind:
- Results vary based on your effort and niche choice
- The program costs money upfront
- You need to commit time regularly to see progress
- Success takes months or years, not weeks
Project 24 is a real course with real training, but it’s not a quick fix or guaranteed path to income.
Final Thoughts: Is Project 24 Worth It?
Project 24 by Income School isn’t a get-rich-quick scheme. It’s designed for people who want to build a real online business over time.
The course works best if you’re willing to put in consistent effort. You won’t see results overnight. Most students need several months before they start to make money online.
What makes Project 24 stand out:
- Clear step-by-step training for beginners
- Focus on creating helpful content
- Support from an active community
- Regular updates to course materials
The price is higher than some other courses. For us, the value depends on your commitment level. If you plan to follow through and create content regularly, the investment makes sense.
Project 24 teaches ethical methods for building income through blogging and YouTube. Income School focuses on sustainable strategies rather than quick tricks that might stop working.
You should skip this course if:
- You want fast results
- You can’t commit to creating content weekly
- You’re not interested in writing or making videos
We think Project 24 is worth it for serious beginners. The training covers everything you need to start an online business. But remember that your success depends on the work you put in. The course provides the roadmap, but you have to drive.
If you’re ready to treat this like a real business and stay patient, Project 24 can help you reach your goals.