AWOL Academy is an online training program created by Keala Kanae that teaches affiliate marketing through paid advertising methods like Facebook ads and PPC campaigns. The program promises to show you how to build an online business and generate income from home, but it comes with a hefty price tag that can exceed $15,000 when you include all the upsells.
AWOL Academy is a legitimate affiliate marketing course, but it requires a significant financial investment and focuses heavily on paid traffic strategies that may not work for everyone. We’ve seen mixed results from students, with some finding success while others struggle with the high costs and aggressive upselling tactics. The program has also rebranded to Fullstaq Marketer, which adds another layer of confusion for people researching it.
In this AWOL Academy review, we’ll walk you through everything you need to know about AWOL Academy. We’ll look at what the course actually teaches, break down the real costs involved, and help you decide if this training is right for your situation and budget.
What Is AWOL Academy?
Awol Academy is an online training program that teaches affiliate marketing. The name stands for “Another Way Of Life,” which reflects the program’s goal of helping people earn money from home.
Keala Kanae created the program. He built it to share the methods he used to make over $10,000 per month through online marketing.
The training focuses on paid advertising strategies. Students learn how to use Facebook ads and PPC campaigns to drive traffic to landing pages. The goal is to collect email addresses and build sales funnels that generate income.
Key Details:
- Founder: Keala Kanae
- Co-Founder: Kameron George
- Focus: Affiliate marketing through paid traffic
- Main Methods: Facebook ads, email marketing, sales funnels
- Target Audience: Beginners and those new to online business
The program has gone through some changes over time. It’s also known as Project Awol and has evolved into what’s now called Fullstaq Marketer.
Awol Academy comes in different tiers. The basic course teaches the fundamentals of building an online business from scratch. Higher levels include more advanced training and personal coaching from successful members.
The program has a B rating from the Better Business Bureau. Thousands of people have gone through the training to learn affiliate marketing skills.
Course Structure and Offerings
AWOL Academy offers several training programs at different price points. The main courses include Pro Academy, Traffic Academy, Conversion Academy, and Inbox Academy.
Pro Academy serves as the entry-level course. It covers basic affiliate marketing concepts and gets you started with the fundamentals. However, this introductory training alone won’t give you everything needed to run a complete online business.
The program has evolved over time and now operates under the name Fullstaq Marketer. The structure includes multiple tiers:
- Traffic Academy – Focuses on driving visitors to your offers using paid advertising methods like Facebook ads and PPC campaigns
- Conversion Academy – Teaches how to turn traffic into actual sales and optimize your conversion rates
- Inbox Academy – Covers email marketing strategies to build and manage subscriber lists
Beyond these core courses, AWOL Academy offers advanced programs. Masters Academy and Masters Labs provide higher-level training for more experienced marketers. The Conversion Labs program gives hands-on practice with conversion optimization.
At the top tier, we find AWOL Elite (now called Fullstaq Elite). This premium membership includes additional support and advanced strategies. There’s also a Fullstaq Accelerator program designed to speed up your learning process.
Each course comes with different materials and price tags. The training focuses heavily on paid advertising methods rather than free traffic techniques. While the content is comprehensive, you’ll need to budget for multiple courses to get the complete system.
Advanced Trainings and Upsells
After joining AWOL Academy, we quickly discovered that the basic program is just the starting point. The course offers several advanced training programs that cost extra money.
Traffic Academy teaches methods for bringing visitors to your website or offers. This course focuses on paid advertising strategies and different traffic sources.
Masters Academy is positioned as a more advanced training option. It builds on what you learn in the basic program and goes deeper into marketing techniques.
The program also includes AWOL Elite and Fullstaq Elite, which are higher-tier membership levels. These give access to more resources and coaching support.
Masters Labs and Conversion Labs are additional upsells that focus on specific skills. Masters Labs helps with building marketing campaigns, while Conversion Labs teaches how to turn visitors into buyers.
Here’s what we noticed about the pricing structure:
- Basic program is the entry point
- Each advanced training costs additional money
- Elite memberships require ongoing monthly payments
- Some courses cost several thousand dollars
We found that many students felt surprised by how many upsells existed inside the program. The basic training alone doesn’t give you everything you need to succeed. You’ll likely need at least one or two of the advanced courses to get real results.
The quality of these advanced trainings appears to be solid based on member feedback. However, the total cost can add up quickly if you purchase multiple programs.
Affiliate Marketing Approach in Awol Academy
Awol Academy teaches affiliate marketing through paid advertising methods. The program focuses on using Facebook ads and PPC (pay-per-click) campaigns to drive traffic to landing pages.
Core Training Elements:
- Building email lists through landing pages
- Running paid ad campaigns on social media
- Promoting affiliate offers from networks like ClickBank and Commission Junction
- Creating sales funnels to earn commissions
The online business model taught here differs from free traffic methods like SEO or content marketing. Instead, we see a focus on paid strategies that require upfront investment. Students learn to promote affiliate programs where they can earn commissions on sales, sometimes up to 30% commission depending on the offer.
The program positions itself as a way to make money online through affiliate marketing. It moves students from solopreneur to CEO by scaling paid advertising campaigns. This approach works differently than programs like Amazon Associates, which typically use content-based strategies.
What Makes It Different:
The affiliate marketing course emphasizes speed over slow organic growth. Students spend money on ads to get faster results rather than waiting for free traffic to build up.
We found that this online business model requires capital to invest in advertising. It’s not the passive income approach some people expect when they first learn how to make money online. The paid traffic strategy means ongoing ad spending to maintain income levels.
The affiliate marketing program includes multiple course tiers at different price points, creating an upsell structure throughout the training.
Core Marketing Techniques Taught
AWOL Academy focuses on teaching affiliate marketing through paid traffic methods. The program puts heavy emphasis on paid advertising rather than free traffic strategies.
The main approach involves using Facebook ads and Google ads to drive visitors to your offers. You learn how to set up paid advertisement campaigns and manage your budget effectively. This paid advertisement model requires money upfront to get started.
Landing pages play a central role in the training. You create these pages to capture visitor information before sending them to affiliate offers. The course teaches you to build a sales funnel that guides potential customers through multiple steps.
Email marketing is another key component we found in the curriculum. You collect email addresses through your landing pages and use them for follow-up campaigns. Tools like GetResponse and ConvertKit are often recommended for managing these email lists and setting up automation.
Here are the main traffic and conversion methods covered:
- Paid ads on Facebook and Google
- Landing page creation using platforms like LeadPages
- Sales funnel development
- Email list building and nurturing
- Retargeting campaigns to reach people who visited before
The program also covers split testing to improve your results. This means testing different versions of your ads and landing pages to see what works best. Click tracking helps you understand where your traffic comes from and which campaigns are profitable.
All these techniques require ongoing testing and budget management. The paid traffic approach means you need advertising money before you can start seeing results.
Assessing the Value of Awol Academy
When we look at the Awol Academy cost, it’s important to understand what you’re getting into financially. The program now operates under Fullstaq Marketer after rebranding, and pricing can add up quickly.
The initial course might seem affordable at first. However, many reviewers mention upsells that can push total costs significantly higher. We’re talking about additional programs like Fullstaq Onboarding and Fullstaq Labs that promise more advanced training.
What affects your return on investment:
- Initial course fees
- Multiple upsell products (Inbox Academy, Pro Academy)
- Advertising budget needed for paid traffic
- Time investment in learning and implementation
The program does offer a money-back guarantee, though we recommend checking the current refund policy details before joining. This gives some protection if the training doesn’t meet your expectations.
When we compare ROI potential, it depends heavily on your ability to invest in paid ads. Unlike programs such as Wealthy Affiliate that focus on organic traffic, Awol Academy emphasizes Facebook ads and PPC advertising. This means ongoing costs beyond just the training.
Some people compare it to a digital leasing business model in terms of potential returns. The key difference is that affiliate marketing through Awol requires continuous ad spending to maintain income.
We found that success stories exist, but they’re often from people who could afford significant advertising budgets. The training itself is legitimate, but the total investment including upsells can reach several thousand dollars before you see results.
User Experience and Community
AWOL Academy offers a learning experience designed for people who want to become an online entrepreneur. The platform focuses on internet marketer training through a step-by-step approach that helps beginners understand affiliate marketing basics.
When we look at AWOL Academy reviews, many users mention the structured course format. The training includes video lessons and materials that walk you through setting up sales funnels and running paid advertising campaigns. The content is broken into modules that you can complete at your own pace.
Key Features of the User Experience:
- Clear step-by-step video training
- Access to course materials for beginners
- Focus on paid traffic methods
- Email marketing strategies
The community aspect appears limited compared to other programs. Most of the learning happens through the course content rather than active forums or group interactions. Some users note this as a downside in their AWOL Academy review comments.
The training emphasizes practical skills over content writing or evergreen content creation. Instead, the focus stays on paid advertising and building email lists. This approach works well for people who prefer direct marketing methods.
We found that support options vary depending on which package you purchase. Higher-tier programs typically include more direct access to help and resources. The BBB rating of B suggests the company handles customer concerns reasonably well.
The platform works best for people who learn through video instruction and can invest in paid advertising. If you’re looking for community-driven learning or organic marketing strategies, you might need to supplement this training with other resources.
Controversies and Criticisms
AWOL Academy has faced questions about its legitimacy and business practices. We looked into the main concerns people have raised about the program.
Is Awol Academy a Scam?
AWOL Academy is not a scam or pyramid scheme. It’s a legitimate affiliate marketing training program created by Keala Kanae that teaches real marketing skills.
The program provides actual courses and step-by-step training on building sales funnels and driving traffic. Students get access to modules designed for beginners who want to earn income online through affiliate marketing.
The confusion comes from the program’s high price point and aggressive marketing tactics. Some people mistake expensive courses for scams, but AWOL Academy delivers the training it promises.
We found that the main criticisms focus on cost versus value rather than fraudulent practices. The program has since rebranded as Fullstaq Marketer but continues to operate as a real training platform. Many students have used the methods taught to build their own affiliate marketing businesses.
Pros and Cons of Awol Academy
When we looked into Awol Academy, we found several benefits worth noting. The program offers step-by-step training that works well for beginners who are new to affiliate marketing. The course covers paid advertising methods like Facebook ads and PPC, which can drive traffic quickly.
The training also includes support and guidance from instructors. We noticed that the program focuses on building sales funnels and email lists, which are useful skills for online marketing.
However, there are some significant drawbacks we need to mention:
- High cost – The program can cost up to $15,000, which is a lot of money for most people
- Aggressive upsells – You’ll face multiple offers to buy more products and services
- Paid traffic focus – You need extra money for ads on top of the course price
- Not suitable for everyone – The methods taught require a budget to run ads
We found that many people struggle with the cost barrier. You need money not just for the training but also for running ad campaigns. This means your total investment could be much higher than the initial course price.
The upsell system can feel pushy. After you buy the main course, you’ll see offers for coaching and additional programs that add to your costs.
Who Is Awol Academy For?
AWOL Academy works best for people who want to learn affiliate marketing through paid advertising methods. The program targets both complete beginners and those with some online business experience.
The ideal student for AWOL Academy includes:
- People willing to invest in paid ads (Facebook ads and PPC)
- Those who have a budget for both training and advertising costs
- Aspiring online entrepreneurs who prefer structured, step-by-step training
- Anyone comfortable learning through video modules and webinars
The program appeals to individuals on the journey from solopreneur to CEO. It teaches methods for building a real online business rather than just making quick money. However, we need to be clear that AWOL Academy requires serious financial commitment beyond the initial course fee.
The training includes some mindset hacks to help students stay motivated. These mental strategies help people push through challenges when starting their online entrepreneur journey.
AWOL Academy may not suit everyone though. People without advertising budgets should look elsewhere since the main strategies rely on paid traffic. The course also involves multiple upsells that can total over $15,000, so it’s not ideal for those on tight budgets.
We found that AWOL Academy (now called Fullstaq Marketer) attracts people who want serious affiliate marketing training. They must be ready to invest time and money into learning and implementing paid advertising strategies. The program requires dedication and financial resources to see real results.